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June 10, 2014
Fairfax County
Strategic Plan to Facilitate the Economic
Success of Fairfax County
success@fairfaxcounty.gov
1
Introduction
2
• Process to update the 2011 EAC Economic
Strategic Plan
• Review Initial Direction of 2014 EAC
Strategic Plan
June 10, 2014
Strategic Plan to Facilitate the Economic Success of Fairfax County
3
EAC developed the 2011 Economic Strategic Plan with guiding
principles and 15 strategies; endorsed by BOS in 2011.
The 2011 Plan identified vision and goals to guide economic
development, strategies to achieve goals, and actions to be
refined as implementation occurred over time. A number of
efforts have been implemented and are on-going.
Staff and the EAC-IC are reviewing that work, expanding on the
vision, organizing goals under overarching thematic areas, and
developing an Action Plan and metrics to guide our efforts.
June 10, 2014
Background
Strategic Plan to Facilitate the Economic Success of Fairfax County
4
1. Attracting and Retaining
Business
2. Skilled and Competitive
Workforce
3. Financial Decisions
4. Infrastructure
5. Regulatory Processes
6. Land Use Policies
7. Redevelopment
8. Availability and
Affordability of Housing
9. Balance between Jobs and
Housing Growth
10. Retail Sector
11. Industrial Uses
12. Dulles International
Airport
13. Value of Arts
14. Tourism
15. Baby Boomers
EAC Economic Strategic Plan 2011
http://e-ffordable.org/documents/03-25-11/EAC%20Report%20-%202011.pdf
June 10, 2014
Strategic Plan to Facilitate the Economic Success of Fairfax County
June 10, 2014 5
Strategic Plan to Facilitate the Economic Success of Fairfax County
Why the renewed focus?
• Office vacancy rates up
– Trend toward smaller office footprint
(less square footage per employee)
– Government contractors have consolidated operations
• Fewer federal jobs due to recession and
sequestration
– Federal payroll is down
• Job losses have been recovered, but in new, more
diverse sectors of the economy, such as health
care, retail, and hospitality
June 10, 2014 6
Strategic Plan to Facilitate the Economic Success of Fairfax County
Why the renewed focus?
• Need for flexibility to respond to changing
dynamics and to take advantage of opportunities
– Capitalize on developing business trends
– Leverage our successes and answer the needs of the
market
– Create places where the people want to be
• Maintain high-quality public services, a vibrant
community, and support our changing and
growing population
• Revise 2011 Plan and create actionable steps
• Catalog current initiatives
• Refine County’s vision for economic vitality
• Integrate County initiatives with vision
• Develop near term action plan
June 10, 2014 7
Goals for the 2014 Update
Strategic Plan to Facilitate the Economic Success of Fairfax County
Overview
8
1. Overarching Vision
• Board of Supervisors Priorities
• County Vision
• People, Places, Employment, Governance
2. Catalog of Current Cross Agency Initiatives
3. 3-5 Year Action Plan
June 10, 2014
Strategic Plan to Facilitate the Economic Success of Fairfax County
Board of Supervisors Priorities
9
The Board of Supervisors has adopted a set of Priorities, as
set forth below:
By engaging our residents and businesses in the process of
addressing these challenging times, protecting investment in
our most critical priorities, and by maintaining strong
responsible fiscal stewardship, we must ensure:
June 10, 2014
A Quality Educational System Safe Streets and Neighborhoods
A Clean, Sustainable Environment Livable, Caring, and Affordable
Communities
A Vibrant Economy Efficient Transportation Network
Recreational and Cultural Opportunities Taxes that are Affordable
Strategic Plan to Facilitate the Economic Success of Fairfax County
Fairfax County Vision
10
Reflecting the Board’s Priorities, the Fairfax County Vision is:
To protect and enrich the quality of life for the people,
neighborhoods and diverse communities of Fairfax County by:
June 10, 2014
Maintaining Safe and Caring
Communities
Building Livable Spaces
Connecting People and Places Maintaining Healthy Economies
Practicing Environmental
Stewardship
Creating a Culture of Engagement
Exercising Corporate Stewardship
Strategic Plan to Facilitate the Economic Success of Fairfax County
Strategic Plan to Facilitate the Economic Success of Fairfax County
Leveraging Our Success
June 10, 2014 11
• Activity Centers, Transit-Oriented Development
• Encourage growth in mixed-use activity centers
• Encourage and facilitate revitalization of aging commercial
and residential areas
• Fairfax is 2nd largest suburban office market in the
United States with 114m sq. ft. of office space
• Tysons (26m), Reston (20m), and Merrifield (10m) have,
or will have access to the Metrorail system
• Place Making
• A number of development projects under construction
• Fairfax County addressing market-demand for
transit accessible housing
• Retail Sector
• Opportunities for retail at all levels, from small local shops
to largest indoor mall in the Washington, D.C. region
• Retail employment accounts for 8% (4th largest employment sector)
Current Initiatives Lead(s) Thematic Areas
Revitalization Incentives OCR
Development Process Improvements DPWES/NAIOP/NVBIA
Organizational Culture CEX
Fairfax Forward DPZ
Infrastructure Financing Committee
Joint BOS/FCPS
Committee
Fairfax County Transportation Plan
& Project Prioritization Efforts
FCDOT
Public-Private Partnerships DPWES
Partnership for a Healthier Fairfax Health Department
Strategic Plan for FCRHA/HCD Housing
Great Parks, Great Communities Plan Park Authority
50 + Initiatives DFS
Catalog of Agency Initiatives
Strategic Plan to Facilitate the Economic Success of Fairfax County
June 10, 2014
DRAFT
Four Themes
13
In order to further implement the Plan’s vision of an
economically strong and sustainable Fairfax, we will focus on
four fundamentals:
Each of the four areas contains goals and a vision of what we
aspire to.
Strategic Plan to Facilitate the Economic Success of Fairfax County
June 10, 2014
DRAFT
Diverse
Population
Cultural and
Recreational
Opportunities
Available and
Affordable
Housing
Skilled and
Competitive
Workforce
14June 10, 2014
People
We will be a magnet for the best prepared and best educated workforce in the
country. We will support and adopt policies that support residents and employees of
a variety of ages, abilities, and experiences. Our system of education will be of the
highest quality from pre-school through post-secondary and continuing learning
programs in order to attract and serve all people and businesses and to provide for a
skilled workforce and opportunities at all levels. We will have a variety of housing
opportunities available to those looking to live in the County and will encourage
people to both live and work here. We will embrace the diversity of the County’s
populations, neighborhoods and business communities. We will have a full spectrum
of cultural, art and institutional opportunities that support a diverse community and
foster social interaction.
DRAFT
Four Themes
Strategic Plan to Facilitate the Economic Success of Fairfax County
World Class
Public Schools
Industrial UsesRetail SectorRedevelopmentInfrastructureMobility
15
Places
We will focus on building sustainable, healthy places and creating destinations of
choice. We will focus our growth in activity centers that facilitate efficient delivery of
services and protect existing residential neighborhoods. We will implement land use
policies that foster revitalization and redevelopment of key areas of the county and
support the growth of businesses. We will protect the environment by preserving air
and water quality, minimizing energy use, and having a broad range of open space
and recreational amenities to support the needs of our residents and employees. We
will have high quality, well maintained infrastructure and multi-modal
transportation systems to support the demands of present and future growth and to
provide a healthy living environment. We will provide a full spectrum of art, cultural,
and institutional uses and a built environment that is a national model reflecting the
highest quality of architecture, landscape architecture, and urban design – creating
places where people want to be.
Four Themes
Strategic Plan to Facilitate the Economic Success of Fairfax County
June 10, 2014
DRAFT
TourismDulles
International
Airport
Balance
between Jobs
and Housing
Attracting and
Retaining
Businesses
16
Employment
We will maintain and continue to pursue a prosperous economic climate with
increasingly varied and innovative employment opportunities. To achieve this, we
will continuously develop and pursue a broad range of actions aimed at enhancing
our long-term competitive position in the region, nationally and internationally.
Our vision includes establishing an environment conducive to the retention and
expansion of existing employers; attraction of new employers; support of new and
emerging industries and technologies, including the incubation and growth of new
businesses.
June 10, 2014
DRAFT
Four Themes
Strategic Plan to Facilitate the Economic Success of Fairfax County
Land Use
Policies
Regionalism
Organizational
Capacity and
Coordinated
Leadership
CommunicationsRegulatory
Processes
Sound Financial
Decisions
17
Governance
We will foster a vibrant, inclusive culture of civic engagement and collaboration. We
will have policies and processes that anticipate and accommodate market conditions,
future innovations, changing demographics, and new opportunities and
technologies. We will provide a responsive and collaborative development review
process, including a regulatory framework that encourages business development,
retention and expansion and that accommodates economic development
opportunities. We will have a safe environment which includes state-of-the-art public
safety services including police, fire protection, emergency medical services, and
health facilities. We will nurture strong inter-governmental relationships among
local, regional, state, and federal governments as well as other local agencies,
authorities and non-government/non-profit organizations.
June 10, 2014
DRAFT
Four Themes
Strategic Plan to Facilitate the Economic Success of Fairfax County
People Places
Skilled and Competitive Workforce Mobility
Available and Affordable Housing Infrastructure
Cultural and Recreational Opportunities Redevelopment
Diverse Population Retail Sector
World Class Public Schools Industrial Uses
Employment Governance
Attracting and Retaining Businesses Sound Financial Decisions
Balance between Jobs and Housing Regulatory Processes
Dulles International Airport Land Use Policies
Tourism Regionalism
Organizational Capacity
and Coordinated Leadership
Communications
Each of the four areas contains goals and a vision of what we aspire to:
Strategic Plan to Facilitate the Economic Success of Fairfax County
Overview
18June 10, 2014
DRAFT

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Strategic Plan to Facilitate the Economic Success of Fairfax County

  • 1. June 10, 2014 Fairfax County Strategic Plan to Facilitate the Economic Success of Fairfax County success@fairfaxcounty.gov 1
  • 2. Introduction 2 • Process to update the 2011 EAC Economic Strategic Plan • Review Initial Direction of 2014 EAC Strategic Plan June 10, 2014 Strategic Plan to Facilitate the Economic Success of Fairfax County
  • 3. 3 EAC developed the 2011 Economic Strategic Plan with guiding principles and 15 strategies; endorsed by BOS in 2011. The 2011 Plan identified vision and goals to guide economic development, strategies to achieve goals, and actions to be refined as implementation occurred over time. A number of efforts have been implemented and are on-going. Staff and the EAC-IC are reviewing that work, expanding on the vision, organizing goals under overarching thematic areas, and developing an Action Plan and metrics to guide our efforts. June 10, 2014 Background Strategic Plan to Facilitate the Economic Success of Fairfax County
  • 4. 4 1. Attracting and Retaining Business 2. Skilled and Competitive Workforce 3. Financial Decisions 4. Infrastructure 5. Regulatory Processes 6. Land Use Policies 7. Redevelopment 8. Availability and Affordability of Housing 9. Balance between Jobs and Housing Growth 10. Retail Sector 11. Industrial Uses 12. Dulles International Airport 13. Value of Arts 14. Tourism 15. Baby Boomers EAC Economic Strategic Plan 2011 http://e-ffordable.org/documents/03-25-11/EAC%20Report%20-%202011.pdf June 10, 2014 Strategic Plan to Facilitate the Economic Success of Fairfax County
  • 5. June 10, 2014 5 Strategic Plan to Facilitate the Economic Success of Fairfax County Why the renewed focus? • Office vacancy rates up – Trend toward smaller office footprint (less square footage per employee) – Government contractors have consolidated operations • Fewer federal jobs due to recession and sequestration – Federal payroll is down • Job losses have been recovered, but in new, more diverse sectors of the economy, such as health care, retail, and hospitality
  • 6. June 10, 2014 6 Strategic Plan to Facilitate the Economic Success of Fairfax County Why the renewed focus? • Need for flexibility to respond to changing dynamics and to take advantage of opportunities – Capitalize on developing business trends – Leverage our successes and answer the needs of the market – Create places where the people want to be • Maintain high-quality public services, a vibrant community, and support our changing and growing population
  • 7. • Revise 2011 Plan and create actionable steps • Catalog current initiatives • Refine County’s vision for economic vitality • Integrate County initiatives with vision • Develop near term action plan June 10, 2014 7 Goals for the 2014 Update Strategic Plan to Facilitate the Economic Success of Fairfax County
  • 8. Overview 8 1. Overarching Vision • Board of Supervisors Priorities • County Vision • People, Places, Employment, Governance 2. Catalog of Current Cross Agency Initiatives 3. 3-5 Year Action Plan June 10, 2014 Strategic Plan to Facilitate the Economic Success of Fairfax County
  • 9. Board of Supervisors Priorities 9 The Board of Supervisors has adopted a set of Priorities, as set forth below: By engaging our residents and businesses in the process of addressing these challenging times, protecting investment in our most critical priorities, and by maintaining strong responsible fiscal stewardship, we must ensure: June 10, 2014 A Quality Educational System Safe Streets and Neighborhoods A Clean, Sustainable Environment Livable, Caring, and Affordable Communities A Vibrant Economy Efficient Transportation Network Recreational and Cultural Opportunities Taxes that are Affordable Strategic Plan to Facilitate the Economic Success of Fairfax County
  • 10. Fairfax County Vision 10 Reflecting the Board’s Priorities, the Fairfax County Vision is: To protect and enrich the quality of life for the people, neighborhoods and diverse communities of Fairfax County by: June 10, 2014 Maintaining Safe and Caring Communities Building Livable Spaces Connecting People and Places Maintaining Healthy Economies Practicing Environmental Stewardship Creating a Culture of Engagement Exercising Corporate Stewardship Strategic Plan to Facilitate the Economic Success of Fairfax County
  • 11. Strategic Plan to Facilitate the Economic Success of Fairfax County Leveraging Our Success June 10, 2014 11 • Activity Centers, Transit-Oriented Development • Encourage growth in mixed-use activity centers • Encourage and facilitate revitalization of aging commercial and residential areas • Fairfax is 2nd largest suburban office market in the United States with 114m sq. ft. of office space • Tysons (26m), Reston (20m), and Merrifield (10m) have, or will have access to the Metrorail system • Place Making • A number of development projects under construction • Fairfax County addressing market-demand for transit accessible housing • Retail Sector • Opportunities for retail at all levels, from small local shops to largest indoor mall in the Washington, D.C. region • Retail employment accounts for 8% (4th largest employment sector)
  • 12. Current Initiatives Lead(s) Thematic Areas Revitalization Incentives OCR Development Process Improvements DPWES/NAIOP/NVBIA Organizational Culture CEX Fairfax Forward DPZ Infrastructure Financing Committee Joint BOS/FCPS Committee Fairfax County Transportation Plan & Project Prioritization Efforts FCDOT Public-Private Partnerships DPWES Partnership for a Healthier Fairfax Health Department Strategic Plan for FCRHA/HCD Housing Great Parks, Great Communities Plan Park Authority 50 + Initiatives DFS Catalog of Agency Initiatives Strategic Plan to Facilitate the Economic Success of Fairfax County June 10, 2014 DRAFT
  • 13. Four Themes 13 In order to further implement the Plan’s vision of an economically strong and sustainable Fairfax, we will focus on four fundamentals: Each of the four areas contains goals and a vision of what we aspire to. Strategic Plan to Facilitate the Economic Success of Fairfax County June 10, 2014 DRAFT
  • 14. Diverse Population Cultural and Recreational Opportunities Available and Affordable Housing Skilled and Competitive Workforce 14June 10, 2014 People We will be a magnet for the best prepared and best educated workforce in the country. We will support and adopt policies that support residents and employees of a variety of ages, abilities, and experiences. Our system of education will be of the highest quality from pre-school through post-secondary and continuing learning programs in order to attract and serve all people and businesses and to provide for a skilled workforce and opportunities at all levels. We will have a variety of housing opportunities available to those looking to live in the County and will encourage people to both live and work here. We will embrace the diversity of the County’s populations, neighborhoods and business communities. We will have a full spectrum of cultural, art and institutional opportunities that support a diverse community and foster social interaction. DRAFT Four Themes Strategic Plan to Facilitate the Economic Success of Fairfax County World Class Public Schools
  • 15. Industrial UsesRetail SectorRedevelopmentInfrastructureMobility 15 Places We will focus on building sustainable, healthy places and creating destinations of choice. We will focus our growth in activity centers that facilitate efficient delivery of services and protect existing residential neighborhoods. We will implement land use policies that foster revitalization and redevelopment of key areas of the county and support the growth of businesses. We will protect the environment by preserving air and water quality, minimizing energy use, and having a broad range of open space and recreational amenities to support the needs of our residents and employees. We will have high quality, well maintained infrastructure and multi-modal transportation systems to support the demands of present and future growth and to provide a healthy living environment. We will provide a full spectrum of art, cultural, and institutional uses and a built environment that is a national model reflecting the highest quality of architecture, landscape architecture, and urban design – creating places where people want to be. Four Themes Strategic Plan to Facilitate the Economic Success of Fairfax County June 10, 2014 DRAFT
  • 16. TourismDulles International Airport Balance between Jobs and Housing Attracting and Retaining Businesses 16 Employment We will maintain and continue to pursue a prosperous economic climate with increasingly varied and innovative employment opportunities. To achieve this, we will continuously develop and pursue a broad range of actions aimed at enhancing our long-term competitive position in the region, nationally and internationally. Our vision includes establishing an environment conducive to the retention and expansion of existing employers; attraction of new employers; support of new and emerging industries and technologies, including the incubation and growth of new businesses. June 10, 2014 DRAFT Four Themes Strategic Plan to Facilitate the Economic Success of Fairfax County
  • 17. Land Use Policies Regionalism Organizational Capacity and Coordinated Leadership CommunicationsRegulatory Processes Sound Financial Decisions 17 Governance We will foster a vibrant, inclusive culture of civic engagement and collaboration. We will have policies and processes that anticipate and accommodate market conditions, future innovations, changing demographics, and new opportunities and technologies. We will provide a responsive and collaborative development review process, including a regulatory framework that encourages business development, retention and expansion and that accommodates economic development opportunities. We will have a safe environment which includes state-of-the-art public safety services including police, fire protection, emergency medical services, and health facilities. We will nurture strong inter-governmental relationships among local, regional, state, and federal governments as well as other local agencies, authorities and non-government/non-profit organizations. June 10, 2014 DRAFT Four Themes Strategic Plan to Facilitate the Economic Success of Fairfax County
  • 18. People Places Skilled and Competitive Workforce Mobility Available and Affordable Housing Infrastructure Cultural and Recreational Opportunities Redevelopment Diverse Population Retail Sector World Class Public Schools Industrial Uses Employment Governance Attracting and Retaining Businesses Sound Financial Decisions Balance between Jobs and Housing Regulatory Processes Dulles International Airport Land Use Policies Tourism Regionalism Organizational Capacity and Coordinated Leadership Communications Each of the four areas contains goals and a vision of what we aspire to: Strategic Plan to Facilitate the Economic Success of Fairfax County Overview 18June 10, 2014 DRAFT