DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
Building a social media home base
1. MSOE Summer in the City, 2012
BUILDING A SOCIAL MEDIA HOME BASE
2. FOCUS
“Entry Level” Social Media
Personal vs. Professional Purpose
Understanding Social Media
Developing a Personal Social Media Strategy
Privacy and Security
How to Begin
The Future?
3. QUOTE
Computing is not about computers any more.
It is about living.
Nicholas Negroponte
Read more at
http://www.brainyquote.com/quotes/topics/to
pic_computers.html#38ppeR2mefRh14wG.9
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5. OPTIMIZING YOUR SOCIAL WEB PRESENCE
Interactivity
Sharing
Collaboration
Web Web Web
1.0 2.0 3.0
6. AUDIENCE STATUS – SOCIAL MEDIA USE
Do you currently have an account on:
Facebook?
A Blog?
Twitter?
LinkedIn?
YouTube?
Flickr?
How much do you use these tools?
How much do others use these tools?
7. PRIVACY AND SECURITY
Assume PERMANENCE
Use CAUTION
Only access from the OFFICIAL site
Don’t share PERSONAL data
Assume everything is PUBLIC
8. QUOTE
Getting information off the Internet is like
taking a drink from a fire hydrant.
Mitchell Kapor
Read more at
http://www.brainyquote.com/quotes/topics/to
pic_technology.html#uv28WEzfQekOVmbQ.
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9. START HERE…
Create a blog – WordPress, BlogSpot,
Tumblr
Create a Facebook account
Create a Facebook page (business)
Create a LinkedIn account
Get a Twitter account
Get a Flickr account
Get a YouTube account
10. BLOGS AND BLOGGING
Web Log
def (wikipedia.com) - "A type of website with
regular entries of commentary, descriptions
of events, or other material such as graphics
or video.“
11. WHY BLOG?
Be “heard”!
Constantly updated content
Gives visitors a reason to return
Become an EXPERT in your field
Search Engine Optimization
ENGAGEMENT with others
12. CREATE A FREE BLOG ACCOUNT
Example: wordpress.com
Research and select a blog site:
http://blog-services-
review.toptenreviews.com/
“NOW that I have a blog,
what should I do with it?”
13. HOW TO BLOG?
Add a minimum of 2 entries per month
1000 words or less per entry
Blogs are NOT press releases
Include interactive/multimedia element with
EACH post
Enable comments
Only filter comments if explicit or spam
Integrate all of your other social media platforms
14. FACEBOOK – PERSONAL AND BUSINESS
Connect
Share
Archive
Raise awareness
Build community
15. CREATE A FACEBOOK ACCOUNT
Go to: Facebook.com
Critique of Facebook
Facebook Privacy Settings
10 Facebook Privacy Settings You Need to
Know
NOW I have a Facebook account,
how do I “facebook”?
16. HOW TO “FACEBOOK”…
EVERYDAY:
Read, respond, share, post
WEEKLY:
Feed your blog posts.
Use the paid advertising
IMPORTANT:
Friend pages are for individuals;
Fan pages are for businesses.
17. LINKEDIN – PROFESSIONAL NETWORK
Your virtual resume?
50+ million accounts: individuals and groups
The best Rolodex EVER
Connect and Re-connect
Lead generation
18. HOW TO GET LINKEDIN…
Create an account: linkedin.com
NOW that I have a LinkedIn account,
how do I get linked in?
Create a personal profile
Send link requests to direct contacts
Send link requests to others
LinkedIn Best Practices
LinkedIn Best Practices for Entrepreneurs
19. HOW TO GET “LINKED IN”…
EVERYDAY
Follow up on messages/requests
Check in on your contacts
Post a status update.
WEEKLY
Feed your blog posts
Answer questions/Make recommendations
Join groups
Use the search feature for lead generation
Get serious, and get focused!
20. TWITTER – NOT JUST FOR THE BIRDS
Send or receive 140 character messages (TWEETS)
You opt in to FOLLOW users whose content you
want to receive.
100+ million users/20% active
Very engaged and active
Stay in touch
Search/lead generation
Tweets indexed by Google
21. HOW TO TWITTER…
Create an account: twitter.com
Twitter Best Practices
NOW that I have a twitter account…
22. JOINING THE TWITTERATI…
DAILY:
Post links, “retweet” content, share your blog
Engage prominent personalities
Feed your blog
Press release distribution
Search.twitter.com
Use it or don’t make one
23. YOUTUBE – BECOME A STAR (CAREFULLY)
2 billion videos watched daily
No. 2 search engine after Google (?)
Reaches visually-oriented market
Improves search optimization
24. HOW TO YOUTUBE…
Get an account: youtube.com
Now that I have a YouTube account…
25. HOW TO YOUTUBE…
QUARTERLY:
Post a new video
MONTHLY:
Share other Youtube content
Integrate into your blog with embed feature.
Invest in a video camera/hire a video production company
VIDEO TOPICS to CONSIDER:
Use "photo-based" video software with animation
Create how-to tutorials
Create video tours of a facility, or event wrap ups.
Post videos as "replies" to already existing and related
content.
26. THE FUTURE
Mobile, mobile, mobile…did I mention
mobile?
Pinterest – already here, and growing
Diaspora – open source social networking
“The Dynamic Customer Journey”
Sunset of Email Marketing?
Creation of unique new jobs/career paths
27. MORE ON SOCIAL MEDIA/SOCIAL BUSINESS?
MSOE + 7 Summits Agency bring you:
Certification 1:
Social Media Specialist
Certification 2:
Community/Social Media Manager
Certification 3:
Social Business Strategist
Learn more/sign up at:
http://bec.msoe.edu//social_media/