Blockchain x Mainstream -- OST Workshop at Betaworks Studios June, 2018

Engage
Blockchain x
Mainstream
Jason Goldberg, Chief Executive Ofﬁcer, OST @betashop
Ben Bollen, Chief Blockchain Scientist, OST @benjaminbollen
Q&A: Preeti Varathan, Quartz News @preeti_varathan 
Panelist: Mark Bonchek, Chief Epiphany Ofﬁcer, Shift Thinking @MarkBonchek
19 June, 2018

1993 Internet: Early Stage Technology + Tons of Promise

1993 Internet — Before the 1st bubble, before the big crash, and way before the major boom

1993 Internet: Consumer Confusion

2018 Blockchain: Early Stage Technology + Hype + Uncertainty + Tons of Promise
Curiosity
Hype
Uncertainty

2018 Blockchain: Early Stage Technology + Hype + Uncertainty + Tons of Promise

2018 Blockchain: Still Early Days
Crypto Wallets
Twitter Users
Instagram Users
WeChat Payments Users
WhatsApp Users
Facebook Users
Global Smartphone Users
Globel Internet Users
16
310
700
800
1,300
2,000
2,700
3,300
25
Users in Millions
Less Than 0.8% of Internet Users Have A Crypto Wallet

2018 Blockchain: Still Early Days, But Growing Steadily.

2018 Blockchain: 2017 to 2018 Ethereum — charting the programmable blockchain

Cultural PhenomenonTechnology Phenomenon

aha
Awesome
wave of innovation

–Johnny Appleseed
“Type a quote here.”

2018 Blockchain: Write a Smart Contract

2018 Blockchain: Deploy Contract

Blockchain: Build a Stronger & More Customer-Centric Business
High user
engagement
New revenue
streams
Strong
community
•Target growth drivers with incentives and rewards
•Incentivize desired user behaviors
•Reward value creation and contributions
•Immutability of every transaction on blockchain
•Create a vibrant interoperable ecosystem
•Loyalty reinvented = empowerment
T O K E N I Z E
M O N E T I Z E
O P T I M I Z E
•Full-loop economy
•Micro interactions
•Peer-to-peer transactions
•B2C, C2B, B2B
•Stay ahead of competitors
•Build a moat around business
•Reduce reliance on FB, Google and Apple
•Disrupt incumbent business models

Unsplash: The World’s Largest Utility for Free High Quality Photography
Huge & Growing Fast 
• 6 Billion photo views per
month, up from 5B earlier
this year. 2323 views per
second. 
• 782 Million API calls per
month. 
• 450 Million photos
downloaded. 
• Featured photos on
Unsplash get more views
than anywhere else. More
than Instagram or the New
York Times.

Unsplash: Decentralizing Photography & Displacing the Incumbents

Unsplash: Expanding & Decentralizing the Market
Decentralization
of Photography

Unsplash: Towards a New Currency for Photography

Unsplash Blockchain Opportunities 
•Fair, open, rewarding economy. Global. Trusted. 
•Incentivize high value actions. 
•Reward micro-interactions. 
•Create a full loop earn, buy, spend economy.

Token Design & Economics
Buy
Sell
Earn Spend
1!
2!
3! 4!
Mass user:
•  Buy more tokens to spend more on a
better range of product/services
•  Earn more tokens by increasing
engagement on platform
•  Keep low rate of selling
Power user:
•  Maximize token earning, allow power
users to make a living selling tokens
•  Increase spending to further increase
user visibility, enabling more earning
•  Minimize need to buy tokens

But: Unsplash Can’t Just Move Onto a Public Blockchain Themselves
Consumer Business
An Ethereum Token
could help solve this!
• Disrupt incumbents
• Reduce value leakage to
Facebook, Google, Apple
WANTS
• Engagement
• Growth
• Monetization
NEEDS
CAUTION!
BUT
AHA!
Tokenization is Hard,
and not Consumer App
Plug-n-Play
• Incentivize users
• Reward value creation
• Monetize micro-transactions
• Decentralize
• Link value realization to value creation
• Interoperability to other services
• High costs: >$500K to ICO (legal, tax,
advisory)
• High effort & complexity: not core com-
petency
• High risk: legal, regulatory, tax, security,
fraud
• High technology constraints: No existing
consumer protocols, Ethereum is not
ready for high volume, high transaction
costs, challenging user experiences
A Blockchain Token
>$1M to ICO (legal, tax,
advisory)
Scalability
Key Management
Token Rules
Management Dashboards
Example: Hard Problems
KYC, AML, Crypto-Fiat Exchange

Companies Need Software & Services to Make Sense of Protocols
CRM
Messaging
Video
Payments
Everything

Challenges Informing the OST Tech Stack  
— to Enable the Unsplash’s of the World to Tokenize
• Scalability: Blockchain transactions at Internet grade. 
• Usability: To high expectations of business and consumer users. 
• Integration: With existing applications and services (and regulations). 
• Trust: To ensure ﬁnality of transactions, without central authorities. 
• Liquidity: Between tokens, across blockchains, with currencies.

OST: Technology to take Blockchain to the Mainstream

OST: Full Stack — Protocol, Middleware, Software for Tokenization
Protocol solves
scalability challenges of
Ethereum while
enabling white-label
tokens.
Middleware
developer APIs and
SDK for plug and
play integration
SaaS blockchain
management tools.

OST: Full Stack — Protocol, Middleware, Software for Tokenization
dev.ost.com

Just Completed OST Alpha Phase II
Oct 2017 Nov 2017 Dec 2017 Mar 2018 May 2018
OpenST Protocol 0.9.0
Proof of Utility
ICO
Mainnet
OST KIT⍺ I: Public stress test,
OST APIs and SDK v0,
OST KIT⍺ II: 140+ developer POCs
OST API v1
June 2018 Q3 Q4
OST KIT
OST KIT⍺ III
OST KITβ
OpenST Mainnet
OpenST enables Branded Tokens
to be minted and transferred on
Ethereum-based utility
blockchains, backed by staked
OST on public Ethereum.
OST KIT and OST APIs enable
software developers to easily
create, integrate and manage
branded tokens on OpenST.

Just Completed OST Alpha Phase II

Blockchain x Mainstream -- OST Workshop at Betaworks Studios June, 2018

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Blockchain x Mainstream -- OST Workshop at Betaworks Studios June, 2018