Design will never be the same De steeds complexere uitdagingen waar onze samenleving mee te maken heeft vragen om intelligente oplossingen. Dit thema is nu actueler dan ooit. We hebben ideeën nodig die relevant zijn voor individuen en tegelijkertijd invloed hebben op het collectief. Om dit mogelijk te maken hebben we ontwerpers nodig die complexiteit omarmen en ontwapenen. De ontwerper van de toekomst De ontwerper van de toekomst is in staat nieuwe oplossingen te bedenken die tegemoetkomen aan de belangen van individuele stakeholders en drijfveren zijn voor transformatie. Hij moet tegelijkertijd grenzen verleggen, impact bewerkstelligen, visie en leiderschap tonen. Nieuwe ontwerpers zijn deskundig en creatief. Het zijn verhalenvertellers én ondernemers. Ze weten hoe ze een mensgerichte aanpak moeten hanteren in technologiegedreven situaties. Ze zijn de drijvende kracht achter veranderingen in bedrijven, non-profitorganisaties en start-ups. Zij zijn in staat om ideeën tot leven te brengen in de echte wereld, zijn verantwoordelijk en moedig, zonder terug te deinzen voor grote uitdagingen.

1. Design will never be the same…
Jeroen van Erp
@jeroenvanerp
@IDETUDelft
@Fabrique


2. 
Design education will never be the same…

3. DE EERSTE LIJNS, CONGRES SLIMME BEDRIJFSVOERING 2018
WELKOM . DELFT

4. DE EERSTE LIJNS, CONGRES SLIMME BEDRIJFSVOERING 2018

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disclaimer:

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design

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design = innovation = change

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aanleiding:

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Een nieuwe bachelor voor de
faculteit Industrieel Ontwerpen

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The IDE education manifesto…
Increasingly complex challenges we face as society ask for intelligent
solutions that act on different levels. We need designs that are relevant
to individuals, and at the same time have a big impact on the collective.
To make this happen, we need designers that embrace and disarm
complexity.

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The IDE education manifesto…
Increasingly complex challenges we face as society ask for intelligent
solutions that act on different levels. We need designs that are relevant
to individuals, and at the same time have a big impact on the collective.
To make this happen, we need designers that embrace and disarm
complexity.
•
The future designers we educate acts as a catalyst, changing the script
in today’s complex reality. They will be able to imagine new solutions
that enchant individual stakeholders and act as drivers for
transformation. They balance pushing the boundaries and realising
impact, demonstrating vision and design leadership.

13. 13
The IDE education manifesto…
Increasingly complex challenges we face as society ask for intelligent
solutions that act on different levels. We need designs that are relevant
to individuals, and at the same time have a big impact on the collective.
To make this happen, we need designers that embrace and disarm
complexity.
•
The future designers we educate acts as a catalyst, changing the script
in today’s complex reality. They will be able to imagine new solutions
that enchant individual stakeholders and act as drivers for
transformation. They balance pushing the boundaries and realising
impact, demonstrating vision and design leadership.
•
The new designers are knowledgeable and creative. They are a
storyteller and an entrepreneur. They know how to follow a human-
centred approach in technology-driven environments. They are driving
change in corporates, non-profit organisations and start-ups. These
new designers lead the way.

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They will be able to channel collective energy into impactful designs.
And in order to bring ideas to life in the real world, they act responsibly
and courageously, not being afraid of challenging purposes.

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They will be able to channel collective energy into impactful designs.
And in order to bring ideas to life in the real world, they act responsibly
and courageously, not being afraid of challenging purposes.
•
They aim for designing solutions that inspire new behaviour; ideas that
give people a future. They create designs that matter.

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The IDE education manifesto…
Increasingly complex challenges we face as society ask for intelligent solutions
that act on different levels. We need designs that are relevant to individuals, and
at the same time have a big impact on the collective. To make this happen, we
need designers that embrace and disarm complexity.
•
The future designers we educate acts as a catalyst, changing the script in today’s
complex reality. They will be able to imagine new solutions that enchant individual
stakeholders and act as drivers for transformation. They balance pushing the
boundaries and realising impact, demonstrating vision and design leadership.
•
The new designers are knowledgeable and creative. They are a storyteller and an
entrepreneur. They know how to follow a human-centred approach in technology-
driven environments. They are driving change in corporates, non-profit
organisations and start-ups. These new designers lead the way.
•
They will be able to channel collective energy into impactful designs. And in order
to bring ideas to life in the real world, they act responsibly and courageously, not
being afraid of challenging purposes.
•
They aim for designing solutions that inspire new behaviour; ideas that give
people a future. They create designs that matter.

17. 17
The IDE education manifesto…
Increasingly complex challenges we face as society ask for intelligent solutions
that act on different levels. We need designs that are relevant to individuals, and
at the same time have a big impact on the collective. To make this happen, we
need designers that embrace and disarm complexity.
•
The future designers we educate acts as a catalyst, changing the script in today’s
complex reality. They will be able to imagine new solutions that enchant individual
stakeholders and act as drivers for transformation. They balance pushing the
boundaries and realising impact, demonstrating vision and design leadership.
•
The new designers are knowledgeable and creative. They are a storyteller and an
entrepreneur. They know how to follow a human-centred approach in technology-
driven environments. They are driving change in corporates, non-profit
organisations and start-ups. These new designers lead the way.
•
They will be able to channel collective energy into impactful designs. And in order
to bring ideas to life in the real world, they act responsibly and courageously, not
being afraid of challenging purposes.
•
They aim for designing solutions that inspire new behaviour; ideas that give
people a future. They create designs that matter.

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Onze wereld…

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Onze wereld…
© IDE Delft 2018

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ManufacturingProduct
Aesthetics
Function
Design
The roots Person Solving formulas
Lessismore
Iterate
Diverge and
converge
Programme of
requirements© IDE Delft 2018

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Product/serviceDigital
Connected
Interaction
Experience
Meaning
The present Business Innovation
Person
in context
Design thinking
Whatyouseeiswhatyouget
Innovation
funnel
Search fields
Vision in
product design
Total experience
ManufacturingProduct
Aesthetics
Function
Design
The roots Person Solving formulas
Lessismore
Iterate
Diverge and
converge
Programme of
requirements© IDE Delft 2018

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Product/serviceDigital
Connected
Interaction
Experience
Meaning
The present Business Innovation
Person
in context
Design thinking
Whatyouseeiswhatyouget
Innovation
funnel
Search fields
Vision in
product design
Total experience
ManufacturingProduct
Aesthetics
Function
Design
The roots Person Solving formulas
Lessismore
Iterate
Diverge and
converge
Programme of
requirements© IDE Delft 2018

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Social/
organizational
Society/
ecology
Network Innovation
Interface
Service Hardware
Infrastructure
Data/AISoftware
Smart Product
Service SystemsImpact
Transformation
Continuous Design
Design for our future
Impact
Dealing with complexity
Layering
Architectures
Agile
Maps
Person
Product/serviceDigital
Connected
Interaction
Experience
Meaning
The present Business Innovation
Person
in context
Design thinking
Whatyouseeiswhatyouget
Innovation
funnel
Search fields
Vision in
product design
Total experience
Sustainable impact Meaningful manifestation Scale and value Methods and tools
ManufacturingProduct
Aesthetics
Function
Design
The roots Person Solving formulas
Lessismore
Iterate
Diverge and
converge
Programme of
requirements
Impact
© IDE Delft 2018

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Igo Boerrigter, masterstudent aan de TU Delft, analyseerde in
opdracht van De Nederlandsche Bank het huidige gebruik van cash
en deed op basis hiervan aanbevelingen voor een blijvend bruikbaar
en betaalbaar cash-systeem in de toekomst. Bovendien bedacht hij
een meer gebruiksvriendelijke variant van muntgeld. Op dinsdag 19
maart studeerde hij af.

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Complexity

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Vragen #1?

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Guiding principles:
• Choose your own path
• Embrace complexity
• Design the design process
• Adapt an active learning attitude
• Make things real and work in the real world
• Assessed by all and continuous feedback
• Balancing individual and teamwork

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What innovation?

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4 types of design assignments

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2 determining factors
There are 2 dominant factors that determine the nature of a
design assignment: the way the intended impact is defined
and the way in which the manifestation is prescribed. Are they
fixed or open? In a coordinate system it creates 4 types of
design assignments. Each quadrant asks for a different
approach regarding the methods, models and research that is
suitable.

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manifestation
impact
© Jeroen van Erp

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fixed open
open
fixedmanifestation
impact
© Jeroen van Erp

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fixed open
open
fixedmanifestation
impact
Classic product design
Impact and manifestation
are fixed. The program of
requirements is the compass
for the designer
© Jeroen van Erp

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fixed open
open
fixedmanifestation
impact
© Jeroen van Erp

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fixed open
open
fixedmanifestation
impact
Closing the strategic gap
With production facilities or
assets in mind, new products
are developed. The impact or
‘what they can do’ is open.
© Jeroen van Erp

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fixed open
open
fixedmanifestation
impact
© Jeroen van Erp

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fixed open
open
fixedmanifestation
impact
Designing impact
The desired impact is defined,
the manifestation (hardware,
software, a service, a
system renewal) etc is not
predefined.
© Jeroen van Erp

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fixed open
open
fixedmanifestation
impact
© Jeroen van Erp

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fixed open
open
fixedmanifestation
impact
Designing a Vision
Within a domain and a future
context, chances are explored
and a ‘concept car’ is designed.
© Jeroen van Erp

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fixed open
open
fixedmanifestation
impact
© Jeroen van Erp

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fixed open
open
fixedmanifestation
impact
© Jeroen van Erp

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fixed open
open
fixedmanifestation
impact
© Jeroen van Erp

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fixed open
open
fixedmanifestation
impact
more future
oriented
© Jeroen van Erp

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A lot but ao:

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Questions?