FSC Interactive presented online marketing strategy at Idea Village during New Orleans Entrepreneur Week. This presentation outlines tactics and tools to optimize your social media presence. FSC Interactive is a New Orleans based online marketing agency specializing in paid search, social media and search engine optimization.

1. Online Marketing Strategy & Tactics NOEW 2011

3. Analyze Optimize Engage Listen

4. 7 Social Media Myths Debunked If I am on onesocial network, I’ve got to be on all of them Social networks are for kids Social networks are for uploading videos of your kids Social media takes too much time Social media is a waste of money Social media isn’t trackable Social media won’t help my business make money

5. If I am on one social network,I’ve got to be on all of them Social media, just like traditional media, doesn’t require your participation in every area. Create as big or small of a community as your are comfortable with.

6. Social networks are for kids The average social network user is 37 years old. source:Pingdom)

7. Social media is for people to upload videos of their kids YouTube is the 2nd largest search engine behind Google…who happens to own them.

8. Social media takes too much time Your mileage may vary but roughly 1 hour a day or 5 hours a week can maintain an effective social media presence for a small business.

9. Social media is a waste of money Facebook, Twitter, LinkedIn and YouTube – four of the top social networking sites – are all free for businesses and individuals.

10. Social media isn’t trackable There are more than 20 different social-media tracking tools for Facebook, Twitter and other online-media sites.

11. Social media won’t help my business make money Dell has made more than $1 million in the past 6 months utilizing Twitter.

13. Four Steps to Social Strategy Listen To who? For What? People are already talking about you or your brand, join the conversation Engage Take what people are saying about you or your brand an respond. But, do so in a manner that adds value Analyze What messaging worked? Who is your audience? How are you reaching that audience and are you doing so effectively? Optimize Take what you’ve learned and make your messaging better for the future.

15. Start with the Big Picture What do we want to accomplish? Who is responsible? How many hours and how much money do we want to spend? How will we measure success?

17. Listen Google Alerts

18. Listen Social Mention

19. Listen Google Insights

20. Listen Quantcast

21. Hone in…Create a detailed Plan of Action What are the steps to accomplishing our goals? What Assets will we be using? What are the key Milestones to measure performance? How are we tracking results?

23. Process and Protocol In order to successfully run a social media campaign you have to have a process in place. Process will increase accountability, effectiveness and efficiency.

24. Schedule How much time will you spend on a Daily weekly and monthly basis and how will you allocate those hours?

25. Facebook Sample Schedule Daily Update Status related information Comment on Wall postings Add links to recent articles or stories about the hospital Weekly Message Facebook Fans with programming and events Add news stories/press to Facebook wall Add relevant Facebook fan pages to your Favorites Assign duties Monthly Develop talking points to utilize on Facebook for upcoming month Create photo albums of past events, employee profiles, etc…

26. Twitter Sample Schedule Daily Respond to direct Tweets Review search columns and join conversation where appropriate Respond to search Tweets referring to relevant content Weekly Find and follow 10 new people Research competitors on Twitter for examples of best practices Identify 5-10 opportunities to RT Identify 5-10 opportunities to respond to other Tweets Analyze bit.ly links Assign tasks Monthly Review website traffic Review Twitter Analytics Review trending keywords

27. Schedule

29. Natural Search Results

30. Blogging

31. Social Media

32. Associated Content

33. Business Listings and Link Development

35. Your Inbox Set a reminder everyday to check or update your social networks and set your social networks to update you through your Inbox.

36. Your Phone About 1-in-3 adults now have phones with apps on them so use them! Your phone will save you time when access social networks on the go.

37. Your Team There is no greater tool in your tool-kit than the team you work with. Encourage them to embrace online networks, include it their e-mail signatures, write blog posts, etc…

38. CoTweet CoTweet is a Twitter application that helps to organize your twitter stream, messages and friends.

39. Selective Tweets Selective Tweets is a Facebook application that allows you to update Facebook directly from Twitter, cutting out an extra step and saving time.

46. What Messaging Worked? Facebook Insights What messaging got the best response What are your Facebook Fan demographics Twitalyzer and TweetStats How many times were you mentioned Whats your social status? Google Analytics

48. Bit.ly Bit.ly is a free URL-shortener which provides you with the opportunity to shorten links and track them through social media.

49. Twitter Tools

50. Facebook Insights

52. Integration

53. FSC Interactive 1943 Sophie Wright Place New Orleans, LA 70130 t. 504.894.8011 f. 504.894.8012 www.fscinteractive.com www.facebook/fscinteractive.com @fscnola