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Online Marketing tactics: NOEW 2011 presentation

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FSC Interactive presented online marketing strategy at Idea Village during New Orleans Entrepreneur Week. This presentation outlines tactics and tools to optimize your social media presence.

FSC Interactive is a New Orleans based online marketing agency specializing in paid search, social media and search engine optimization.

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Online Marketing tactics: NOEW 2011 presentation

  1. 1. Online Marketing Strategy & Tactics<br />NOEW 2011<br />
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  3. 3. Analyze<br />Optimize<br />Engage<br />Listen<br />
  4. 4. 7 Social Media Myths <br />Debunked<br />If I am on onesocial network, I’ve got to be on all of them<br />Social networks are for kids<br />Social networks are for uploading videos of your kids<br />Social media takes too much time<br />Social media is a waste of money<br />Social media isn’t trackable<br />Social media won’t help my business make money<br />
  5. 5. If I am on one social network,I’ve got to be on all of them<br />Social media, just like traditional media, doesn’t require your participation in every area. <br />Create as big or small of a community as your are comfortable with.<br />
  6. 6. Social networks are for kids<br />The average social network user is 37 years old.<br /> source:Pingdom)<br />
  7. 7. Social media is for people to upload videos of their kids<br />YouTube is the 2nd largest search engine behind Google…who happens to own them.<br />
  8. 8. Social media takes too much time<br />Your mileage may vary but roughly 1 hour a day or 5 hours a week can maintain an effective social media presence for a small business.<br />
  9. 9. Social media is a waste of money<br />Facebook, Twitter, LinkedIn and YouTube – four of the top social networking sites – are all free for businesses and individuals.<br />
  10. 10. Social media isn’t trackable<br />There are more than 20 different social-media tracking tools for Facebook, Twitter and other online-media sites. <br />
  11. 11. Social media won’t help my business make money<br />Dell has made more than $1 million in the past 6 months utilizing Twitter.<br />
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  13. 13. Four Steps to Social Strategy<br />Listen<br />To who? For What? People are already talking about you or your brand, join the conversation<br />Engage<br />Take what people are saying about you or your brand an respond. But, do so in a manner that adds value<br />Analyze<br />What messaging worked? Who is your audience? How are you reaching that audience and are you doing so effectively?<br />Optimize<br />Take what you’ve learned and make your messaging better for the future.<br />
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  15. 15. Start with the Big Picture<br />What do we want to accomplish?<br />Who is responsible?<br />How many hours and how much money do we want to spend?<br />How will we measure success?<br />
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  17. 17. Listen Google Alerts<br />
  18. 18. Listen Social Mention<br />
  19. 19. Listen Google Insights<br />
  20. 20. Listen Quantcast<br />
  21. 21. Hone in…Create a detailed Plan of Action<br />What are the steps to accomplishing our goals?<br />What Assets will we be using?<br />What are the key Milestones to measure performance?<br />How are we tracking results?<br />
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  23. 23. Process and Protocol<br />In order to successfully run a social media campaign you have to have a process in place. Process will increase accountability, effectiveness and efficiency.<br />
  24. 24. Schedule<br />How much time will you spend on a Daily weekly and monthly basis and how will you allocate those hours? <br />
  25. 25. Facebook Sample Schedule<br />Daily <br />Update Status related information<br />Comment on Wall postings<br />Add links to recent articles or stories about the hospital<br /> <br />Weekly<br />Message Facebook Fans with programming and events<br />Add news stories/press to Facebook wall<br />Add relevant Facebook fan pages to your Favorites <br />Assign duties<br />Monthly<br />Develop talking points to utilize on Facebook for upcoming month<br />Create photo albums of past events, employee profiles, etc…<br /> <br />
  26. 26. Twitter Sample Schedule<br />Daily<br />Respond to direct Tweets <br />Review search columns and join conversation where appropriate<br />Respond to search Tweets referring to relevant content<br />Weekly<br />Find and follow 10 new people <br />Research competitors on Twitter for examples of best practices<br />Identify 5-10 opportunities to RT<br />Identify 5-10 opportunities to respond to other Tweets<br />Analyze bit.ly links<br />Assign tasks<br />Monthly<br />Review website traffic<br />Review Twitter Analytics<br />Review trending keywords<br />
  27. 27. Schedule<br />
  28. 28. Online Resources to RePURPOSEPromote and Connect<br /><ul><li>Paid Search
  29. 29. Natural Search Results
  30. 30. Blogging
  31. 31. Social Media
  32. 32. Associated Content
  33. 33. Business Listings and Link Development
  34. 34. E - Newsletter</li></li></ul><li>Tools<br />Having the right protocol and tools in play will help you achieve a successful and well-managed social media campaign.<br />Here are some tools we use and recommend…<br />
  35. 35. Your Inbox<br />Set a reminder everyday to check or update your social networks and set your social networks to update you through your Inbox.<br />
  36. 36. Your Phone<br />About 1-in-3 adults now have phones with apps on them so use them! Your phone will save you time when access social networks on the go.<br />
  37. 37. Your Team<br />There is no greater tool in your tool-kit than the team you work with.<br />Encourage them to embrace online networks, include it their e-mail signatures, write blog posts, etc…<br />
  38. 38. CoTweet<br />CoTweet is a Twitter application that<br />helps to organize your twitter stream,<br />messages and friends. <br />
  39. 39. Selective Tweets<br />Selective Tweets is a Facebook application that allows you to update Facebook directly from Twitter, cutting out an extra step and saving time.<br />
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  46. 46. What Messaging Worked?<br />Facebook Insights<br />What messaging got the best response<br />What are your Facebook Fan demographics<br />Twitalyzer and TweetStats<br />How many times were you mentioned<br />Whats your social status?<br />Google Analytics<br />
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  48. 48. Bit.ly<br />Bit.ly is a free URL-shortener which provides you with the opportunity to shorten links and track them through social media.<br />
  49. 49. Twitter Tools<br />
  50. 50. Facebook Insights<br />
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  52. 52. Integration<br />
  53. 53. FSC Interactive<br />1943 Sophie Wright Place<br />New Orleans, LA 70130<br />t. 504.894.8011<br />f. 504.894.8012<br />www.fscinteractive.com<br />www.facebook/fscinteractive.com<br />@fscnola<br />