Presentazione del progetto a Peter Ansell, on-shore operations Director di Acea (America's Cup Event Authority), presso i palchi allestiti per l'evento American's Cup di Napoli il 7 aprile 2012

2. Who am I
Fabio Cecaro
CEO VMengine s.r.l.
BoD Member EuroCloud Italia
CloudCamp organizer
23 years WWF member
: fabioce
: fabioce
: fabiocecaro
http://www.vmengine.net/
http://blog.vmengine.net/
http://www.eurocloud.it/
fabio.cecaro@vmengine.net
f.cecaro@eurocloud.it

3. EuroCloud EU - Italy

4. Unfavorable rumors: GreenPeace
2010-Make IT Green 2011-How Dirty is your data?

5. Voices in favor
 The Carbon Disclosure Report based on
300 of the largest IT companies in England
and France has revealed that the adoption
of cloud computing could lead to a 50%
reduction in carbon emission by 2020. This
will also generating important saving to the
hardware and energy supplies.

6. Google

7. June 7 2010 - Make The Cloud Green – Città della Scienza

8. Event Press:
 PMI  EcoNote
 Geek Agenda  Wired
 FreeOnline  Eurocloud Italia
 Comunicati-Stampa  Giornale Informatico
 Ninja Marketing  Repubblica
 GreenCity  GreenReport
 TechnologyBiz
 MasterMeeting – interview about
this project

9. Cloud e GreenIT

10. Cloud – Green It Oriented?
 Utilizzatore finale:
- Public Cloud – Green for the end user
- Private Cloud – Partially Green, it take the benefit of vitualization layer and
server consolidation
- Hybrid Cloud – Partially Green, fro the combination of Public and Private
 Cloud provider
- IaaS – Green for the virtualization layer adoption, but…..
Is it using power management ?
Is it performing cooling efficiency ?
Is Fault Tolerance mirror applied?
- PaaS – Linked to the architecture (ie. PaaS clustered on physical servers, not in
virtualization layer)
- SaaS – Strictly tied up to the architecture

11. Standards Acceleration to Jumpstart Adoption of Cloud
Computing (SAJACC) - Lee Badger,Tim Grance - May. 20,
2010 – Computer Security Division NIST

12. DataCenter & Green

14. Generating Sets : Fuel Cell
The First National Bank of Omaha (FNBO - Nebraska, USA) has
builded up a new “undergroud” data center.
The assembly is powered with hydrogen fuel cells, operating completely
"off the grid", not connected to the national grid.
"If the entire city of Omaha loses electrical power, we do not lose." Says
the CIO and SVP Ken Kucera.
The servers and equipment for the cooling of the data center FNBO are
supported by four of phosphoric acid fuel cells which generate up to 225
kW of power.
FNBO is among the few data centers in the United States that are in
whole or in part fed from fuel cells to hydrogen.
First National Bank of Omaha has paid $ 2.6 million for its four
generators, fuel cells, the equivalent of 15 cents per kWh, as opposed to
the local cost of 3.5 cents. But the company has a different logic to
support his investment. Ken Kucera FNBO says that "the ROI target is
achieved any how because a new backup center in excess of $ 75
million is not needed anymore."

15. ICT Equipment : Iaas
IaaS - Infrastructure as a Services is the natural point of transition from
traditional enterprise data center.
Through server virtualization, networking and storage, consolidated and
managed with a single programming interface (ie. vCloud API or AWS
webServices) we realize the IaaS.
Server virtualization
Reduces energy costs up to from 65% to 80%
Increase the use of existing hardware from 10-15% to 80%
Reduces the hardware required at a ratio of 10:1 or higher (Server
Consolidation)
Reduces the physical space occupied by the rack and drastically reduces the
cables and wire

16. ICT Equipment : Power Management
Microsoft : System Center Configuration Manager
R3 Power Management
Power management with System Center Configuration
Manager 2007 R3 takes a conservative approach to
enabling power savings. Power policies can be
created that do not completely shut systems off, but
instead, lower power consumption on components
during idle periods and put systems into sleep mode
instead of turning them completely off. Sleep mode
saves as much power as shutting systems fully down,
but does not carry the same risk of data corruption that
can be associated with forced shutdowns.
VMware Distributed Power Management
(DPM)
Intelligent Platform Management Interface (IPMI)
Integrated Lights-Out (iLO)
Wake on LAN (WOL)

17. ICT Equipment : DC Power distribution for DataCenter
P=VI=I2R
Power distribution
for a typical
server card (dual
processor)
consuming
approx. 450 W.

18. Cooling : Accurate Cooling

19. Conclusions and Objectives

20.  Continuos study on computing power efficiency
 Consulting efficiency of cost improvement – super partes
 «Green Sticker» related the cloud solution
 Energy Manager Masters
 Influencing the Cloud Computing details in NIST definition
 Influencing rules about CPU and DataCentre Room cooling
temperature
 Mediation to resolve “short-circuits of responsability” in the lease
agreements used as a data centre.

21. Supporter:

22. Jacques-Yves Cousteau
 The real planet Earth don’t knows boundaries. Don’t know what are
the U.S.A., Russia, China or Taiwan. The rivers run free across the
continents. The persistent tides, the pulse of the sea, do not
discriminate; run to all the beaches of the Earth