1. "The art of communication is the language of leadership.“
— James Humes
Persuading with business
messages
How to become a leader making effective use of business communication with the help of
business messages ?

2. Hello and welcome to the workshop
 This presentation is innovative, it is unique and hopefully this uniqueness will inspire you to
empathize with the subject and learn velocious and thorough from it.
 A few methods we are using might be different from what you are familiar with and thus it
might appear a
if we are asking you for your devotion to pay conscious
attention and dedication in the effort to take things to heart.
challenge
 If anything is unclear to you then please don’t hesitate, raise your hand so we can refer to your
questions and make your experience valuable.
 We will talk to you for approximately 20 minutes and while doing so introduce two activities of
around two to three minutes to you. After that we encourage you to start with questions in the
following five minutes.
 After brought forward questions are sufficiently answered we also would like to ask your
personal opinion or knowledge on the subject and discuss it briefly.

3. Thank you for being our audience

4. What is communication (scientifically)?
Message
- past experience
- Conceptual skill
- content
Encrypting
Coding
- Language
- Slang
- Formulation
> Words
* Range
* Level
- Logical impeds
- Visualization
Source: Common academical knowledge
Delivery
Decryption
- Mimics/ Gestics
- Understand
- Speed of language
- Didactics
- Sound of speech
- Volume of speech
> Logos
> Ethos
> Pathos
Decoding
- correlation of
information
given to own
knowledge/
experience
Understand
- Meaningful
understanding of
the benefits
offered by the
message

5. In-depthification
Autonomy
Mastery
Ethos
Logos
Reward
Pathos

6. Boring theory ?
Let us take a look on the applied sight

7. Contents of the presentation
 1. Empathizing in order to connect with the audience
 2. Leadership through expertise and integrity
 3. Communicating adequately
 4. Effective use of language
 Words/ Semantics/ Sentence stucture/ Levels of language/ Behavourial style
 5. Paragraphing
 6. Messaging software

8. Let’s get started with audience needs
 The Audience Value Proposition Canvas
Gains
Needs
of
reader
Gain creators
Pains relievers
Pains
Persuasive
outcome
for the
reader

9. 1. How do you show sensitivity
 Make effective use of the ―You attitude‖!
 Build appropriate etiquette!
 Incorporate Proactive Positivism!
 Be fully open-minded!
"The difference between the right word and the almost
right word is the difference between lightning and the
lightning bug.― — Mark Twain

10. 2. Servant Leadership ethics

11. 3. Control the audience attention
―My task, which I am trying to achieve is, by the power of the written word,
to make you hear, to make you feel--it is, before all, to make you see.‖
― Joseph Conrad, Lord Jim
Connotation
&
Denotation
Denotation is the
literal meaning of
a word where
connotation is
what it might
mean to people.
Abstract
Transpondency
&
Concrete
Abstract =
conceptual,
quality or
characteristic
Concrete =
touchable, visible
or material
Adequateness
Power
Usefulness
Avoidance of error
Jargon

12. 4. Sentence Building en par
―Although there is virtually insufficient
resources you must consider that the
programm is well-managed.‖
 Simple sentence
 Compound sentence
 Complex sentence
 Compound- complex sentence
―IBMS Top Of Holland is to my full
satisfaction and the teachers are
impressive every day.‖
―English business communication
teaches you sufficient skills to be a
commicator at industry demanded
standards.‖
―When thinking of our fieldtrip the
organisation is highly achievable,
student needs are being thoroughly
considered whilst the programme
facilitators devote their upmost efforts
into creating an educational
experience for the students.‖

13. 5. Organisational paragraphing
 Elements
 Development of paragraphs

14. 6. The tools to go for
“Design is not just what it looks like and feels like. Design IS how it works.” Steve Jobs
“Be a yardstick of quality. Some people aren’t used to an environment where excellence is
expected.” Steve Jobs
“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get
on with improving your other innovations.” Steve Jobs
"Regardless of the changes in technology, the market for well-crafted messages will always
have an audience.― — Steve Burnett, The Burnett Group
"The void created by the failure to communicate is soon filled with poison, drivel and
misrepresentation.― — C. Northcote Parkinson

15. 6. Now what are the tools, ...?????????
 Style
 Boilerplate
style sheets, style sets, templates, themes
standard blocks, reusable, highly efficient, CV’s
 Auto-correct & Auto-use
 File merge and mail merge
 Endnotes, footnotes, indexes, tables, contents, figures, highlite zones

16. Best practice known to HBO students
 Social Media
 MS Office !!2013!!
 Graphic Design
facebook, Linkedin, Xing, twitter, tumblr
MS Word, MS PPT, MS Outlook
MS Photoshop, font-creators, Signature inserters
 Slideshare.com
 Cloud Computing
Google Drive, Dropbox, iCloud etc.
 Video Conferencing
internal msg’s_skype
 Hardcopy forms
Flyers, brochures, letters, E-Mails, Complaints, CV’s

17. Are you doubting wether or not
something was clear or would
you like to point out anything
relevant?
Please feel free to bring forth questions spontaniously and creatively.
In this way you help us to help you learn and let us thus learn from you
– we are feedback fanatics.

18. "The art of communication is the language of leadership.“
— James Humes
Persuading with business
messages
The moment to share your
thoughts
Let us take the lesson to an interactive level on which our creative abilities grow
Let us share experience and knowledge to gain perspective and insight.

19. Thank you for spending
some time listening
to our presentation

Please feel free to share our presentation from our Linkedin profiles.
It was a pleasure to be able to speak to you and workshop with you.
We are looking forward to collaborating with you in the future. – Laurens and Fabian