Your customers are your best source of information

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Frédéric Abella

Without your customers, you have no future. If you don't know them, your future depends on someone else.

Negócios

> Your customers
are your best
source of information

Frédéric Abella 2013
content2client.com - @fabella

Idée
Des images d’hier, ancien
monde microsoft, apple,
caleche,

... will not help
you

Your competitors are
in Sydney,…

Par Sardaka (d) 07:23, 4 January 2013 (UTC) (Travail personnel) CC-BY-3.0 via Wikimedia Commons - Novella_Book_Shop_Wahroonga.jpg

… in MontLuçon,…
Par Croquant (Travail personnel) CC-BY-SA-3.0-2.5-2.0-1.0 via Wikimedia Commons - Montluçon_place_Notre-Dame_2.jpg

… or in Louisiana
By Holger Gruber at de.wikipedia CC-BY-SA-2.0-de from Wikimedia Commons

Your customers
are no longer
a mass market, …

Who tells others about
its wonderful qualities?

#1
You do not
know what
tomorrow
will bring

But
nevertheless
they decide
to buy
your
product

#3
What do you have
your competitor
don't?

They are your best
source of information

3 questions to start with
#1 Do you have the list of your customers?
#2 Can you contact them?
#3 Can they answer you?

You have
> 3 no's : You depend on someone else.
You do not control your future.
> 3 yeses : You can begin to build your future.
.

« The problem is that we
are trying to predict what
people want »
Steve Yegge

Frédéric Abella 2013
content2client.com - @fabella

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Your customers are your best source of information

1. > Your customers are your best source of information Frédéric Abella 2013 content2client.com - @fabella

2. Your environment is uncertain

3. Yesterday ...

4. Idée Des images d’hier, ancien monde microsoft, apple, caleche, ... will not help you

5. Tomorrow ...

6. … is simply unknown

7. Your solution?

8. Know the present

9. To know EVERYTHING about the present

10. But your present is complex

11. #1 It is global

12. Your competitors are in Sydney,… Par Sardaka (d) 07:23, 4 January 2013 (UTC) (Travail personnel) CC-BY-3.0 via Wikimedia Commons - Novella_Book_Shop_Wahroonga.jpg

13. … in MontLuçon,… Par Croquant (Travail personnel) CC-BY-SA-3.0-2.5-2.0-1.0 via Wikimedia Commons - Montluçon_place_Notre-Dame_2.jpg

14. … or in Louisiana By Holger Gruber at de.wikipedia CC-BY-SA-2.0-de from Wikimedia Commons

15. #2 It is digital

16. A computer maker …

17. … is now the competitor of the FNAC

18. #3 It is individualized

19. Your customers are no longer a mass market, …

20. neither trendy,

21. … or seniors,

22. … but just themselves

23. Tomorrow they will be …

24. … different from today

25. You realize, every day …

26. it is impossible …

27. … to know everything about the present

28. So ?

29. You have a business to run

30. Salaries to be paid

31. Products to be made

32. How much? When?

33. You have to sell them

34. Where?

35. How?

36. Who can help you?

37. Economists?

38. Research panels?

39. Your neighbor?

40. Visionaries?

41. Past sales?

42. Your competitors?

43. The best consulting firm?

44. Or a fortune-teller?

45. No

46. Who buys your product?

47. Who uses your service?

48. Who tells others about its wonderful qualities?

49. Who complains about its f*** defects?

50. Who talks about it with her friends?

51. Who compares it to others?

52. Who goes to your competitor?

53.

54. Your customers

55. #1 You do not know what tomorrow will bring

56. They don‘t either

57. But nevertheless they decide to buy your product

58. … or not

59. #2 Your customers are all different

60. however they have one thing in common

61. They use your product

62. #3 What do you have your competitor don't?

63. Your customers

64. They are your best source of information

65. It is up to you to get the best of it …

66. before they change their mind

67. 3 questions to start with #1 Do you have the list of your customers? #2 Can you contact them? #3 Can they answer you? You have > 3 no's : You depend on someone else. You do not control your future. > 3 yeses : You can begin to build your future. .

68. « The problem is that we are trying to predict what people want » Steve Yegge Frédéric Abella 2013 content2client.com - @fabella

Your customers are your best source of information

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