Marcadores
marketing
eyad alghanem
swot analysis
management
product
functional level strategy
porter's competitive strategies
question mark
dogs
cash cows
high market share
high growth
stars
threats
opportunities
weaknesses
strengths
marketing planning process
business level strategies
ge matrix
bcg matrix
trading discount
quantity discount
cash discount
price discount strategy
price discrimination strategy
geographic pricing strategy
promotion pricing strategy
market penetration strategy
marketing skimming strategy
types of pricing (pricing) strategies
5. evaluate competitors prices
un flexible demand
a flexible demand
determine demand
targeted markets
pricing objectives
determine price strategy steps
price strategy
supply chain management
promotion mix strategies
promotion budget
selecting the message source
choosing media
message structure
message content
designing a message
communication objectives
target audience
promotion tools
the promotion mix
communicating customer value
integrated marketing communications strategy
perceived quality
brand loyalty
aaker
brand association
mental image
brand awareness
the relationship between pharmaceutical companies
branding
pharmaceutical companies
brand equity
brand equity of pharmaceutical companies
product system
customization
conformance quality
performance quality
features
form
industrial goods
use (consumer or industrial)
tangibility
durability
marketers may classify consumer products
potential product
augmented product
expected product
generic/ basic product
core product
the different levels of product
product strategy
setting product strategy
addictive consumption
the dark side of consumer behavior
the vals™ segments (value and life style)
psychographic techniques
brand personality
trait theory
neo-freudian theories
motivational research
marketing strategies based on personality differen
freudian theory
personality
virtual identity
real and ideal selves
self concept
perspectives on the self
who makes key decisions in the family?
factor affect family conflict
family life cycle
influence in decision making
roles in decision making
business-to-business (b2b) marketers
organizational buyers
household decision making
organizational decision making
types of motivational conflicts
self-actualization needs
esteem needs
belongingness and love needs
safety needs
physiological needs
maslow 's hierarchy
needs vs. wants
motivation and global values
learn about products by observing others' behavior
and both processes help consumers to learn about p
here is a difference between classical and instrum
and why this is important to marketers
learned associations with brands generalize to oth
conditioning results in learning
understand how consumers learn about products and
learning and memory
consumer behavior
stages in consumer decision making
types of perceiving risk
factors influencing decisions
action plan
marketing plan definition
survey )
observation method
quantitative
focus group
marketing research (primary and secondary research
positioning
targeting
segmentation
place
price
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