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Advertising and analysis

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Advertising and Analysis English 102 Ellen Wolterbeek
Glossary of Commonly Used Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising's 15 Basic Appeals, by Jib Fowles (from "Mass Advertising As  Social Forecast" ) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Watch the Ad! ,[object Object]
Analyzing Mac Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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1. Symbolism. ,[object Object],[object Object],[object Object],[object Object]
2. Targeting. ,[object Object],[object Object],[object Object]
3. Objective Truth. ,[object Object],[object Object],[object Object],[object Object]
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Advertising and analysis