10 ways to use and approach keywords when writing digital content.
For more content writing tips, visit our blog: http://www.ewebmarketing.com.au/blog/content-writing-tips-seo/
2. #1: Use user-friendly keywords
• Who will want to share an article with their
friends that is stuffed with keywords and
irrelevant content written for the search
engines?
• Social matters in SEO, and so should the value
of your content.
• Image credit:
http://www.flickr.com/photos/63056612@N0
0/155554663/
3. #2: Using keywords is OK
• It’s good practice including the keyword at
least once in the title and once in the main
body of content. Both search engines and
users will instantly know what your page is
about and reaffirms that they are reading the
right page for their search.
• Image credit:
http://www.flickr.com/photos/daniel_iversen/
5440123405/sizes/l/
4. #3: Forget keyword density
• Unless you want to create copy that’s hard to
digest.
• Image credit:
http://www.flickr.com/photos/hugomex/6128
888824/
5. #4: Be Original
• Copying and pasting from other sites will only
be seen as duplicate content, and harm your
SEO campaign.
• Image credit:
http://www.flickr.com/photos/hisgett/293524
7739/
6. #5: Research Monthly Searches
• Use Google Adwords keyword planner to see
how much search traffic and competition your
keyword receives based on AdWords data.
Remember to use exact phrase and to select
the right country you’re targeting.
7. #6: Don’t Get Hung Up On Exact Match
• Mix it up with related search terms. I
recommend using a tool such as
ubersuggest.com in conjunction with Google
Adwords to find alternate keyword choices.
8. #7: Source your keywords from
internal search
• If you have a search function on your blog, set
up and configure site search in analytics. This
will help uncover keywords/content that users
are looking for once they are on your site.
• Image credit:
http://www.flickr.com/photos/sylvar/7607511
73/
9. #8: Love the long tail
• If your keywords are broad and competitive,
creating new content will be an uphill journey.
Add more search traction by going for the
longer tail search.
• Image credit:
http://www.flickr.com/photos/noppyfoto/820
8861296/
10. #9: Use keywords in the URI
• If your blogging platform allows you to alter blog
post URLs, change your URIs to be more keyword
specific.
• Just remember the URI needs to reflect the
content in your post, so sometimes exact match
keywords may not be appropriate. Use your
judgement here.
• Image credit:
http://www.flickr.com/photos/opensourceway/6
554314981/
11. #10: Target existing keywords
• Use a search tool like SEM Rush to analyse
keywords that you currently rank for.
• You can also perform searches on your
competitors to see what keywords they’re
ranking for.
• Image credit:
http://www.flickr.com/photos/heretakis/7146
262375/
#1: Use user-friendly keywordsWho will want to share an article with their friends that is stuffed with keywords and irrelevant content written for the search engines?Social matters in SEO, and so should the value of your content.Image credit: http://www.flickr.com/photos/63056612@N00/155554663/
#2: Using Keywords is OKAYIt’s good practice including the keyword at least once in the title and once in the main body of content. Both search engines and users will instantly know what your page is about and reaffirms that they are reading the right page for their search.Image credit:http://www.flickr.com/photos/daniel_iversen/5440123405/sizes/l/
#3: Forget Keyword DensityUnless you want to create copy that’s hard to digest.Image credit:http://www.flickr.com/photos/hugomex/6128888824/
#4: Be OriginalUnless you want to create copy that’s hard to digest.Image credit:http://www.flickr.com/photos/hisgett/2935247739/
#5: Research Monthly SearchesUse Google Adwords keyword planner to see how much search traffic and competition your keyword receives based on AdWords data.Remember to use exact phrase and to select the right country you’re targeting.Link: https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&ideaRequestType=KEYWORD_IDEAS
#6: Don’t Get Hung Up On Exact MatchMix it up with related search terms. I recommend using a tool such as ubersuggest.com in conjunction with Google Adwords to find alternate keyword choices.Link: http://ubersuggest.org/
#7: Source your keywords from internal searchIf you have a search function on your blog, set up and configure site search in analytics. This will help uncover keywords/content that users are looking for once they are on your site.Image credit: http://www.flickr.com/photos/sylvar/760751173/
#8: Love the long tailIf your keywords are broad and competitive, creating new content will be an uphill journey. Add more search traction by going for the longer tail search.Image credit: http://www.flickr.com/photos/noppyfoto/8208861296/
#9: Use keywords in the URIIf your blogging platform allows you to alter blog post URLs, change your URIs to be more keyword specific. Just remember the URI needs to reflect the content in your post, so sometimes exact match keywords may not be appropriate. Use your judgement here.Image credit: http://www.flickr.com/photos/opensourceway/6554314981/
#10: Target existing keywordsUse a search tool like SEM Rush to analyse keywords that you currently rank for. You can also perform searches on your competitors to see what keywords they’re ranking for.Image credit: http://www.flickr.com/photos/heretakis/7146262375/Link: http://www.semrush.com/
Thank you!
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