Setting up your beachhead

•

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Ewan McIntosh

Negócios

What is your
product?
Features
Functions
Quantitative value => Avoid cost+ => What’s the value price?
How do you sell it? Is the marketing “baked in”?
(Building sites no-one has to visit)

N o Tosh Limited

digital media | education

Set up your
beachhead
Segment 3 Segment 2 Segment 1

Application 1 Application 2 Application 3

Segment 2 Segment 1

Application 1 Application 2

Segment 1

Application 1

Amazon’s
beachhead
Electronics Media Choice Book Lovers
Books for
Cameras Downloads
giving

Media Choice Book Lovers
Personalised
CDs & DVDs
books

Book Lovers

Books

Apple’s
beachhead?
Segment 3 Segment 2 Segment 1

Application 1 Application 2 Application 3

Segment 2 Segment 1

Application 1 Application 2

Segment 1

Application 1

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