Have you ever wanted more listeners? Advertisers? Chances are, your podcast won't attract either. Why? YOUR PODCAST SUCKS! But it doesn't have to. With some patience and an understanding of what's wrong, you can fix it. This presentation was delivered at Podcamp AZ in November of 2008. By me.

1. 5 Reasons Why
Your Podcast
SUCKS!
... and what you can do about it.

3. THIS IS NOT FOR:

4. #1: It's too long.

10. #1: It's too long.
The Fix:
Don’t ask “How long should it be?”
Ask “How short CAN it be?”

11. #1: It's too long.
Objections:
“My fans want me to go LONGER!”
“I’ve already set a format for my show!”
“I have a lot of content to get through in one episode!”

12. #2: You Don't
Sound Intelligent.

16. #2: You Don't
Sound Intelligent.
The Fix:
Edit.
Then edit that.
Then edit again.

17. #2: You Don't
Sound Intelligent.
Objections:
“I don’t want it to sound TOO polished!”
“I like the way my show sounds right now!”

18. #3: You Don’t
Know What Your
Show Is About.

22. #3: You Don’t
Know What Your
Show Is About.
The Fix:
Find a topic. Stay on Target

23. #3: You Don’t
Know What Your
Show Is About.
Objections:
“But I like doing all that other stuff!”

24. #4: You Know
Too Much.

28. #4: You Know
Too Much.
The Fix:
Pretend prior shows never happened.
Annotate in post.

29. #4: You Know
Too Much.
Objections:
“Everyone in my audience
knows what I’m talking about.”

30. #5: It’s Too Hard
To Find You.

33. Placeholder for program shot:
5 Reasons your Podcast Sucks on iTUNES.

38. #5: It’s Too Hard
To Find You.
The Fix:
FIX EVERYTHING I JUST SAID!

39. #5: It’s Too Hard
To Find You.
Objections:
“I need to control my downloads & stats!”
“I’m afraid of feed hijacking!”

40. #1: It’s Too Long.
#2: You Don’t Sound
Intelligent.
#3: You Don’t Know What
Your Show Is About.
#4: You Know Too Much.
#5: It’s Too Hard To Find You.

41. Evo Terra