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3 WAYS TO DRIVE MORE LOCAL
BUSINESS
Eric Hebert, Digital Media Strategist
HOW DOES ONE DRIVE SALES IN 2017?
HOW DOES ONE DRIVE SALES IN 2017?
WHAT HAS OUR ATTENTION THE MOST?
WHAT HAS OUR ATTENTION THE MOST?
WHAT HAS OUR ATTENTION THE MOST?
WHAT HAS OUR ATTENTION THE MOST?
WHAT HAS OUR ATTENTION THE MOST?
MARKETING ONLINE DOESN’T MEAN
FREE
SMART ADVERTISING = SUCCESS
GOALS + OFFERS + TRACKING ROI
FACEBOOK ADVERTISING
FACEBOOK ADVERTISING
• Create Special Offer
FACEBOOK ADVERTISING
• Create Special Offer
• Send to Website
FACEBOOK ADVERTISING
• Create Special Offer
• Send to Website
• Collect Email
FACEBOOK ADVERTISING
• Create Special Offer
• Send to Website
• Collect Email
• Contact Form
FACEBOOK ADVERTISING
• Create Special Offer
• Send to Website
• Collect Email
• Contact Form
• Phone Number
FACEBOOK ADVERTISING
• Create Special Offer
• Send to Website
• Collect Email
• Contact Form
• Phone Number
• Track Conversions
FACEBOOK ADVERTISING
• Create Special Offer
• Send to Website
• Collect Email
• Contact Form
• Phone Number
• Track Conversions
• Determine ROI
GOOGLE ADWORDS
GOOGLE ADWORDS
• Target by Keyword
GOOGLE ADWORDS
• Target by Keyword
• Create Offer & Landing Page
GOOGLE ADWORDS
• Target by Keyword
• Create Offer & Landing Page
• Track Conversion & ROI
GOOGLE ADWORDS
• Target by Keyword
• Create Offer & Landing Page
• Track Conversion & ROI
• Use Phone Extension
GOOGLE ADWORDS
• Target by Keyword
• Create Offer & Landing Page
• Track Conversion & ROI
• Use Phone Extension
• Phrase / Exact Match
• Google My Business (Free!)
GOOGLE ADWORDS
• Target by Keyword
• Create Offer & Landing Page
• Track Conversion & ROI
• Use Phone Extension
• Phrase / Exact Match
YOUTUBE VIDEOS
YOUTUBE VIDEOS
• Low Budget Commercials
YOUTUBE VIDEOS
• Low Budget Commercials
• Interviews with Owners
YOUTUBE VIDEOS
• Low Budget Commercials
• Interviews with Owners
• Teach and Educate
YOUTUBE VIDEOS
• Low Budget Commercials
• Interviews with Owners
• Teach and Educate
• Advertise on Facebook
• Use on Website
• Rank in Google Search
YOUTUBE VIDEOS
• Low Budget Commercials
• Interviews with Owners
• Teach and Educate
• Advertise on Facebook
YOUTUBE VIDEOS
• Low Budget Commercials
• Interviews with Owners
• Teach and Educate
• Advertise on Facebook
• Use on Website
YOUTUBE VIDEOS
• Low Budget Commercials
• Interviews with Owners
• Teach and Educate
• Advertise on Facebook
• Use on Website
• Rank in Google Search
THANKS!
2017 Evolvor Media
http://evolvor.com

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3 Ways to Drive More Local Business