An introduction to using NLP in Business to enhance and improve Change Management, Marketing, Branding and general business performance

2. Why Are We Here? Communication = Performance

3. What do we do? We do two things: We help individuals and organisations to maximise their potential

4. We do this in three ways: 1. We work strategically with senior teams 2. We run workshops for groups 3. We work one-to-one with individuals

5. Focus /10 Energy /10 Motivation /10 Focus X Energy X Motivation = A Reality Check

6. NLP – A Definition Neuro Linguistic Programming - How the mind processes experience - How we use language to make sense of our thoughts - The way we use our thoughts to define behaviour

7. The Conscious and Unconscious Mind

8. Picture an Elephant

9. Perception and Reality Reality Perception Filter (1) Filter (2) 100 % 30% 3% SENSES Family Friends Media Culture Emotional and Physical State

10. NLP and Work Matrix Managing difficult people Briefing Coaching Personal Development Purchasing Time Management Selling Presentations Discipline/grievance Performance Management Recruitment Communication Continuous Improvement Managing Change Decision Making Planning Rapport Building Eye Accessing Cues Anchoring Collapsing Anchors Perceptual Positions Swish Outcomes Representational Systems Logical Levels Submodalities Chunking Meta Model Milton Model Precision Model Time Line Presuppositions Strategies

11. Managing Change Friends Family School Religion Culture Values Behaviour Mind Beliefs Results Information Feedback

12. Anchoring and Branding

13. The Milton Model and Advertising

14. Why Are We Here? Communication = Performance An example of a complex equivalent and two nominalisations – remember this from the start of the presentation?

15. What if. . .? You worked with us like the clients on the previous slide and improved your Sales, marketing, management of change and personal performance? Would that be useful?

16. Who are our customers ?

17. www.evolution-development.com