This presentation details why a Social Media ROI Model is needed over the Traditional ROI Model, how to set up the model, and also introduces the concept of Engagement Value.
10. Customer/Product Support- Are customers turning to your company’s social media channels for support and therefore decreasing your call center volume? Opportunity for a decrease in call center expenses.
11. Marketing/PR- How are you able to get your company’s product or service message out to consumers through these social media channels? How is that message being received?
12. Corporate Communications- How does your messaging affect your corporate image amongst employees, stakeholders, influencers, and consumers? Does this image bolster your company credibility and potentially lead to increased sales, new employees, increased brand value, etc.? Perception is reality!
13. HR/Recruitment- Increased job candidates being funneled through social media has the potential to decrease job fair expenses or other expenses associated with corporate recruitment.
14. Research/Product Development- Are you listening to your consumer’s feedback about your product or service? Are you making improvements based on this information?