Everypost Webinar "Strategies for Curating Content"
30 years ago, information was scarce and time was plentiful. The internet has reversed this equation. Society has little free time and an overabundance of information impossible of processing. For that, you need to adopt habits and tools to sort content and to better capitalize on the redistribution of information. Curating quality content is one of the prestigious challenges addressed by brands to improve audience engagement. Speaker: Jorge Heili Heili is Media Manager in Everypost and partner at Dos al Cubo. Former director of Infobae.com (Argentina), former director of CadenaSER.com (Spain), consultant specializing in digital media, with working experience in 7 countries. University Professor of "Digital Journalism and Cybercultures" in UAI.
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Everypost Webinar "Strategies for Curating Content"
- 2. STRATEGIES FOR CURATING CONTENT #ContentRemix
- 3. 1980 More time Less content 2010 Less time ∞ content #ContentRemix
- 4. One minute on the web 450,000 tweets 70,000 photos on Instagram 210,000 photos on Facebook 6 articles on Wikipedia 4,700,000 blog posts 100 hours of video on YouTube 570 new web sites 204,000,000 e-mails #ContentRemix
- 9. ¿WHAT’S IT FOR? • For your blog • As means of communication • To write a book • For business • To search for a job • To learn • To gain an audience • To be a digital star #ContentRemix
- 10. NEW PARADIGMS Support has gone mobile Consumption has become fragmented Brevity has become value #ContentRemix
- 11. CURATION PROCESS 1. Content 2. Reliable sources 3. Filter 4. Grouping 5. Distribution #ContentRemix
- 12. “CONTENT IS KING, #ContentRemix DISTRIBUTION IS THE QUEEN”
- 13. CONTENT CURATION SERVICES Everypost Scoop.it GetPrismatic Pocket Reddit Paper.li Hootsuite Feedly Netvibes Menéame Storify Evernote Flipboard Bufer Collex Stumble Upon #ContentRemix
- 14. #ContentRemix AUTOMATIC TYPES OF TOOLS aggregation PERSONALIZED feeds MANAGEMENT publishing
- 15. HOW TO CREATE A WORK PLAN? #ContentRemix
- 16. #ContentRemix Define objectives Select tools Search for sources and categorize them ORGANIZE YOUR HOURS Segment your audience per social network Add value to content CREATE YOUR OWN CONTENT
- 17. CONTENT CURATION IS AN OPPORTUNITY FOR A SPECIALIZATION #ContentRemix
- 18. FIVE IDEAS FOR YOUR STRATEGY #ContentRemix
- 19. #ContentRemix 1- FIND ORIGINAL SOURCES
- 20. #ContentRemix 2- ANALYZE AUDIENCES
- 21. #ContentRemix 3- PRACTICE WITH TITLES
- 22. 4- FIND YOUR STYLE #ContentRemix
- 23. 5- MAKE IT SIMPLE AND HAVE PATIENCE #ContentRemix
- 24. THANK YOU VERY MUCH! @jorgeheili @everypost