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Charles Leadbeater,  Participle,  Beyond 2010, Birmingham  Public Service Innovation Four strategies and Four Diagrams
Fewer resources
Rising expectations
Intractable ingrained problems
Emerging challenges
New public services models essential
Diagram One: The Innovation Grid
Sustaining Disruptive
Outside Inside
Sustaining Disruptive Outside Inside
Sustaining Disruptive Outside Inside
Sustaining Disruptive Outside Inside
Sustaining Disruptive Outside Inside
We need a mix of all four to work together
But we need to move to the right and down the grid
Sometimes they conflict: improve can be the enemy of transform
Criminal Justice Sustaining Disruptive Outside Inside Better prisons Learning prisons Singapore rehabilitation Relational restorative justice
End of Life Sustaining Disruptive Outside Inside Better hospitals Palliative Care Maggie’s Centres Hospices Hospice  @ Home Home based  care
Education Sustaining Disruptive Outside Inside Better teachers and schools New kinds of schools Engage  families Learning  beyond  schools &teachers
Diagram Two: How we talk and engage
Low Volume High Volume
High Engage Low Engage
High Engage Low Engage Low Volume High Volume
Traditional politics Mass marketing  Industrial media High Engage Low Engage Low Volume High Volume
French wine High Engage Low Engage Low Volume High Volume
Detached elites High Engage Low Engage Low Volume High Volume
Australian wine High Engage Low Engage Low Volume High Volume
Populist elites High Engage Low Engage Low Volume High Volume
Celebrity Personality  Charisma High Engage Low Engage Low Volume High Volume
High Engage Low Engage Low Volume High Volume Social media MumsNet
High Engage Low Engage Low Volume High Volume Everyday life
High Engage Low Engage Low Volume High Volume Silence Chanting Buzz Lecture
Changing communications changes the way we innovate
Diagram Three: Mass Innovation
Many contributors Few contributors
Few Benefit Many benefit
Few Benefit Many benefit Many contributors Few contributors
Few Benefit Many benefit Many contributors Few contributors Bespoke Niche
Few Benefit Many benefit Many contributors Few contributors Mass Scale
Few Benefit Many benefit Many contributors Few contributors Traditional policymaking
Few Benefit Many benefit Many contributors Few contributors Corporate open innovation
Few Benefit Many benefit Many contributors Few contributors Community Open Source
Few Benefit Many benefit Many contributors Few contributors Mass micro-credit
Few Benefit Many benefit Many contributors Few contributors Bespoke Niche Mass Scale Corporate open  innovation Community Open Source
Few Benefit Many benefit Many contributors Few contributors Personalised Scaling social technologies Social innovation movements
Few Benefit Many benefit Many contributors Few contributors Scale Spread
All of that has an impact on how social change comes about
Diagram Four: The Logic of Social Change
Big Impact Small Impact
Low investment High investment
Low investment High investment Big Impact Small Impact
Low investment High investment Big Impact Small Impact Social innovation means creating new ways to live
Low investment High investment Big Impact Small Impact Government IT programmes
Low investment High investment Big Impact Small Impact Physical regeneration
Low investment High investment Big Impact Small Impact Traditional public services:  families in crisis
Low investment High investment Big Impact Small Impact Infrastructure  platforms for mass engagement
Low investment High investment Big Impact Small Impact Bilbao  Guggenheim
Low investment High investment Big Impact Small Impact Word of mouth Viral change
Low investment High investment Big Impact Small Impact Piggyback Connect small packets
The lessons for transformational social innovation:
Transformational social innovation is:  highly engaged but often low volume
Transformational social innovation is:  increasingly many to many
Transformational social innovation:  seeks big impacts from small investments
Transformational social innovation:  mixture of the very old and new

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