Un mic manual de comunicare si promovare prin social media, oferit participantilor la training-ul Online PR Boot Camp.

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2. Cuprins
1. INTRODUCERE IN PR ONLINE .............................................................................. 4
Ce inseamna Online PR?........................................................................................................................ 4
Ce este un Social Media Specialist ....................................................................................................... 4
Lectura obligatorie pentru orice om de PR .......................................................................................... 5
2. CE ESTE SOCIAL MEDIA? ..................................................................................... 5
Cum folosesc romanii retelele sociale ................................................................................................... 5
Mass Media vs Social Media .................................................................................................................. 6
Cum sa promovam pe social media ...................................................................................................... 6
Cum pot afla mai multe despre Social Media ....................................................................................... 8
3. RETELE SOCIALE ................................................................................................... 8
Facebook (www.facebook.com) ............................................................................................................ 8
Facebook Pages .................................................................................................................................... 8
Facebook Groups .................................................................................................................................. 9
Facebook Causes .................................................................................................................................. 9
Facebook Events ................................................................................................................................. 10
Facebook Questions ............................................................................................................................ 10
Cand sa postezi pe Facebook: ............................................................................................................ 11
Twitter (www.twitter.com) .................................................................................................................... 11
Ce sunt hashtag-urile .......................................................................................................................... 12
Ce sunt ReTweet-urile ......................................................................................................................... 12
Ce sunt listele pe Twitter ..................................................................................................................... 12
20 de sfaturi pentru interactiunea pe Twitter: ...................................................................................... 12
Instrumente de masurare pentru Twitter: ............................................................................................ 12
Google Plus ................................................................................................................. 13
Circles .................................................................................................................................................. 14
Sparks.................................................................................................................................................. 14
Hangouts ............................................................................................................................................. 14
Huddle ................................................................................................................................................. 14
Foursquare (www.foursquare.com) .................................................................................................... 14
Quora (www.quora.com) ...................................................................................................................... 14
LinkedIn (www.linkedin.com)............................................................................................................... 14
Personalizati si promovati profilul personal ......................................................................................... 14
Cum se dezvolta reteaua de pe LinkedIn ............................................................................................ 15
10 sfaturi pentru profilul personal: ....................................................................................................... 15
10 sfaturi pentru profilul companiei: .................................................................................................... 15
Interactiune pe LinkedIn: ..................................................................................................................... 15
Photo Sharing ........................................................................................................................................ 16
Video Sharing ........................................................................................................................................ 16
4. BLOGGING ............................................................................................................ 16
Platforme de creare a blogurilor .......................................................................................................... 16
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3. Anatomia bloggerilor .............................................................................................................................17
Care este profilul bloggerilor din Romania .........................................................................................17
6 bloggeri evanghelisti ..........................................................................................................................17
Tipuri de bloggeri ..................................................................................................................................17
5. BLOGGER RELATIONS......................................................................................... 18
Cum folosesc companiile relatiile cu bloggerii ..................................................................................18
4 pasi in relatia cu bloggerii..................................................................................................................18
Cum ascultam? ....................................................................................................................................18
Cum interactionam? .............................................................................................................................19
Cum comunicam? ................................................................................................................................19
“Must have” in comunicare ...................................................................................................................20
Top Influencers ......................................................................................................................................21
6. ACTIVITATI SOCIAL MEDIA.................................................................................. 23
Branding personal .................................................................................................................................23
Monitorizarea online ..............................................................................................................................24
7 motive pentru care ajuta o companie ................................................................................................24
Sfaturi pentru o monitorizare online de succes ....................................................................................24
5 intrebari inainte de a incepe un Social Media Monitoring .................................................................24
Instrumente de monitorizare online ......................................................................................................25
Social Media Landing Pages ................................................................................................................25
Social Media Press Release..................................................................................................................26
Social Media Newsroom........................................................................................................................26
Social Media Policy ...............................................................................................................................26
Social Media Audit .................................................................................................................................27
Social Media Sponsorship ....................................................................................................................27
SOCIAL MEDIA DASHBOARDS ............................................................................................................28
Marketingul Viral ....................................................................................................................................28
Social Media Metrics .............................................................................................................................30
7. STRATEGII SOCIAL MEDIA .................................................................................. 31
SWOT in social media ...........................................................................................................................31
Strategia in social media .......................................................................................................................32
Social Media Strategy Framework Overview ......................................................................................32
8. GESTIONAREA CRIZELOR IN SOCIAL MEDIA ................................................... 33
5 idei in gestionarea crizelor ................................................................................................................33
Cum ne pregatim?................................................................................................................................33
Cum se gestioneaza o criza? ...............................................................................................................33
Monitorizare .........................................................................................................................................33
Dezvoltare ............................................................................................................................................34
Pregatire ...............................................................................................................................................34
Raspuns ...............................................................................................................................................34
Promovare ............................................................................................................................................34
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