1. About Addison Whitney
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2. Addison Whitney Background
Addison Whitney is global brand consultancy specializing in verbal
branding, visual branding, and brand strategy consulting. Founded in
1991, th
1991 the experts at Addi
t t Addison Whit
Whitney have over 17 years of
h f
experience creating and developing some of the world’s leading
brands. Our client-driven approach is proven and our process is
tailored to meet the unique needs of each project
project.
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3. Addison Whitney Capabilities
Brand Strategy Analysis & Development
Brand Architecture & Nomenclature Strategy Consulting
Brand Positioning & Key Messaging
Brand Assessment
B dA t
Verbal Branding
Creative Name & Tagline Development
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Global Legal Prescreening
Global Linguistic Evaluation
Global Name Validation Research
Visual Branding
Corporate & Product Logo Design
Visual Brand Hierarchy
Stationery & C ll
Si Collateral S
l Systems
Package Design
Global Brand Standards Programs
Website Design
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4. Select Brand Assignments
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5. Verbal Branding
Pfizer Kraft
PocketPaks® Cakesters®
Procter & Gamble Cadillac
UnderJams® Escalade®
Campbell's Microsoft
Soup at Hand® Outlook ®
Wachovia Motorola
way2save ® MOTOTRBO ®
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6. Visual Branding
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7. Corporate Identity
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8. Brand Strategy Development & Analysis
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9. To learn more about Addison Whitney
New York San Francisco Munich Charlotte Tokyo (coming soon)

10. Contact Us
To arrange a time to discuss your
upcoming b di initiatives contact:
i branding i iti ti tt
Evelyn Chapin
E l Ch i
Market Research Assistant
Addison Whitney
11006 Rushmore Drive Suite 350
Charlotte, NC 28277 USA
Tel. (704) 347-5700 ext. 75716
echapin@addisonwhitney.com
echapin@addisonwhitney com
www.addisonwhitney.com
www.brandsalsa.com
New York San Francisco Munich Charlotte Tokyo (coming soon)