1. The Power
of Cloud
Doug Clark
Cloud Leader
IBM United Kingdom and Ireland
8 October 2012
@cloudstuff
© 2012 IBM Corporation

2. For the first time, Leaders identify
technology as the most important
external force
External forces that will impact the organization
2004 2006 2008 2010 2012
71% Technology factors
People skills
69%
68% Market factors
Macro-economic factors
Regulatory concerns
Globalization
Socio-economic factors
Environmental issues
Geopolitical factors
IBM CEO Survey 2012
© 2012 IBM Corporation

3. © 2012 IBM Corporation

4. Barriers Security
Risk
Control
Flexibility
Capability
FUD
Service Levels
Legacy
Transition
Skills
Culture
4
© 2012 IBM Corporation

5. Wow Factors
Cost
Speed
Scalability
Simplicity
Collaboration
Performance
Customer Experience
Lower Emissions
5
© 2012 IBM Corporation

6. Three approaches to cloud ..
IBM Cloud Enablement Framework
OPTIMISE Disruptors
INNOVATE
Create
Innovators
Transform
Value Chain
Improve Optimizers
or
DISRUPT Enhance Extend
Customer Value Proposition
Invent
© 2012 IBM Corporation

7. Disruptors expect to outperform
innovators and optimisers
Anticipated over the next 3 years
Disrupters 68%
Innovators 57%
Optimizers 54%
Percentage of respondents expecting to
significantly or somewhat outperform peers
Q9bc1-4(1): Changes to Value Proposition to increase revenue in three years (N=67) q1- How would you describe your organization’s financial performance
compared with your peers? (over the next 3 years) (Percentage of responses) N= (next 3 years) : Optimizers: 193; Innovators: 335; Disruptors: 44
Source: (1) 2011 joint IBV/EIU Cloud-enabled Business Model Survey of 572 business & IT leaders
© 2012 IBM Corporation

8. Organisations using cloud for radical
business innovation will double
in three years 35%
4% New business
5% New industry
10% Redesign
industry
16%
2%
3%
3% Change
16% industry role
8%
Today 3 yrs
What is the Primary Focus of Your Organisation’s Cloud Adoption Strategy?
% of Respondents
Over one third (35%) of organizations surveyed plan to harness
cloud for radical business model innovation within three years
Source: 2011 IBM/EIU Cloud Survey Results, Q8 : What is the primary focus of your organization's cloud technology adoption strategy ? n (today) = 572; n (in 3 years) = 572
© 2012 IBM Corporation

9. High Performance
Computing ....as a Service
Innovative
Management of
Solvency
Requirements
We increasingly use cloud based solutions with
clients to address their most critical issues
Cloud based Learning Transforming a fishing industry
Management Systems © 2012 IBM Corporation

10. ‘Club cloud’ for Wimbledon Applying cloud to help
and other majors create a smarter city
Partnering for Innovation
Classroom In The Cloud Cloud Platform
for Consumer
Electronics
© 2012 IBM Corporation

11. IBM and cloud 80%
Fortune 500 utilising
$150m+ $100bn in IBM cloud capability
Announced IBM cloud commerce transactions a
investments in 2011/12 year through the IBM Cloud
4.5m
1m enterprise application users Daily client transactions
through public cloud
working on the IBM Cloud
200 19m 13bn
Security events
IBM researchers working on IBM Saas managed per day for
users
13 cloud security and privacy 4000+ clients
Cloud
Development $5bn of 4000 1m
Cloud engagements Managed virtual
Labs Cloud Acquisitions in 2011 machines
© 2012 IBM Corporation

12. The Power of Cloud..
“Debating Public v Private
misses the point
..think…
Optimise, Innovate or Disrupt”
Thank you Doug Clark @cloudstuff
Cloud Leader: IBM United Kingdom and Ireland
doug.clark@uk.ibm.com
© 2012 IBM Corporation