This document provides a summary of mobile, big data, and how to build an app. It discusses the past, present and future of mobile, including how apps have evolved from being primarily viewed on computers to now being seen as mobile services. It also covers big data concepts like the 3Vs and provides examples of how companies like Netflix, Walmart, Zara and Twitter use big data. Finally, it discusses factors to consider when building an app such as whether to develop for iOS or Android, whether to use native apps or web apps, and estimated development costs.
18. TaskRabbit
“We realigned the company to support our key
business opportunities, namely, mobile,
geographic expansion, business services,
and our market place operations.”
- Leah Busque, CEO, July 2013
19. Pandora
“The iPhone changed everything for us... It
changed way people think of Pandora, from a
computer service to a mobile service.”
- Tim Westergren, CEO, 2010
32. Location
- Large market but difficult to attack in scalable way
- Small businesses slow to adapt to technology
- Store Manager = Operations, Marketing, IT
33. “The playbook requires deep understanding of
the industry, access to all the key content and
its structure, a targeted and experienced
sales structure, and willingness to invest in a
market that may seem „niche‟ to the broader
service provider. You have to be willing to
get your hands dirty.” - Bill Gurley,
Benchmark
34. Major Challenges
- Requires in-person sales
- Local businesses have low profit margin
- Difficult to support
- Uncertainties for business owners
35. Addressing Challenges
- Chains provide much better ROI
- Get comfortable knocking on doors
- Automation
- Subscription-based service
- Take advantage of social networks
39. Internetification
- Smart Phones are always connected
- Any device can be connected
- Dumb device + Cloud Computing
- Big Data tools collect massive amount of data
43. What Is Big Data?
Mobile + Location + Social Media
(eg. Facebook, Twitter, Pinterest, Whatsapp, Line, WeChat)
= Massive data and information -> Big Data
47. Case #1- Netflix
How Netflix uses analytics to select movies, create content, and make
multimillion dollar decisions
48. Case #2 – Wal-Mart
Harvard business review - Tales of Beers and Diapers
49. Case #3 - Zara
How Big Data is driving social inspiration in fashion
50. Case #4 - Lady Gaga
Harvard business school MBA case study
51. Case #5 - Twitter
Derwent Capital Markets (UK Hedge Fund)
Twitter an emotional, high-tech investment-INSIDE
2012 total return 43.5% vs S&P 500 13.4%
2013 total return YTD 56.7% vs S&P 500 28.92%
52. Recent Case?
6 Days ago -> Apple acquired social-media analytics firm Topsy Labs Inc. for more
than $200 million
82. Developer Cost: $50 to $80 to $150 per hour
Designer Cost: $99 to $9999
Server: $0 to $1000s per month, but...
Apple: $99 per year
Grand Total: $10k to $1M
83. If it sounds a bit expensive...
- Students (BCIT ISSP)
- Need a Technical Lead who will act on your behalf
- Technical Co-founder (startup)
- Nothing in life is free...
