This document discusses measuring and increasing engagement on intranets using a three dimensional model of engagement comprising interest, interaction, and advocacy. It suggests ways to increase each dimension such as marketing the intranet's value to improve interest, developing a content strategy and promotions to boost interaction, and highlighting active users to strengthen advocacy. The document promotes downloading a free eBook and scheduling a clinic to analyze challenges and get an action plan for improving intranet engagement.

1. THE SCIENCE OF
INTRANET
ENGAGEMENT

2. ??????????????
INTRANET
ENGAGEMENT
HOW?
WHY?
WHAT?

3. IDEA...
Better collaboration
More productivity
Bye-bye silos
Greater innovation
Faster time-to-market
Endless sunshine
Killer

4. Meanwhile,backon
planet
earth...
The marketing department
appears to be blowing off
the intranet.
And the sun doesn’t always
shine.

5. hello...?Damn!It’sdarkinhere.

6. THE TECHNOLOGY MUST
SUCK!SUCKNESS
SUCKITUDE
SUCKCITY
SUPERSUCKAGE
SUCKWADS
Dude,
Your digits, like,
totally suck.
Are you feeling me?
Seriously,
I’m thinking you
byte man.

7. Oritispossiblewehavean
ENGAGE
MENT
ISSUE?

8. What if we could
MEASURE
ENGAGEMENT?

9. No, seriously. What if we had a
3DENGAGEMENT
FORMULA?

10. INTERACTION
ADVOCACY
The3dimensionsof
engagement
INTEREST

11. INTEREST
The first dimension:

12. Howtogetusersto
GET&STAYONBOARD.
Measure interest
Number of users
How often they visit

13. UNINTERESTED.
Don’t know about the intranet
There’s nothing in it for them
There’s nothing new there
Whyusersmightbe

14. INTEREST.
1. Market the intranet and
make it more visible
2. Highlight its value
3. Keep users updated
3waystoincrease

15. INTERACTION
The second dimension:

16. INTERACTION.
Convertinterestinto
Measure the passive majority
Time spent
Pages visited
Most people will be passive visitors.

17. Stimulatethe
ACTIVEMINORITY.
Get 20:20 visibility
into interaction
Likes, comments,
new posts and ratings
Going up or down?

18. INTERACTION.
4waystoincrease
1. Develop a content strategy
and activation calendar
2. Run promotions
3. Respond to contributors
4. Conduct user testing

19. ADVOCACY
The third dimension:

20. Makeyourpeople
ADVOCATESAssess advocacy
How people engage others
Create a scoring system

21. ADVOCACY.
3sourcesforgreater
1. Apply all the steps suggested to this point
2. Increase the WOW factor of your UX and content
3. Highlight active users and advocates

22. INTERACTION
ADVOCACY
Understandthe
3dimensionsof
INTEREST
engagement:
Learnmorenow...

23. FREEEBOOK.
Expand the value of yourintranet.
<<< Downloadthisthing.

24. >>>>>>>>>>>>>>>>TAKETHENEXTSTEPWITHA
3DENGAGEMENT
CLINIC.
Discover your challenges
and get an
action plan.
CLICK HERE >

25. DEALING
WITHHERE?
Whoareyou
Some of the world’s top brands
rely on SmallWorlders to develop
technologies to create a more
collaborative, productive and fun
workplace.
Weputpeoplefirst,technologysecond.
Visitwww.smallworlders.com
Get the complete picture...
DownloadthefreeeBook >>>

26. hey...Wasn’tthatenlightening?
kevin@smallworlders.com