This is the presentation given to the media on Redbeacon's new Friendly Advice feature that allows users to invite their Facebook friends to give advice on which service professional to choose for their job. It also announces Redbeacon's strategic partnership with BigTent, a leading provider of parents clubs websites.
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Redbeacon Launch Announcement - March 2010
1. Redbeacon Launch Event March 10, 2010 Connecting consumers with the best service providers to meet their needs
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3. A Brief History of Redbeacon 03/15/10 | Nov 08 Sep 09 Oct 09 Dec 09 Mar 10 Redbeacon Founded Enabled service requests in SF 1,000 service providers enrolled Enabled service requests throughout Bay Area Redbeacon Social Launch First Partner Integration Product development Milestone Phase Launch Register service providers Learn and iterate Scale
4. How Redbeacon Works Service providers Customers 1 Customer submits a job request Selected service providers are invited to quote 3 Customer reviews quotes and selects a service provider 4 The job is scheduled 5 Matching engine finds best service providers 2 March 15, 2010 |
23. Why We Think This Will Work 03/15/10 | Full study at http://www.slideshare.net/razorfishmarketing/fluent-the-razorfish-social-influence-marketing-report Fluent: The Razorfish Social Influence Marketing Report
24. Why We Think This Will Work What people ask and answer in their online social networks Full study at http://people.csail.mit.edu/teevan/work/publications/papers/chi10-social.pdf What Do People Ask Their Social Networks, and Why? A Survey Study of Status Message Q&A Behavior (Survey of 624 people) “ People often turn to their friends, families, and colleagues when they have questions ”
32. The BigTent Experience on Redbeacon March 15, 2010 | Cobranded Request Services Page Service Provider Endorsements Page
33. BigTent Experience on Redbeacon March 15, 2010 | We then show the number of endorsements given by members of their group
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Notas do Editor
Meredith Ringel Morris, Jaime Teevan: Microsoft Research Katrina Panovich: Massachusetts Institute of Technology
The online home for trusted community groups, including 100+ in the Bay Area. BigTent is the leading host of online Mother’s Groups Allows RedBeacon to reach critical Moms demographic while offering a valuable service to BigTent members
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