Teigland Minälv May 2011
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Presentation on virtual worlds made to Minälv Marketing Association in Trollhättan, Sweden on May 6, 2011.
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Teigland Minälv May 2011
- 1. Stepping into the Internet: Exploring a new world of value-creation------May 2011 RobinTeigland Karinda Rhode in SL Stockholm School of Economics www.knowledgenetworking.org www.slideshare.net/eteigland
- 2. History tends to repeat itself….Innovation, financial crisis, industrial revolution, … Microelectronics Internal combustion engine Steam engine Third industrial revolution? Late 18th C Late 19th C Late 20th C Schön 2008
- 3. Here comes the “Immersive Internet” O’Driscoll 2009
- 4. Drivers of change Increased Interactivity DiGangi 2010
- 6. Shared space/interactivity with others
- 7. In some cases, ability to manipulate/create content
- 9. 7
- 10. How many usually think of virtual worlds…
- 12. Creating and successfully executing strategies under pressure
- 13. Managing cross-cultural conflict without face-to-face communicationBuilding skills in virtual environments
- 14. > 560 mln VW users under age 15 http://www.slideshare.net/nicmitham/kzero-radar-q1-2011?from=ss_embed
- 15. …..we’re all on Facebook 24/7. But if I ask my 10 year old cousin, who is addicted to Stardoll, she does not see why I like Facebook so much since I can only read what other people send me. For her it is just natural for all of her friends to be moving around the Stardoll website. - Masters Student at Stockholm School of Economics
- 18. US $222,000 raised at American Cancer Society Relay in Second Life
- 19. Swedish government granted bank license to Mind Bank in 2009http://www.flickr.com/photos/rodenberger/5085364909/in/pool-popartlab/#/photos/rodenberger/5085364909/in/pool-1240578@N23/
- 21. Pay through PayPal and have delivered to any virtual world http://www.totalavatarshop.com
- 23. Entropia Universe with GDP >US$ 440 mlnhttp://blogs.forbes.com/oliverchiang/2010/11/13/meet-the-man-who-just-made-a-cool-half-million-from-the-sale-of-virtual-property/
- 24. HP rolls out virtual banking with Avaya’s Web.alive http://www.hypergridbusiness.com/2011/04/hp-rolls-out-virtual-banking-with-avayas-web-alive/
- 25. Merck’s Global R&D NVWN Monthly Project Meeting Welch et al 2010 http://freshtakes.typepad.com/sl_communicators/2006/09/ibms_second_lif.html Virtual collaboration ProViWo: Professional Collaboration and Productivity in Virtual Worlds, http://vmwork.net/proviwo/
- 26. Increasing pace of VW/3Di development! For smart phones and tablet PCs "Create Once, Experience Everywhere” Expanding uses VWs on stick Seamlessness between VWs Browser-based VWs/hyperlinked 3D http://www.hypergridbusiness.com/2009/05/hypergrid-101-why-its-good-for-business/ http://mediagrid.org/groups/technology/OFF.TWG/
- 27. Open source VW platforms
- 28. Virtual Worlds on Demand www.kitely.com
- 29. Easy to…. Set up your own virtual world with own web presence (each world has World Page with own URL and sharing buttons Manage who can access each world via Facebook integration (LinkedIn, Twitter, and other login options are coming)and track this Run multiple worlds so can host hundreds of simultaneous events while still paying just $0.20 per user per hour Finance since charged by minute so actual visitor costs for partial hours are lower http://getsatisfaction.com/kitely/topics/how_to_change_default_viwer_on_a_mac#reply_5484936
- 31. Moving into the Experience Economy Pine Jr. & Gilmore 1998, 1999; DiGangi 2010
- 32. The rise of social shopping http://www.interactivecity.com/
- 33. 3D interactive marketing State of flow -> greater purchase intent and positive brand attitudes Hooker 2010
- 34. “ Armed with new connective tools, consumers want to interact and co-create value... Prahalad and Ramaswamy, 2003 „ Slide from Kohler 2011
- 35. Interacting with customers in the development process http://www.youtube.com/watch?v=2kMNWBU1Yb8 Helms, Giovacchini, Teigland, Kohler, JVWR 2010
- 36. Exploring VW affordances Avatar design Immersion Simulation Archiving Multi-modal communication Co-creation Nonaka & Toyama 2003, Teigland et al 2010
- 37. Interested in joining a workshop? Please register at tiny.cc/t4c or email me at tkohler@hpu.edu 30 Kohler, Teigland, Giovacchini 2010
- 40. Freedom to experiment „ “ They could use their virtual-world sensibility to design products with real-world potential.. (Hemp, 2006) Slide from Kohler 2011
- 41. As soon as the Facebook generation wakes up and embraces virtual reality, we are going to see a giant wave of virtual world millionaires. -Jon “Neverdie” Jacobs
- 43. 58 % No, absolutely not
- 44. 25 % I have to learn morePredictions by Social Times Pro, May 2011 Facebook Credits will likely have nearly 25 million users in next 12 mos. By 2016 Facebook Credits will probably have 100 million users Group 8b , Course 2304, Media Management 2011
- 45. From the mobility of goods to the mobility of financial capital to … ...the “mobility” of labor? Teigland, JVWR, 2010
- 47. “We ain’t seen nothin’ yet!” Karinda Rhode aka Robin Teigland robin.teigland@hhs.se www.knowledgenetworking.org www.slideshare.net/eteigland www.nordicworlds.net RobinTeigland Photo: Lindholm, Metro Photo: Nordenskiöld Photo: Lindqvist
Notas do Editor
- I always like to put things into perspective. I think that what is interesting and relevant here is that several economic historians had actually predicted the crisis that we are experiencing now. I don’t have time to go into all the details, but what we are seeing is a pattern repeating itself. As in the late 18th and 19th Centuries there was a technological innovation that led to a period first of transformation as the innovation began to be diffused, then a period of rationalization leading to an imbalance, and then to a financial crisis coming around 40 years after the innovation. However, in the past, these financial crises have then led to periods of great economic development – industrial revolutions, in which industry profitability has been restored through a redistribution of the value-added between capital and labor. But more importantly, these crises filtered out those organizations that could not adapt and change to stay competitive in the new industrial environment. And one of the most important things that is of interest for today’s discussion is that in one of the factors facilitating these new phases of economic growth following the crisis has been that a generation of people that had never experienced life without the innovation starts to enter the workforce – thus they are not restricted by old ways of thinking.experiencing now some economic historians claim to be due to the innovation of the microprocessor and microelectronics in the 1970s. Similar to what we experienced with the innovation of the steam engine in the late 18th C and the internal combustion engine and electric motor in the late 19th C, there was a subsequent crisis about due to various forces converging. We saw that as these basic innovations were diffused, people stopped investing in the existing industrial structure and instead focused on investing in a new generation of competitive machinery, which then led to an industrial revolution in both cases as the innovations became embedded in society. At the same time, the crisis served to release the negative pressure that had been built up as well as to restore industry profitability through the redistribution of value-added between capital and labor. Other notesNotes from article - Schön, L, Economic Crises and Restructuring in HistoryA crisis is connected with changes in the long term or structural conditions built up during a rather long period of time and effects behavior for a long time to comeTransformation – changes in industrial structure – resources are reallocated between industries and diffusion of basic innovations with industry that provides new bases for such reallocationRationalization – concentration of resources to most productive units within the branches and measures to increase efficiency in different lines of productionShifts between transformation and rationalization have occurred with considerable regularity in structural cycle of 40 years – 25 years on transformation, and 15 years on rationalization. Crises been part of this cycle as wellInternational crisis in 1840s – How go from crisis to expansion quickly – went quite rapidly in 1930s for Sweden – but Sweden in opposite corner in 1970s1850s – upswing of industrial and infrastructural investments was linked to breakthrough of mechanized factories in Sweden, modernization of steel processes and construction of railways1930s and more marked after WWII late 1940s - expansion of electrification and diffusion of automobiles, processing of electrosteel to small motors in handicraft and household – combination with motorcar – new styles in living and consumptionWaves of investments around development of an infrastructure from basic innovation of preceding cycle mid 1970s – microprocessor – knowledge and information in production of goods and servicesIt is not the basic innovation itself – but the diffusion of the innovation that counts!When invented, then expensive to implement, have a narrow range of application – Following generalization – A structural crisis (that has been preceded by an early development of basic innovations) has put an end to old directions of investments mainly in rationalization of existing industrial structure and given rise to investments in ne and devt of new tech that after one decade (the length of the classical Juglar cycle of machinery investments) has created a new generation of economically competitive machineryReallocation of labor occurs approx 15-30 years after the structural crisisDevelopment of markets – distribution of value added between capital and labour is one mirror of these changesDiffusion of innovations leads to expansion of markets and arrival of new competitors – Structural crises – release negative pressure and restored profitability in industry – get rid of those who not competitive
- http://www.youtube.com/watch?v=0CijdlYOSPcWhile many definitions of VWs, these are the characteristics that I find relevant to the study of virtual entrepreneurship. Persistent, computer-simulated, immersive environments ranging from 2D "cartoon" imagery to more immersive 3D environmentworld exists regardless of whether users logged inUsers can manipulate and/or alter existing content or even create customized content Shared space or co-presencenumerous users, or ‘avatars’, simultaneously participate, interact, and share experiences through gestures, text chat, and voiceSocialization/community formation of in-world social groups such as teams, guilds, clubs, cliques, housemates, neighborhoods, etc the world allowed and encouraged
- http://www.readwriteweb.com/archives/number_of_virtual_world_users_breaks_the_1_billion.phpWhat are the 5 phases of a Hype Cycle?1. "Technology Trigger"The first phase of a Hype Cycle is the "technology trigger" or breakthrough, product launch or other event that generates significant press and interest. 2. "Peak of Inflated Expectations"In the next phase, a frenzy of publicity typically generates over-enthusiasm and unrealistic expectations. There may be some successful applications of a technology, but there are typically more failures. 3. "Trough of Disillusionment"Technologies enter the "trough of disillusionment" because they fail to meet expectations and quickly become unfashionable. Consequently, the press usually abandons the topic and the technology. 4. "Slope of Enlightenment"Although the press may have stopped covering the technology, some businesses continue through the "slope of enlightenment" and experiment to understand the benefits and practical application of the technology. 5. "Plateau of Productivity"A technology reaches the "plateau of productivity" as the benefits of it become widely demonstrated and accepted. The technology becomes increasingly stable and evolves in second and third generations. The final height of the plateau varies according to whether the technology is broadly applicable or benefits only a niche market.Virtual worlds have reached a stage where new users continue to build, even though the media has moved on to fan the fires of Facebook and Twitter, says Douglas Thompson, CEO of Remedy Communications, a Toronto marketing firm. Second Life says the time spent on the site by users increased 21 percent in 2009. Most paying customers on Second Life are purely social, but it still boasts 1,400 business-related organizations as users. Thompson says traffic on Metanomics, his company’s Second Life video presence, has picked up in the past year, with 50 percent of new users coming from small or medium-size companies. “People no longer ask what an avatar is,” says Thompson. “We can thank Jim Cameron for that.”Read more: Entrepreneurs Doing Business by Avatar - Personal Finance - Employment - SmartMoney.comhttp://www.smartmoney.com/Personal-Finance/Employment/Entrepreneurs-Doing-Business-by-Avatar/#ixzz0pp1H6D7N
- https://picasaweb.google.com/lh/photo/cGAPUCiKe6LI6l5fM4rFqAComputer-generated, persistent spaceThree-dimensional, immersiveenvironmentExperienced by many people at once/interactivity
- https://picasaweb.google.com/lh/photo/cGAPUCiKe6LI6l5fM4rFqAComputer-generated, persistent spaceThree-dimensional, immersiveenvironmentExperienced by many people at once/interactivity
- As modeling and simulation technology improves, more and more real world items will be successfully designed in collaborative spaces that can be leveraged both by corporations and ad hoc groups. -Cory Ondrejka
- RT: traditional leadership further challenged as we move to a world of web 3.0 or the immersive internet…http://www.youtube.com/watch?v=-ahqjBeknT0
- brings personalized, human interaction to the self-service channel. Bank staff and customers connect in real time, presenting an engaging virtual experience. Collaborative voice-video sessions can be used to walk customers through complex requests. Such interactivity appeals to today’s “always on” customer, while helping banks address staffing issues and the need for greater efficiencies in a world beyond phone-based customer service. With an integrated strategy, banks can maximize email, video, text and even social media channels.
- http://www.hypergridbusiness.com/2009/05/hypergrid-101-why-its-good-for-business/http://mediagrid.org/groups/technology/OFF.TWG/http://www.youtube.com/watch?v=0ZReLlmr-8k&tracker=False&hd=1Companies still active in sl - http://danielvoyagerblog.wordpress.com/2011/03/24/active-rl-companies-that-have-a-presence-in-sl-2011/Air FranceABCAmazon AMDAmerican Cancer SocietyCNNCisco SystemsDellIBMKelly ServicesNokiaManpowerPhilipsPress DispensarySiemens Innovation Connection
- Thanks very much to IlanTochner, Co-founder and CEO of Kitely, for helping me quickly solve my technical problems and providing me with good feedback on my questions!!
- As modeling and simulation technology improves, more and more real world items will be successfully designed in collaborative spaces that can be leveraged both by corporations and ad hoc groups. -Cory Ondrejka
- http://journals.tdl.org/jvwr/article/view/866