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Teigland GfK Sep2010

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My presentation from GfK in September 2010 in Stockholm in Malmö.

Publicada em: Negócios
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Teigland GfK Sep2010

  1. 1. <ul><li>The third industrial revolution? </li></ul><ul><li>Leveraging social media and the immersive internet for new value creation activities </li></ul><ul><li>Dr. Robin Teigland, aka </li></ul><ul><li>Karinda Rhode in SL </li></ul><ul><li>Associate Professor </li></ul><ul><li>Stockholm School of Economics </li></ul><ul><li>www.knowledgenetworking.org </li></ul><ul><li>www.slideshare.net/eteigland </li></ul>Photo: Lundholm, Metro September 2010 ww.sse.edu
  2. 2. &quot;...when the rate of change outside an organization is greater than the change inside, the end is near....&quot; Jack Welch…
  3. 3. <ul><li>Did You Know: Shift Happens </li></ul><ul><li>http://www.youtube.com/watch?v=cL9Wu2kWwSY </li></ul><ul><li>How are these trends impacting you and your organization? </li></ul>
  4. 4. Human capacity cannot keep up… Growth Time Information and knowledge Human absorptive capacity Adapted from Cohen & Levinthal 1989
  5. 5. <ul><li>” No one knows everything, </li></ul><ul><li>everyone knows something, </li></ul><ul><li>all knowledge resides in humanity.” </li></ul>networks Adapted from Lévy 1997
  6. 6. 6 degrees of separation <ul><li>Everybody is connected to everybody else by no more than six degrees of separation. </li></ul><ul><li>“ Small World Phenomenon” </li></ul><ul><li>by sociologist Stanley Milgram, 1967 </li></ul>
  7. 7. Leveraging external resources to find solutions and solve unsolved problems From problem solvers to solution finders
  8. 8. The wisdom of the crowd Closed Expensive Complex Accurate Open Inexpensive Simple Close enough Hinton 2007 Accurate
  9. 9. History tends to repeat itself…. Innovation, financial crisis, industrial revolution, … Steam engine Internal combustion engine Microelectronics Late 18 th C Late 19 th C Late 20 th C Schön 2008 Third industrial revolution?
  10. 10. A new workforce is appearing… Prensky 2001, Beck and Wade 2004, Mahaley 2008 “ Digital Immigrants” “ Digital Natives” Company loyalty Work ≠ Personal Learning=Behind the desk Professional loyalty Work = Personal Learning=Fun and games
  11. 11. ..using social media to learn, solve problems, and develop new ideas Adapted from FredCavazza.net
  12. 12. Building skills in virtual environments <ul><li>My CV </li></ul><ul><li>Leading a virtual team of 30 individuals from across the globe </li></ul><ul><li>Creating and successfully executing strategies under pressure </li></ul><ul><li>Managing cross-cultural conflict without face-to-face communication </li></ul>Teigland 2010
  13. 13. Increasing pressure on “traditional” organizations Formal organization/ Hierarchy Teigland et al. 2005 Social organization / Heterarchy
  14. 14. Organizations span the full range of use but…. Teigland 2010 Organizational use Employee use No use Ban use One-way “broadcasting” Allow use Encourage use Two-way conversations ..the majority are here
  15. 15. Positive return on social media for INC 500 companies Barnes & Mattsson 2009 No Yes 88% 12% If you use social media, has it been successful (hits, comments, leads, sales)?
  16. 16. Using social media to strengthen relationships <ul><li>#1 Applications Lifecycle Management (ALM) & business mashup </li></ul><ul><li>96 of Fortune 100 as customers </li></ul><ul><li>800 employees in 18 countries across globe </li></ul><ul><li>Facebook Fridays: One hour every Friday on Facebook to find fun and connect with co-workers, customers, family, and friends </li></ul><ul><li>Average employee age: 46 </li></ul><ul><li>29 year old Silicon Valley company </li></ul><ul><li>>90% of employees on FB </li></ul>
  17. 17. Some things do not change Innovation Exchange Exchange Trust Trust Relationships Relationships Interaction
  18. 18. Where are the sources of sustainable competitive advantage? #1 Innovation Networks of relationships Brand & Reputation FIRM Teigland 2010
  19. 19. eZ 230+ Partners 30,000+ Community members 5,000+ Customers in 130 countries <ul><li>#1 open source content management software </li></ul><ul><li>Customers include UN, Vogue, Hitachi, 3M, MIT </li></ul><ul><li>75 employees in 9 countries (US, Europe & Asia) </li></ul>
  20. 20. eZ Philosophy Connecting people who share a passion for something they do so that they can collaborate, share ideas, learn, and create knowledge
  21. 21. eZ provides platforms for interaction throughout its ecosystem
  22. 22. Using twitter as a leadership tool
  23. 23. http://slideshare.net/missrogue &quot;E-connection is processed in the brain like an in-person connection.&quot;
  24. 24. Here comes the Immersive Internet O’Driscoll 2009
  25. 25. “ Clearly if social activity migrates to synthetic worlds, economic activity will go there as well.” Castranova http://www.youtube.com/watch?v=-ahqjBeknT0 <ul><li>USD 3 bln in virtual goods sales in 2009, to grow to USD 12 bln in 2012 </li></ul><ul><li>Swedish government granted b ank license to Mind Bank in 2009 </li></ul><ul><li>USD 330,000 for virtual space station in 2010 </li></ul>
  26. 26. Innovation workshops bring together users from across the globe Giovacchini et al. 2009 Integrating the users in the development process
  27. 27. Avapreneurs and Born Virtuals Teigland 2010
  28. 28. Which professions and industries will not be revolutionized?
  29. 29. From the mobility of goods to the mobility of financial capital to … ...the “mobility” of labor? Teigland 2010
  30. 30. What should you think about? <ul><li>How to open up your organization? </li></ul><ul><li>How to leverage the power of networks to create value inside and outside the boundaries of the firm? </li></ul><ul><li>How to create a sustainable ecosystem? </li></ul>
  31. 31. Interested in learning more about Virtual Worlds?
  32. 32. Thanks and see you in world! Karinda Rhode aka Robin Teigland [email_address] www.knowledgenetworking.org www.slideshare.net/eteigland Photo: Lindholm, Metro I f you love knowledge, set it free …

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