3. Uber
• Launched June 2010
• >330 cities in 60 countries
• Limited physical assets
• USD 60 bln valuation
(Ericsson – USD 25 bln)
Exponential growth by “doing more with less”
4. A system that activates the untapped
value of all kinds of assets through models
and marketplaces that enable greater
efficiency and access.
- Botsman
The Sharing Economy
Harvard Business Review, 2014
The Sharing Economy: Embracing Change with Caution
http://www.slideshare.net/eteigland/sharing-economy-webb
5. “Sharing” is big business…
http://www.web-strategist.com/blog/2015/06/04/the-collaborative-sharing-economy-has-created-17-billion-dollar-companies-and-
10-unicorns/
USD 26 bln today -> USD 335 in 2025
8. Spawning a new form of capitalism -
Modern day sweatshops?
Digital Robber Barons?
“Monopoly” platform “Monopoly” platform
“Perfect
competition”
“Perfect
competition”
10. What is crowdfunding?
Accumulation of small investments in individual
projects by large number of individuals (the
“crowd”) via or with help of Internet and social
networks (De Buysere et al., 2012)
Picture: FundedByMe
11. Local Stockholm success story
Money raised:
SEK 36,502
Number of
investors: 186
Date funded:
September 2011
Sector: Food
24. Enablers of a “true” Collaborative Economy?
Blockchains and
smart contracts
Cryptocurrencies
Sharing/
Collaborative
Economy
IoT/sensors
P2P/M2M
micropayments
Big data
25. The challenge of ensuring trust
Leap of faith when
meeting strangers ->
Increased trust in
society?
Innovation is forward
looking while
regulations are
backward looking.
http://www.weforum.org/sessions/summary/rise-demand-economy
28. Four scenarios for 2020
High Tech
Adoption
Global
Recession
Global
Growth
Internet of Space
• Differentiated SE platforms
•Attraction of talent
•Test market
•Focus on privacy and integrity
•Transitioning industries
Freelance Economy
• Differentiated SE platforms
• High tech skills “exported”
• Expansive crowdfunding
• Neo-sharing
• “De-urbanization”
Business as Usual
•Limited SE platforms
•Neo-sharers
•Steady growth in freelancing
•Crowdfunding
Shadow Economy
•TaskRunner society
•Vast urbanization
•Monopoly SE platforms
•Barter economy
Low Tech
Adoption