PREMIUM PRODUCTS OF FACEBOOK ADVERTISING WITH ETARGET

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VISIBLE ADVERTISING I
FACEBOOK ADVERTISING
PREMIUM PRODUCTS OF FACEBOOK ADVERTISING WITH ETARGET

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FORMATS
USE OUR OUR EXCLUSIVE FB AD FORMATS FOR YOUR FACEBOOK CAMPAIGNS
FB ADS
PROVIDED BY ETARGET
LOGOUT
EXPERIENCE
SPONSORED ADS
AND STORIES
SPONSORED
SEARCH RESULT
MOBILE APP
INSTALL ADS

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LOGOUT EXPERIENCE
DISPLAYED WHEN A USER LOGS OUT OF FACEBOOK
1. CATCH USER WHEN LEAVING FACEBOOK
• FULL USE OF BRANDED COVER PHOTO
• DISPLAY LOGO, PAGE POST OR LINK TO LATEST POST
• TARGET MEN / WOMEN WITH 5 DIFFERENT CREATIVES
TYPE OF PAGE POSTS
• REGULAR POST - DISPLAY POST PUBLISHED RECENTLY
ON YOUR FB PAGE
• DARK POST - DISPLAYANY POST, NOT VISIBLE ON YOUR FB PAGE
• SCHEDULED POST - DISPLAY POST, WHICH WILL BE VISIBLE
ON YOUR FB PAGE FOLLOWING SCHEDULED TIMEAND DAY

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LOGOUT EXPERIENCE
BRING WOW EFECT USING LOGOUT EXPERIENCE VIDEO
2. LOGOUT EXPERIENCE VIDEO
• DISTRIBUTEAVIDEO POST FROM YOUR PAGE
• USE PHOTO, LOGOAND PAGE POST
• PLAY VIDEO BY CLICKING COVER PAGE PHOTO OR PAGE POST MESSAGE
• TARGET MEN / WOMEN WITH 5 DIFFERENT CREATIVES
TYPES OF PAGE POSTS
• REGULAR POST - DISPLAY POST PUBLISHED RECENTLY ON YOUR FB PAGE
• DARK POST - DISPLAYANY POST, NOT VISIBLE ON YOUR FB PAGE
• SCHEDULED POST - DISPLAY POST, WHICH WILL BE VISIBLE
ON YOUR FB PAGE FOLLOWING SCHEDULED TIMEAND DAY
VIDEO MUST BE HOSTED ON FACEBOOK.
BOTH, YOUR PAGEAND PAGE POST VIDEO MUST BE PUBLIC

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LOGOUT EXPERIENCE
CASE STUDY 02
GOALS
1. LAUNCH ITS NEW „ONAND ON“ TARIFF O2
2. CREATE MASSAWARENESS OF THE SERVICE VIAVIDEO PLAYS
3. GENERATE REACH INADDITION TO ITS TV CAMPAIGNS
RESULTS
13,6 MIL
USER REACHED
901 536
FREE IMPRESIONS
EARNED
2x
INCREASED
TALKINGABOUT THIS
217 679
VIDEO VIEWS/DAY
286 182
PEOPLE ENGAGED

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LOGOUT EXPERIENCE
CASE STUDY TATRA BANKA
GOALS
1. PROMOTE REGISTRATIONS OF STUDENT BANKACCOUNTS
2. CREATEAWARENESS OF NEW STUDENT PRODUCT
3. GENERATE MASSIVE INTERNET REACH INAS SHORT TIMEAS POSSIBLE
RESULTS (CLICKS)
3 409
ON THE COMMENT
AND LIKE BOX
136
ON THE MESSAGE
POST
27 392
ON COVER PHOTO
ORATTACHMENT
676
ON PROFILE PICTURE
AND PAGE NAME

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ADS
TELL YOUR POTENTIAL CUSTOMERS ABOUT YOUR BUSINESS
ADS ARE PAID ADVERTISING COMING FROM BUSINESSES
ADS TYPES
PAGE POST TEXT, PAGE POST PHOTO, PAGE POST VIDEO,
PAGE POST LINK, QUESTION, OFFER, EVENT, PAGE LIKE...
PLACEMENT
• HOMEPAGE
• NEWS FEED,
• ALL FACEBOOK LOGOUT PAGE
• SEARCH BAR

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SPONSORED STORIES
LET FANS OF YOUR BRAND SPREAD THE WORD ABOUT YOU
SPONSORED STORIESARE MESSAGES COMING FROM
FRIENDSABOUT THEM ENGAGING WITHABUSINESS.
SPONSORED STORIES TYPES
PAGE LIKE, PAGE POST LIKE, PAGE POST COMMENT,
PAGE POST SHARE, QUESTION SPONSORED STORY...
PLACEMENT
• HOMEPAGE
• NEWS FEED,
• ALL FACEBOOK LOGOUT PAGE
• SEARCH BAR

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SPONSORED RESULT
EVERYDAY, MANY PEOPLE USE SEARCH TO FIND PEOPLE, PLACES AND THINGS
BEST USE CASES
• DRIVEAPP INSTALLSAND DISCOVERY OF YOUR PAGE
• CUSTOMIZE MESSAGEAND LANDING TAB IN SEARCH
TECHNICAL REQUIREMENTS
• TEXT - 70 CHARACTERS, REMAINDER TRUNCATED
ADS MAY NOT INCLUDE CONTENT THAT INFRINGES
UPON OR VIOLATES THE RIGHTS OFANY THIRD PARTY
• IMAGE - 75X75 px THUMBNAIL

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MOBILE APP ADS
FACEBOOK MOBILE APP IS BEING USED BY MORE AND MORE PEOPLE,
LET THEM INSTALL YOUR APP TOO
BEST USE CASES
• ACQUISITIONAND CONVERSION FOR PROSPECTIVE
CUSTOMERS
• DRIVINGAND MEASURING (CPI)APP INSTALLS
TECHNICAL REQUIREMENTS
• TEXT - 130 CHARACTER LIMIT
• IMAGE - TAKEN DIRECTLY FROMAPP CENTER.
RESIZED TO 600X113 FOR MOBILE RETINA

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CONTACT
SHOULD YOU BE INTERESTED IN OUR PRODUCTS, FEEL FREE TO CONTACT US
MATEJ KOLAROVSKÝ
HEAD OF BUSINESS DEVELOPMENT
matej.kolarovsky@etarget.eu
VISIBLE ADVERTISING I