Presentation of ETARGET RTB Banner advertising system. Introduction to RTB ecosystem, targeting, pricing, benefit features, and buzzwords to explain.

1. BANNER ADVERTISING
CONNECTING NUMEROUS AD NETWORKS
VISIBLE ADVERTISING I

2. Online advertising is an integral part of today’s
media-mix in terms of successful ad campaigns.
Online advertising has huge potential in flexibility of
media budget use, although marketers can face
certain challenges with the planning and ordering of
campaigns, and their consistent implementation and
management. Clients have sufficient experience
after the boom of online advertising, so they put
pressure on the importance of brands achieving
goals and results. The online advertising ecosystem
has many tools and channels to use, especially for
banner advertising.
GDN, Premium publishers, Facebook and many
others are here for us. They are great for results, but
they also lead to too much time being spent
managing channels and too little with optimization
and goal achievement. ETARGET RTB (Real Time
Bidding) brings media agencies and direct
advertisers a tool that simplifies the process and
makes advertising transparent. All campaigns are in
one web interface, precise user targeting, and
campaign launch in a few minutes, and full control of
the budget. ETARGET is a tool for the effective and
well-performing management of banner campaigns
in real time.
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3. ETARGET RTB gives everyone flexibility. You can run small, effective great ROI-based campaigns, or go for brand
building campaigns that reach millions of impressions. This, thanks to real-time budget management, precise targeting
and huge reach.
ETARGET RTB Offers:
RTB - REAL TIME BIDDING - Banner impression
purchase and pricing based on auction and targeting in real time means the lowest price available at a
given moment.
PROGRAMMATIC BUYING - Automatic banner
advertising purchase based on CPA or CPC goals.
Tool for smart, effective and precise budget usage.
SSP NETWORK PURCHASE - SSP networks allow
you to run and target users from your country on any
international website.
CAMPAIGN MANAGEMENT - Simple and intuitive
campaign management across all ad networks from
a single interface.
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4. 1
40+
Intuitive interface ETARGET RTB gives you full
control over your campaigns.
Targeting categories, such as geotargeting,
soc-demo, vertical targeting, frequency capping, etc.
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100 000+
Levels of brand protection to avoid inappropriate
website banner impressions.
Partner websites to run campaigns that reach your
needs.
10+
7 000 000 000+
Ad networks for your banners including GDN,
Rubicon, etc.
impressions give unlimited opportunities for
campaign management.
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5. External database
with user
EXTERNAL
DATA
information
M
E
ADVERTISER
ETARGET
RTB
D
AD
NETWORKS
I
A
ETARGET RTB distributes
Advertiser setup campaign
via intuitive interface
campaign to selected SSP
networks and suitable media
based on campaign setup.
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6. ETARGET RTB has a wide portfolio of user targeting, taking into account previous user behavior and activity,
media type, region, context of user’s media entry, and many other factors. Campaign targeting categories:
Users (retargeting)
Networks
Region
Soc-demo (3rd party data)
Media - websites
Brand protection
Empiric targeting based on CPA, CPC
algorithm
26 basic content categories
1896 subcategories
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7. Price = CPT (Cost per thousand)
Total budget and CPT is fully adjustable via web
interface in real time.
ETARGET RTB gives complete flexibility in pricing
and campaign budgeting. CPT setup (cost per
thousand) means that the budget is fully under the
advertiser’s control.
The interface provides comprehensive information
of achieved final CPT or CPA. Statistics and analysis
can supply an advertiser with complete information
about win impressions based on auction on a daily
basis. An advertiser can therefore immediately react
and adjust campaigns to meet defined goals.
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8. Why buy banner ads via RTB interface?
•
ETARGET manages impression purchase in ad networks such as GDN only when it is the most effective placement
- based on budget and target setup.
•
ETARGET provides real time comparison of target and price, and places banner in network where goals are most
likely to meet advertiser’s setup.
•
ETARGET purchases banner placements based on CPA and CPC targets across all ad networks.
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9. • Intuitive interface
• Immediate reach
• CPC, CPA optimization
• All-in-one approach
• Category targeting
• Flexible budgeting
• Simple campaign
management and launch
• Capping
• Precise user targeting
• Brand protection
• Detailed statistics and
analytics
• No administration
• Precise network frequency
capping
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10. Banner advertising campaigns can be created and run in the ETARGET interface, which has other ETARGET ad
formats. Implementation and campaign setup is intuitive and fast, just eight steps:
1. Create campaign
5. Targeting setup
2. Input the basic data
6. Geo targeting setup
3. Frequency capping setup
7. Brand protection
4. Banner upload
8. Campaign launch
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11. RTB [REAL TIME BIDDING]
DSP [DEMAND SIDE PLATFORM]
Pricing/auction of banner impressions in real time.
Website sends in milliseconds its impression placement via SSP. Details of impression placement in real
time is paired with the targeting of various advertisers. The advertiser with the best-offered price wins
the impression and the banner is delivered.
This simple user interface allows advertisers to set
up, launch and manage online banner advertising
campaign in a few minutes without administration.
Campaigns are run across numerous ad networks
processed on thousands of websites. A good example of DSP is the ETARGET RTB interface.
PROGRAMMATIC BUYING
SSP [SALES SIDE PLATFORM]
Automatic banner advertising purchase based on
CPA, CPT, or CPC targets.
Technology/tool that allows media /websites to offer
ad space as impressions to advertiser auctions
worldwide. Impressions given to SSP media
platforms are purchased using the DSP interface.
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12. ETARGET SE
Tower 115, Pribinova 25, Bratislava 811 09, Slovakia
marcel.vass@etarget.eu