Research for twitter campaign

1. branding assignment fa102a Esther Matini
“Instead of marketing themselves as a big,
inaccessible tech company, they're great at
keeping their Twitter content human and
relatable.”https://blog.hubspot.com/marketing/twitter-best-brands

2. branding assignment fa102a Esther Matini
“We found that successful accounts have a
good grip on four or five styles,
which fit with an account’s personality
and tone of voice, do very well.”https://blog.twitter.com/marketing/en_gb/topics/best-practices/2017/make-your-tweets-go-further-12-styles-of-successful-tweets.html

3. branding assignment fa102a Esther Matini
1. Post great content
2. Post often
3. Be human
4. Post funny images and
videos
5. Mainly post images
(even with link posts)
6. Respond to mentions
7. Retweet posts from
followers
8. Maintain a relevant
(and fresh) cover photo
and avatar
https://www.postplanner.com/blog/19-best-examples-of-how-top-brands-use-twitter/