A f

1. Hashtags, newsfeeds, and check-ins: ì
Maximizing social media use as Latina/o educators
Estee
Hernández,
M.S.Ed.
Taryn
Ozuna,
M.S.Ed.

2. ì Learning
more
about
par<cipants
ì La<na/os
and
technology
Overview
ì Social
media
plaAorms
ì Facebook
ì TwiEer
ì Foursquare
ì LinkedIn
ì Pinterest

3. ì
Take out your cell phones!

4. ì From
2009
to
2010,
the
share
of
La<nos
ages
18
to
29
who
were
online
jumped
from
75%
to
85%,
Latina/os and and
the
share
with
cell
phones
rose
from
81%
to
90%.
Technology
ì 45%
of
Hispanics
own
a
smartphone,
compared
to
27%
of
Whites.
ì Hispanic
cell
phone
owners
are
more
likely
than
White
cell
phone
owners
to
access
the
internet
(40%
vs.
34%),
email
(36%
vs.
31%),
or
instant
message
(45%
vs.
24%)
from
their
cell
phone.
ì 62%
of
Hispanics
online
engage
in
social
networking
ac<vi<es
versus
38%
of
Whites.
U.S.
La<nos
go
digital
(Kellogg,
2011;
Livingston,
2011)

5. Social Media in Education

6. ì Create
groups
for
classes
ì Share
resources
ì Create
events
Facebook ì Post
notes/documents
ì Integrate
polls
ì Be
mindful
of
your
presence
ì Place
students
on
separate
list
ì Communicate
consistently

7. ì Monitor
hashtag
use
ì #la<sm
ì #sala<no
Twitter ì Create
hashtags
for
classes
and
events
ì hEp://www.tweetgrid.com
ì Rowfeeder
–
archive
tweets
ì Twtpoll
–
create
polls
ì Hootsuite
–
social
media
dashboard

8. ì Self-­‐guided
campus
tours
ì Points/rewards
for
check-­‐ins
ì Encourages
students
to
visit
your
offices
ì Be
careful
of
when/where
you
check
in!

9. ì Many
believe
it
will
eventually
replace
the
resume
and
recommenda<on.
ì Join
groups
ì Share
job
leads
ì Post
resources
ì Connect
with
professionals

10. ì Very
visual
method
of
social
media
ì Make
boards
for
different
Pinterest facets
of
the
office,
department,
and
University

11. Contact Information
ì Estee
Hernández
Texas
State
University
estee@txstate.edu
@esteehernandez
ì Taryn
Ozuna
University
of
Texas
at
Aus<n
taryn_ozuna@mail.utexas.edu

12. References
ì Kellogg,
D.
(2011,
February
1).
Among
mobile
phone
users,
Hispanics,
Asians
are
most-­‐likely
smartphone
owners
in
the
U.S.
Nielsen
Wire.
Retrieved
from
hEp://blog.nielsen.com/
nielsenwire/consumer/among-­‐mobile-­‐phone-­‐users-­‐
hispanics-­‐asians-­‐are-­‐most-­‐likely-­‐smartphone-­‐
owners-­‐in-­‐the-­‐u-­‐s
ì Livingston,
G.
(2011,
February
9).
La<nos
and
digital
technology,
2010.
Pew
Hispanic
Center.
Retrieved
from
hEp://pewhispanic.org/reports/report.php?
ReportID=134