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By Uncommon fritillary (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
By Victorgrigas (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
By David Shankbone (Own work) [CC-BY-3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia
Commons
But how effective is this
social activism?
By SSG Sean K. Harp [Public domain], via Wikimedia Commons
By ThisParticularGreg (Flickr) [CC-BY-SA-2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons
Social Activism does very
little to have lasting effects…
… and often raises questions of
who initiated the campaigns, and
who’s listening
By Serenity (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0-2.5-2.0-1.0
(http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
By Josh Hallett from Winter Haven, FL, USA (New York Stock Exchange Boardroom - New York) [CC-BY-SA-2.0
(http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons
Breast cancer marketing has
been taken on by many
companies, often promising
donations to research with
purchases of certain products
By Airman 1st Class Ashley Reed [Public domain], via Wikimedia Commons
Governments, too can use our
desire to be involved against us
By Robert Viñas (Presidential Communications Operations Office, Office of the President) [Public domain], via
Wikimedia Commons
Egyptian protesters used social
media to their advantage, and
shocked the government by its
power
But other governments were quick to learn
By Essam Sharaf (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL
(http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons
But, “the Syrian government lifted a ban on Facebook and
YouTube—nominally as a "concession" to opposition
groups—but this was almost certainly done in order to
more easily monitor public dissent.”
By Voice of America News: Henry Ridgwell on Turkish border, "Refugees Flee Aleppo; Hot, Barren Turkish Camps
Await". [Public domain], via Wikimedia Commons
By Hustvedt (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-
sa/3.0)], via Wikimedia Commons
Screencap taken by author, own work. CC3.0-BY
#BringBackOurGirls has driven
media attention as of late, and
with it, calls to action by the US
government
By Michelle Obama, Office of the First Lady [Public domain], via Wikimedia Commons
From this trend, “Americans
[have asked] why these girls
were taken and why they
can’t be found without
having any of the
information which would
answer those questions.”
By Medina Dauda (VOA) [Public domain], via Wikimedia Commons
… when “sometimes the answer to
the question, ‘What can we do?’ is
‘Nothing.’”
It has raised awareness of a complex issue, which
doesn’t have a simple history or solution, leaving
them trying to act without information…
By hdptcar from Bangui, Central African Republic (Rebel in northern CAR 02) [CC-BY-SA-2.0 (http://creativecommons.org/licenses/by-
sa/2.0)], via Wikimedia Commons
Even still, people feel there is
power behind the “like”
Hillary Clinton has said of the internet and social
media that “[The US government] want[s] to put
these tools in the hands of people who will use them
to advance democracy and human rights,"
By Veni Markovski from New York, USA (Hillary speaking to supporters, New York) [CC-BY-2.0
(http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
By Steve Kaiser from Seattle, US (WTO protests 10 Uploaded by nesnad) [CC-BY-SA-2.0
(http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons
“It doesn’t require that you
confront socially entrenched
norms and practices. In fact,
it’s the kind of commitment
that will bring only social
acknowledgment and praise.”
By Tulane Public Relations (Flickr: DSC_2739) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via
Wikimedia Commons
Slacktivism continues to play a
large role in activism today, but
the effects are often very mixed
By David Shankbone (Own work) [CC-BY-3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons
References
• Slide 5 - http://www.newsweek.com/what-color-your-bra-facebooks-pointless-
underwear-protest-222786
• Slide 8 - http://www.prwatch.org/node/7403
• Slides 10,11 -
http://online.wsj.com/news/articles/SB10001424052748704657704576150653
606688990?mg=reno64-
wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB100014240527487046
57704576150653606688990.html
• Slides 15,16 - http://www.alternet.org/world/how-not-bring-back-our-
girls?page=0%2C0
• Slide 17 -
http://www.foreignpolicy.com/articles/2011/01/02/freedomgov?wp_login_redi
rect=0
• Slides 18, 19 -
http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell?cur
rentPage=all

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Slacktivism Project

  • 1. By Uncommon fritillary (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
  • 2. By Victorgrigas (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
  • 3. By David Shankbone (Own work) [CC-BY-3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons
  • 4. But how effective is this social activism? By SSG Sean K. Harp [Public domain], via Wikimedia Commons
  • 5. By ThisParticularGreg (Flickr) [CC-BY-SA-2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons
  • 6. Social Activism does very little to have lasting effects… … and often raises questions of who initiated the campaigns, and who’s listening By Serenity (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0-2.5-2.0-1.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
  • 7. By Josh Hallett from Winter Haven, FL, USA (New York Stock Exchange Boardroom - New York) [CC-BY-SA-2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons
  • 8. Breast cancer marketing has been taken on by many companies, often promising donations to research with purchases of certain products By Airman 1st Class Ashley Reed [Public domain], via Wikimedia Commons
  • 9. Governments, too can use our desire to be involved against us By Robert Viñas (Presidential Communications Operations Office, Office of the President) [Public domain], via Wikimedia Commons
  • 10. Egyptian protesters used social media to their advantage, and shocked the government by its power But other governments were quick to learn By Essam Sharaf (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons
  • 11. But, “the Syrian government lifted a ban on Facebook and YouTube—nominally as a "concession" to opposition groups—but this was almost certainly done in order to more easily monitor public dissent.” By Voice of America News: Henry Ridgwell on Turkish border, "Refugees Flee Aleppo; Hot, Barren Turkish Camps Await". [Public domain], via Wikimedia Commons
  • 12. By Hustvedt (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0 (http://creativecommons.org/licenses/by- sa/3.0)], via Wikimedia Commons
  • 13. Screencap taken by author, own work. CC3.0-BY
  • 14. #BringBackOurGirls has driven media attention as of late, and with it, calls to action by the US government By Michelle Obama, Office of the First Lady [Public domain], via Wikimedia Commons
  • 15. From this trend, “Americans [have asked] why these girls were taken and why they can’t be found without having any of the information which would answer those questions.” By Medina Dauda (VOA) [Public domain], via Wikimedia Commons
  • 16. … when “sometimes the answer to the question, ‘What can we do?’ is ‘Nothing.’” It has raised awareness of a complex issue, which doesn’t have a simple history or solution, leaving them trying to act without information… By hdptcar from Bangui, Central African Republic (Rebel in northern CAR 02) [CC-BY-SA-2.0 (http://creativecommons.org/licenses/by- sa/2.0)], via Wikimedia Commons
  • 17. Even still, people feel there is power behind the “like” Hillary Clinton has said of the internet and social media that “[The US government] want[s] to put these tools in the hands of people who will use them to advance democracy and human rights," By Veni Markovski from New York, USA (Hillary speaking to supporters, New York) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
  • 18. By Steve Kaiser from Seattle, US (WTO protests 10 Uploaded by nesnad) [CC-BY-SA-2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons
  • 19. “It doesn’t require that you confront socially entrenched norms and practices. In fact, it’s the kind of commitment that will bring only social acknowledgment and praise.” By Tulane Public Relations (Flickr: DSC_2739) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
  • 20. Slacktivism continues to play a large role in activism today, but the effects are often very mixed By David Shankbone (Own work) [CC-BY-3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons
  • 21. References • Slide 5 - http://www.newsweek.com/what-color-your-bra-facebooks-pointless- underwear-protest-222786 • Slide 8 - http://www.prwatch.org/node/7403 • Slides 10,11 - http://online.wsj.com/news/articles/SB10001424052748704657704576150653 606688990?mg=reno64- wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB100014240527487046 57704576150653606688990.html • Slides 15,16 - http://www.alternet.org/world/how-not-bring-back-our- girls?page=0%2C0 • Slide 17 - http://www.foreignpolicy.com/articles/2011/01/02/freedomgov?wp_login_redi rect=0 • Slides 18, 19 - http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell?cur rentPage=all