13. SOCIAL MEDIA IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION , AND THE CONSTRUCTION OF WORDS , PICTURES , VIDEOS AND AUDIO
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15. UK Internet Usage 71% Universal McCann: Power to the People Social Media Tracker, Wave 4 http://www.slideshare.net/Olivier.mermet/universal-mc-cann-wave4 Mintel: Social Networking Across the Age Gap - UK - February 2009 Age 15-24 85% 24-34 83% 35-44 84% 45-54 77% 55-64 72% 65+ 30%
16. Universal McCann: Power to the People Social Media Tracker, Wave 4 http://www.slideshare.net/Olivier.mermet/universal-mc-cann-wave4 64% of the UK are using an online social network
17. Usage of Social Networks by Age April 2008 January 2009 Mintel: Social Networking Across the Age Gap - UK - February 2009
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21. “ General networking sites are going to come under increasing pressure to develop beyond generic communities with a homogenous feel; niche sites are far more targeted , with their communities seeking specific features and solutions. In turn , this will mean more relevant traffic for advertisers who will need to deliver relevant marketing... Mintel: Social Networking Across the Age Gap - UK - February 2009
24. 100m Videos 2 nd largest search engine 79% have watched video content online Universal McCann: Power to the People Social Media Tracker, Wave 4 http://www.slideshare.net/Olivier.mermet/universal-mc-cann-wave4
25. 70% have uploaded photos Universal McCann: Power to the People Social Media Tracker, Wave 4 http://www.slideshare.net/Olivier.mermet/universal-mc-cann-wave4
37. The attraction of social media People trust “ a person like me ” more than authority figures or marketing messages from business and media Seeking ongoing dialogue , not a one way advertisement Trust, Transparency, openness, honesty
42. With or without you Conversations will happen online with or without you Choose to be a part of it Engage and embrace
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54. 70% trusts bloggers’ opinions on products and services 36% of people think more positively about a company that has a blog Universal McCann: Power to the People Social Media Tracker, Wave 3 http://www.slideshare.net/Tomuniversal/wave-3-social-media-tracker-presentation
59. facebook keeps you updated on what your friends are doing. You will be notified when they make a change to their profile Almost all interactions with the site are sent to friends so that they can keep informed about what you’re up to
76. “ Move your loyal customers from an expensive offline advertisement campaign to a cheaper, more efficient and engaging online campaign… Use the tools of social media”
84. What will it take Top level buy in Someone who can commit Commitment and desire to engage Devote the time Content creation budget Time and patience
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86. Set objectives Increase reach of message Increase brand awareness Increase traffic Increase reputation Drive traffic to website/blog/facebook Test market
87. Define Strategy Set a timeline and focus on reasonable and practical goals Be consistent Analyse, measure, and assess frequently Adapt!
93. “ The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations which are not quantifiable” Jason Falls, Director of social media for Doe Anderson http://www.socialmediaexplorer.com/2008/10/28/what-is-the-roi-for-social-media/
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95. Is this going to satisfy the Finance Director? Probably not
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98. 6. Optimise your content for sharing - particularly via newsfeeds and Twitter 7. Use paid-for media to get the ball rolling 8. Take advantage of extreme targeting offered by social networks 9 . Make sure you have the resources to manage your community management and refresh the content. 10. Track the results and optimise where necessary 10-steps for successful social media: Universal McCann: Power to the People Social Media Tracker, Wave 4 http://www.slideshare.net/Olivier.mermet/universal-mc-cann-wave4
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100. More niche networking sites* *Mintel: Social Networking Across the Age Gap - UK - February 2009
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102. Much like the older generation have trouble with this new technology, they would have trouble living without it. The digital native
103. By the time today’s 10 year olds are 15, they will already have some ingrained preferences to certain brands because of that companies online marketing The digital native
104. Close Not just for teenagers Its just like what you do in real life We can be more efficient with how we market We can hang out were our prospects now hang out
105. Sign up to facebook Start a blog (www.blogger.com) It’s not what we know it’s… who knows us Close