How to configure google analytics for your store

Category: Store Promotion

Eshopbox Wiki for Store Owners

Welcome to Eshopbox Wiki
What will you learn here

▪ What is Google Analytics

▪ Why to use Google Analytics for your site

▪ How to configure Google Analytics for your site

A Eshopbox Wiki production. © All Rights Reserved at BoxBeat Technologies Pvt. Ltd.

1
What is Google Analytics


What is Google Analytics

▪ Google Analytics is a service offered by Google. It generates
detailed statistics about the visitor’s behavior and website traffic for your
site
▪ It illustrates how people find your site, how they explore it, and what can
you do to enhance your visitor’s experience
▪ Google analytics is free, convenient to use, easy to implement and simple
to understand


2
Why to use Google Analytics for
your site


Why to use Google Analytics on your site

Use Google Analytics to know:

▪ The accurate traffic pattern & trend on your site

▪ The most effective promotional tool on your site

▪ The ratio of your site visitor’s converting into customers

▪ The top landing pages & top exit pages


3
How to configure Google
Analytics for your site


How to configure Google Analytics for your site

Step 1:
▪ First Log in with your Gmail account
▪ Then go to google. com/analytics & click ‘Sign up now’ link to register with
Google Analytics

To register your site account



Step 2:
▪ Now you are on ‘New Account Sign-up’ page where the first step is of
‘General information’
▪ Type your domain name in ‘Website’s URL’ textbox
▪ In ‘Account name’ field, enter any name, preferably your site name which
will be assigned to your site domain
▪ Select your country (India) and it’ll set your time zone accordingly
▪ Click on ‘Continue’ button

Fill the details



Step 3:
▪ Add your contact information which includes your first name, last name and
country
▪ If you want to skip ‘Last name’ and ‘First name’ field , just select your
country and move to the next step by clicking continue



Step 4:
▪ Go through the ‘Accept user agreement’
▪ Mark the checkbox to agree with the terms and proceed

Mark to accept the
agreement



Step 5:
▪ You can also edit your data sharing settings
▪ Click on ‘Edit settings’ and opt for different data sharing setting and
features

Edit sharing
settings



Step 5.1:
▪ Choose your data sharing option according to your preference

▪ Use checkboxes to edit your default data sharing option

▪ This will effect your analysis report sharing with Google’s other services

▪ Click on ‘Create new account’ to proceed to the ‘add tracking’ tab



Step 6:
▪ Track one or more domain by using ‘What are you tracking?’ option under
‘Add tracking’ tab
▪ Add tracking contains 3 tabs: ‘Standard’ tab for limited tracking
options, ‘Advanced’ tab for additional tracking options, ‘Custom’ tab to edit
the code
▪ Select your Domain type: single domain for one site & multiple for more
Add Tracking
than onetab
Active domain



Step 7:
▪ Copy the tracking code under ‘Paste this code on your site’ field
▪ Track your domain by simply tracking the code into your WebPages

Tracking code



Step 8:
▪ Log in to your Eshopbox control panel with your login id and password

▪ Select ‘Configure Google Analytics’ under ‘Promote’ tab

Promote tab



Step 9:
▪ Copy the tracking code and paste it in the text box on your ‘Configure
Google Analytics’ page and click ‘Save’

Paste the code in textbox



Step 10:
▪ You have successfully integrated google analytics with your site
▪ You can now go to your Google Analytics dashboard to track your visitors
and see site statistics


For More Support

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step by step manner to answer your store related queries

Knowledgebase : A repository of detailed articles that provide you with in
depth information about running your store and understanding the process
involved

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everything about Eshopbox. Get real and practical solutions to most of
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Ask a question : Find simple answers to complex questions through our
experts. For any further assistance, mail us at support@eshopbox.com


How to configure google analytics for your store

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How to configure google analytics for your store