2. The number of internet users in South Africa have now
passed 5 million
3. Driven by regulatory changes enabling small ISP’s to
enter the market with more competitive packages,
drove a growth percentage of 15%
4. Small and medium businesses upgrading from dial-up
to broadband connections extended internet access to
general office staff, adding up to 20 new users
each.
5. The laying of the $600m Seacom undersea cable
linking the South African coast with Europe is expected
to increase the number of connections and
make them faster
6. “The good news is that we will
continue to see strong growth in
2010, and we should reach the 6
million mark by the end of the
year."
Arthur Goldstuck,
MD of World Wide Worx
9. Hear...
The proudly South African social media search
engine and blog directory.
With nearly 8000 indexed South African blogs –
LISTEN, LISTEN & LISTEN
10. Scoping out 5 options...
NOTE
*Values show estimated unique user traffic
from SA
**The estimated, unduplicated number of
people who visit a site over a specific month
***With the unique visitors (users) metric, you
can get an idea of the percent of your target
audience you can reach.
Facebook 4.7 M
Twitter 570 K
LinkedIn 520 K
Ning 150 K
SlideShare 43 K
13. Thinking about Twitter... “ A free social networking and microblogging
service that enables its users to send and read
messages known as tweets. Tweets are text-
based posts of up to 140 characters...
Wikipedia "
GENERAL INFO SALES/MARKETING
COMPANY INFO
14. Thinking about Twitter... “ A free social networking and microblogging
service that enables its users to send and read
messages known as tweets. Tweets are text-
based posts of up to 140 characters...
Wikipedia "
GENERAL INFO SALES/MARKETING
•Event Sign-up
•Industry News
COMPANY INFO •Time-limited Sales
•Re-tweets
•Coupon Codes
•Questions •Product Pictures
•Website specials
•Help Requests •Staff
•Customer Support •Store/service
•Suggestions
•Customer News specials
•Personal Info
•Product Tips •Contests
•Press Mentions
15. Comparing the two...
•Varied Content
•Microblog •Structured/rules
•Simple •Distinct business “Pages”
•Public •Integrated options
•One-to-many •“Fan” concept
•Viral
16. Contemplating LinkedIn...
If Social Media Recruitment initiatives interests you...
Pro Con
LinkedIn is a very useful tool for It requires those prospective
prospecting new recruits. It’s recruits to be existing and also
safe and what really active members, to reap the
distinguishes it from Facebook is benefits of a business presence
the professional/business culture on LinkedIn. Also competitors will
set within the LinkedIn space. have access to the same limited
pool of potential prospects.
17. Contemplating LinkedIn...
If Social Media Recruitment initiatives interests you...
Pro Con
The 520K unique visitors metric from South Africa
LinkedIn is a very useful tool for It requires those prospective
could be “skewed”. Given South Africa’s
prospecting new recruits. It’semployment issues and abe existing and also
recruits to main keyword of
safe and what really active members, to reap the
LinkedIn being “job”. A fair a business of visitors
distinguishes it from Facebook is benefits of
amount presence
the professional/business culture accidental on LinkedIn. Also competitors willof
could be from search, in the process
set within the LinkedIn space. searching for jobsto the same limited
have access online.
pool of potential prospects.
18. Perhaps a branded Ning...
Ning is an
online
platform for
people to
create their
own social
networks.
Dependent on the size of the company or organisation, then the proposed content
to be distributed via Social Media – Ning is an excellent platform to bring that
content to the people.
It then comes down to budget, ability to deploy and time. If you don't have those
things, something like Ning may be too much or not right.
19. Definitely some Slideshare...
It’s an alternative to video, in an environment still fairly bandwidth “starved”
Access a Viewers can
Viral Burst more download
Potential “serious” presentations
audience , can travel
Requires Less offline
“Content branding,
Repurposing” more “brand
(additional sharing
costs) value”
20. And NOT forgetting the benchmarks
http://www.ideabounty.com/ http://www.harrypottertweet.com/ http://www.steristumpie.com/
22. With thanks & credits too...
The NASA web gallery : The following artists on www.sxc.hu :
www.nasa.gov/multimedia/imagegalle
ry/ •http://www.sxc.hu/profile/lusi
The Bookmarks 2009 winners : •http://www.sxc.hu/profile/KimPouss
http://thebookmarks.co.za/overview/2
009-winners •http://www.sxc.hu/profile/4seasons
Ntr23 of Flickr •http://www.sxc.hu/profile/clix
http://www.flickr.com/photos/ntr23/
Google Ad Planner : •http://www.sxc.hu/profile/leocub
https://www.google.com/adplanner/#s •http://www.sxc.hu/profile/scataudo
iteSearch
“SA Internet users surpass 5m” : •http://www.sxc.hu/profile/gradient
http://www.fin24.com/articles/default •http://www.sxc.hu/profile/tlloyd
/display_article.aspx?ArticleId=1518-
25_2567544
Facebook Advertising :
www.facebook.com/advertising/
