ADHD+ (ADHD Plus) is an Interactive, Informative and Diagnostic Assistant System for Attention Deficit / Hyper activity Disorder through several platforms.

1. ADHD+
Interactive, Informative and Diagnostic Assistant System
for Attention Deficit / Hyper activity Disorder
Ladan Jalali ( Occupational Therapist, M.Sc. Bio-Informatics - Biomedical Engineering )
Esfandiar Khaleghi ( M.Eng. Biomedical Engineering,
Student of Bioengineering and Bio-design Innovation )
FOUNDER
CO-FOUNDER
ADHD+
Sales
Strategy

2. WHAT !
IS ADHD?
Attention Deficit
Hyperactivity Disorder (ADHD)
is a condition that becomes apparent in some children in the preschool
and early school years. It is hard for these children to control their behavior
and/or pay attention. It is estimated that between 3 and 5 percent of
children have ADHD, or approximately 2 million children in the United
States. This means that in a classroom of 25 to 30 children, it is likely that
at least one will have ADHD.

3. WHAT !
IS ADHD+?
Interactive, Informative
Diagnostic Assistant System
ADHD+ is an Interactive, Informative and Diagnostic Assistant System for
Attention Deficit / Hyper activity Disorder through several platforms.
Cross-Platform: Android, iOs, HTML5 Web
http://www.ADHD.ir

4. OUR
CUSTOMERS
THE PSYCHOLOGISTS.
We categorized our customers in two different segments.
§ The Patients. (Kids with ADHD symptoms, seen by their teachers or
parents.)
§ The Parents.
§ The Teachers at schools.
§ The Medical authorities. (Psychologists and ADHD/ADD Clinics)
THE PATIENTS
THE PARENTS
DIRECT
INDIRECT

5. ADHD+!
VALUE PROPOSITION
Our system would be divided in three segments.
• Informative Section:
To provide wide ranges of information about ADHD/ADD, Symptoms, Treatments and etc.
• Diagnostic Section:
To examine and diagnose whether he/she has the ADHD or ADD through the system by
answering some tests which has to be done by themselves and observers (Friends, Parents,
Schools). System can find whether the patient has ADHD and even the type of it.
• Referral Section:
The patient can find the nearest medical center which offers ADHD/ADD treatments and etc.

6. CUSTOMERS’
PROBLEMS
Our Customers' Problems
Based on our interviews, we realized the main concern of
our customers, especially the parents and teachers at
school is finding whether their kids or students has ADHD
or not, because it’s really important to they diagnosed as
soon as possible and before 8 years old. On the other
hand, as far as they are active, they have several activities
which is hard for their parents or teachers to realise whether
they have ADHD or not.
On the other hand, psychologists and ADHD centres
should arrange an appointment for each student to see
whether he/she has ADHD or not whereas they can be
diagnosed by some tests which is hard for the parents and
teachers to understand them.

7. CUSTOMERS’
SOLUTIONS
So, they search a lot on internet (or local libraries) for the
ADHD/ADD offline tests which are so time-consuming
and hard to summarise whether their child or students
has ADHD or not, because theses tests are written by
Psychologists for the Psychologists and the people who
are not familiar with the medical terms, would usually be
confused and would finally decided to book an
appointment in their nearest medical centres for the
test. So, not only the spend lots of time for their
research which is really time consuming, they usually
should pay a 20 min appointment in medical centres
which is around $75-100 (+fuel and their worth of time).

8. CUSTOMERS’
OBSERVATIONS
ON ADHD+
Then, when we shows our pilot system to them that
was a WOW for them as far as the Teachers could easily
help their students to do the test and system showed
whether they have ADHD symptoms or not and even, it
can mention the type of ADHD as well.
The parents were also, so keen for the final version of
our system to examine their child.
Psychologists, were so positive about the system as it
could help them to ask their patients to do the test at
home before their first session with them. Although, they
asked us to declare that the people should be seen by a
professional psychologist and they should not rely on
these kind of tests only.

9. CUSTOMERS’
OBSERVATIONS
ON ADHD+
They are happy to pay for this system.
Parents are likely interested to pay for each test and
requested to have a free trial test in advance for the pro
paid test.
Teachers are interested in yearly reduced rate
subscription based on the size of their school.
Psychologists are looking for partnership subscription
which we recommend them if the use diagnosed for
ADHD.

10. THEIR OTHER
CONCERNS
They suggested various interesting ideas such as entertaining test system to kids
can directly run the test without any observers.
Psychologists, are also looking for ADHD+ consoles to can be located in their
waiting rooms and the patients can use and run the test prior to their
appointment.
They asked us to make a portal for their patients and send the patients results
directly to their Psychologists to can monitor the treatment.
Although, these are fantastic ideas, but we gonna put them in our 2nd phase of
our program to can focus more on our goal. But the system are going to run on
various LCD sizes which can be run on any console, so, medical centres can use
this system on their computers.

11. MARKET SIZE
As US academic researches show, It is estimated that between 3 and 5 percent of
children have ADHD, or approximately 3 million children in the United States. This
means that in a classroom of 25 to 30 children, it is likely that at least one will have
ADHD.
The American Psychiatric Association states, (as of 2007), parents of 2.7 million youth
ages 4-17 years (66.3% of those with a current diagnosis) report that their child was
receiving medication treatment for the disorder.
ADHD Patients: 2.7 M
ADHD (Under-Treatment): 2.7 M
FIRST YEAR
APP. USER: 300.000 USER (TRIAL)
APP. USER: 100.000 USERS (PAID)
APP PRICE: FREE (Google Play, App Market, Web)
PREDICTION:
SUBSCRIPTION: PARENTS ($5.00 PER TEST)
$500,000 FIRST YEAR (100.000 USERS)
SCHOOLS ($300 PER 100 STUDENTS)
TWO YEARS (PHASE II > PORTAL & PARTNERSHIP):
$5.000.000 (1.000.000 USERS)

12. BUSINESS MODEL

13. BUSINESS MODEL
REVENUE STREAMS

14. SALES STRATEGY
Designed,
Pending for publication.
Designed,
Published .apk
Design Process.
Unlisted.
Customers:
Parents
Download - $0.00 - FREE
1 FREE Test, No ADHD
Categorisation ResultNo Income!
No Income!
1 Test ∞ Test/1Day ∞ Test/1Month
1 User 1 User 1 User
Income!
Paid Paid Subscri
Phone
Android,
iOs
Tablet (Android, iOs)
Laptop, PC

15. SALES STRATEGY
Customers:
Teachers, Clinics
FREE Setup
No Income!
FREE, 10 Complete Test
No Income!
∞ Test for 100 Students/Patients (Annual)
∞ Test for 500 Students/Patients (Annual)
∞ Test for 1000 Students/Patients (Annual)
∞ Test for ∞ Students/Patients (Annual)
Income!
Subscription!
PARTNERSHIP!
ACCOUNT !

16. ADHD+
PRICE PLAN
Premium + $300.00
Valid for ∞ Test for 100 User"
"
ADHD+ Kiosk"
"
Online Access to Patient Data (HIS)"
"
*Referral to your local ADHD Clinic"
"
No Advertisement"
"
∞ Test 100 User Diagnosis/Referral "
Advance $5.00
1 Test 1 User Diagnosis/Referral " 1 Test 1 User"
Freemium $0.00
Valid for One Test"
"
ADHD+ access on your Phone/Tablet"
"
Offline mode test result"
"
Referral to your local ADHD Clinic"
"
With Advertisement"
"
Valid for One Trial Test"
"
No ADHD Type"
"
No Referral"
"
With Advertisement"
"
PARTNER+"
+
0
A

17. SALES STRATEGY
APP USERS
So, the main strategy for increasing
sales for our ADHD+ App users
would be Brand Awareness by the
help of Medical Media, such as
Medical Magazines as well as online
medical forum with Discount
Vouchers to be used in the app.

18. SALES STRATEGY
CONSOLE USERS
But for the ADHD+ Console Users,
the marketing strategy would be a
little bit controversial and harder as it
needs a powerful agreement
between us and partners which
needs legal approvement by medical
authorities such as Government,
Ministry of Health, Institute of
Psychology, Institute of Child Health,
Institute of Education and etc. So, for
ease this process and speed the
agreement procedure, we are
planning to gather a significant data
by our App & Freemium User to
show the system accuracy. At the
moment we have data of 1170 users,
which we are keep in touch with
them to receive info from their
Psychologists. The previous samples
accuracy was %100 Correct
Referral, %91 Accurate ADHD Type.
Although, we don’t guarantee the
system accuracy and every user
should be seen by his/her GP and
Psychologists but the system
accuracy is so essential for the
partnership deal.
ADHD+
KIOSK!

19. SAMPLE ANSWER
Based, upon your responses to ADHD+ quiz, you may
very well have an Attention Deficit Hyperactivity
Disorder. People who have answered similarly to you
typically qualify for a diagnosis of ADHD and have
sought professional treatment for this disorder.
You should not take this as a diagnosis of any sort, or a
recommendation for treatment.
However, it would be advisable and likely beneficial for
you to seek further diagnosis from a physician of
trained mental health professional soon.

20. ADHD+
Interactive, Informative and
Diagnostic Assistant System
for Attention Deficit / Hyper
activity Disorder
VISIT US
PROJECT
http://www.ADHD.ir
* You should not take this as a diagnosis of any sort, or a recommendation for treatment.

21. THANKS !
FOR YOUR!
ATTENTION.!
www.adhd.ir/test
By Esfandiar Khaleghi.
http://www.esfandiar.co