This document provides research tips and guidance on choosing a topic, finding sources, different types of sources (scholarly, trade, popular), and citing sources in APA style. It discusses exploring ideas to choose a topic, using the library database to find sources, characteristics of different source types like audience and author, and provides APA citation examples for both in-text citations and references.
9. Scholarly Very credible Meyers, Y. J. (2010, June). Target marketing and the product: Categorizing products to understand the resulting marketing communication outcome measures. Journal of Management and Marketing Research, 5, 1-8. Retrieved from ABI/INFORM Complete.
10. Trade AKA: Professional Audience: professionals, students Author: professionals, often connected with an organization Purpose : keep professionals up-to-date, “how-to”, practical advice Credibility?
11. Trade Very credible Hampp, A. (2010, Sept. 13). Building a market strategy for a song. Advertising Age, 81(32), 30. Retrieved from ABI/INFORM Complete.
24. APA Citation Examples Drumwright, M. & Murphy, P. (2009, Spring). The current state of advertising ethics. Journal of Advertising, 38(1), p. 83-107. Retrieved from Business Source Premier database. “Many of the traditional ethical issues are essentially the same” (Drumwright & Murphy, 2009, p. 86).
25. APA Citation Examples Product Placement in the Pews? Microtargeting Meets Megachurches. (2006, November 16). Knowledge@Wharton. Retrieved August 14, 2009 from http://knowledge.wharton.upenn.edu/article.cfm?articleid=1605 “Advertising has begun to seep into churches, and the phenomenon shows no signs of slowing down, say academic, religious and marketing experts” (“Product Placement,” 2006, para. 3).