The document is a prospectus for an Accounting Software Expo to be held in Atlanta on May 20, 2010. The expo will feature eight accounting software solutions for small to medium sized businesses over $10 million in revenue. Attendees will learn about cost, ease of use, functionality and return on investment of different accounting software systems. The expo aims to educate attendees on evaluating accounting software and working with reputable resellers through software demonstrations and presentations. Exhibitor packages are available starting at $1,500 for sponsor exhibitors and $3,500 for software exhibitors, which includes presentation and booth space.

1. 2010
EXHIBITOR
PROSPECTUS
ATLANTA
Crowne Plaza
4355 Ashford Dunwoody Road
Atlanta, GA
May 20, 2010
www.accountingsoftwareexpo.com

2. Accounting Software Expo - Atlanta
What is the Accounting Software Expo?
The Accounting Software Expo is
The Accounting Software Expo is a national event changing the way businesses can
held in different cities throughout the United States. evaluate accounting software. This
This event features accounting software for small to expo is one day featuring eight
medium-size businesses and targets businesses over accounting software solutions
$10 million in revenue. This expo is designed for presented by local partners. Attendees
CPAs, CFOs, Controllers, Accounting Managers, and learn the balance between cost, ease
executives who are in the process of evaluating and of use, functionality and the return of
selecting a new accounting software system for their investment for their company.
company or client.
Expected Attendance: 150
Objectives
This expo is changing the way people are looking at accounting systems. It is not just about the general
ledger anymore. This seminar is designed to get prospects in the door. The next several hours are spent
demonstrating each of the different software product lines. During the presentations, the primary objec-
tive is to provide prospects with good, accurate, independent information about the top products and make
sure that they are 100% satisfied with the seminar. The show objectives are as follows:
1. Educate the audience that the top products we are discussing are the best solutions in the marketplace. We accomplish this
by discussing the key attributes to look for in an accounting package which includes not only the features, but the product’s
underlying technology, the company behind the product, add-on applications, distribution channel, product support, product
stability, and a large existing customer base.
2. Educate the audience about the benefits of flexibility and customization capabilities. We accomplish this by demonstrating
how flexible these products are and customization capabilities in several top products and discussing the implications. We
point out that businesses are typically far more satisfied with products that are easy to customize than with those rigid prod-
ucts that are not as flexible.
3. Educate the audience about the importance of working with a proven, reputable reseller. The fact is that the reseller is the
most critical element to a successful implantation. In our seminar we point this out and take time to promote your organiza-
tion as a top-notch reseller. We explain the importance of working with an experienced and proven reseller. We accomplish
this by telling reseller war stories and by providing a table prepared by Deloitte Touche that ranks the reseller as the number 1
804.304.7679 accountingsoftwareexpo.com 2

3. Accounting Software Expo - Atlanta
Your Host & Moderator
J. Carlton Collins, CPA is a nationally recognized speaker on
accounting systems and author of the world’s top selling reference
guide on evaluating and selecting accounting software. Since 1984,
Carlton has worked in the accounting software industry installing
systems, consulting with end users, lecturing to more than 100,000
businesses, consulting to accounting software companies, publishing
books, articles and web sites. Mr. Collins will not only moderate the
event, he will also provide the audience with his proven blueprint for
conducting the “evaluation and selection” process. Mr. Collins will
keep the event flowing by introducing resellers who represents each J. Carlton Collins
software product line.
Selected Positions, Awards & Accomplishments:
2009 Chairman of the Southeast Accounting Show - the south's largest CPA event.
Named “Top Ten CPA Technologists” by Accounting Technologies Magazine.
Named “Top 100 Most Influential CPAs ” by Accounting Technologies Magazine in multiple years.
Has personally delivered over 1,500 technology lectures around the world.
Has published 80+ pages of accounting software articles in the Journal of Accountancy.
Recipient of the AICPA Lifetime Technical Contribution to the CPA Profession Award.
Why Exhibit?
Exhibit at Accounting Software Expo to...
1. Meet hundreds of potential buyers face-to-face during a one-day event
2. Raise your profile in a competitive market
3. Collect high quality leads and generate sales
4. Present directly to your target market and gain feedback from prospective purchasers
5. Present case-studies of customer successes using your solution
6. Network with qualified prospects, industry experts and other exhibitors
7. Promote your company in the Accounting Software Expo comprehensive conference
guide
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4. Accounting Software Expo - Atlanta
Who Will You Meet at ASE?
The visitor audience is made up of decision-makers and end-users from primarily Atlanta-based
businesses across all industry sectors.
Typical job titles of attendees include:
• Finance Director • CEO
• Accounting Director • President
• Accounting Manager • CTO
• Controller • CIO
• CFO • IT Director
• Accountant • Operations Director
• Financial Manager
Attendee Profile
Our marketing efforts are focusing on private companies who have “outgrown” accounting packages such as
QuickBooks or Peachtree. We are encouraging decision making personnel in companies with more than 25
employees and earnings over 10 million in revenue to attend. We expect CFOs, Controllers, IT Managers and
many other Executives. Attendees are highly qualified, and we expect 70% to 90% are actively looking to
purchase a new accounting system. Most expect to pay $25,000 to $250,000 for a high end system.
Participants will receive:
1. Blueprint for Evaluating and
Selecting an Accounting or ERP System
2. Checklist of more than 3,600 Accounting
System Features
3. Reseller Selection Criteria - How to
Evaluate and Select the best Reseller
804.304.7679 accountingsoftwareexpo.com 4

5. Accounting Software Expo - Atlanta
Exhibitor Rates
Accounting Software Exhibitor - $3,500 Limited to 8 vendors.
There will only be one exhibitor representing each product line. In other words, there will not be
two Microsoft Dynamics GP resellers in the same city.
This package includes:
- One 45 minute presentation on your product - securing you are the only company to represent this
product
- One exhibitor table in the exhibitor area (where snacks & lunch will be served)
- Company profile and company logo in 2010 Accounting Software Expo Conference Guide - Atlanta
- Premium listing in the Atlanta exhibitor directory on our website, featuring a 250-word company
description, press releases or news articles, product listing with images, speaker photo and bio
- Up to two articles for inclusion on the Accounting Software Expo Website
- Four registrations to expo for your staff (includes meal tickets)
- Marketing Audit by Looking Glass Marketing
- Use of Accounting Software Expo logo to place on your website showing you are particpating in this
strategic event
- Conference raffle item promotion
- Inclusion in the conference marketing materials, including the brochure, emails - please check for
deadline
-Sponsor recognition on AV slides during session breaks.
-Free Webinar: VARs - Increase Your Google Rankings, by Interactive Limited
Expo Sponsor Exhibitor - $1,500 Limited to 6 vendors.
(These exhibitors provide services but do not sell accounting software.)
This package includes:
- One exhibitor table in the exhibitor area (where snacks during breaks will be served)
- Company profile and company logo in 2010 Accounting Software Expo Conference Guide - Atlanta
- Company logo and link to your website will be posted on the Accounting Software Expo website
- Four registrations to expo for your staff (includes meal tickets)
- Recognition as a sponsor on AV slides during session breaks
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6. Accounting Software Expo - Atlanta
Conference Raffle Item - $500
(included with Accounting Software Exhibitor)
Promote your company by offering a raffle prize! This is a great marketing opportunity for your company,
since your company name and prize will be listed in the Conference Program Guide and on the "Special
Offers" section of our website.
Conference Tote Insertion - $500
One pre-approved giveaway or brochure in each conference tote.
Conference Program Ad Space
This valuable resource contains all the information participants need for the conference, including the
agenda, speakers, exhibitor descriptions and more. It provides the perfect opportunity to promote special
offers and invite participants to stop by your booth during the expo.
PRICING: (all ads are black & white)
Inside Front Cover $1,000 If you have questions regarding sponsorships,
or for additional sponsorship opportunities,
Inside Back Cover $1,000 please contact:
Filler Pages for Notes* $850 Virginia Weinstein,
Accounting Software Expo
Inside Program Full Page $800
804.304.7679
Inside Program Half Page $250 vweinstein@accountingsoftwareexpo.com
*Your logo imprinted on all of the filler pages at the back of the conference
program that conference attendees will use to take notes during the sessions.
804.304.7679 accountingsoftwareexpo.com 6

7. 2010 Accounting Software Expo - Atlanta Application
Crowne Plaza
4355 Ashford Dunwoody Road
Atlanta, GA
Sponsoring Company Name: ______________________________________________________________________________________________
Contact Name & Title: ____________________________________________________________________________________________________
Phone: [ ] __________________________________ Email: ____________________________________________________________________
PLEASE SELECT A SPONSORSHIP OPTION:
Exhibitor Other
Accounting Sotware - $3,500 (Software Exhibiting ) Conference Ra e - $500
Expo Exhibitor - $1,500 Conference Tote Insertion - $500
Conference Advertising
Inside Front Cover - $1,000 Inside Program Full Page - $800
Inside Back Cover - $1,000 Inside Program Half Page - $500
Filler Pages for Notes - $850
"First Come, First Served" position will be secured upon our receipt of deposit.
Payment Terms
Your conference exhibitorship is con rmed upon receipt of signed contract and deposit
* 50% deposit is due 7 days from verbally reserving exhibit space.
* Balance due by April 15, 2010.
We have paid our deposit over the phone using a credit card. Check enclosed. Make check payable/mail to:
Two Black Labs, Inc.
Attn: Virginia Weinstein
1519 Camack Place
Midlothian, VA 23114
By signing below I agree to all terms and conditions set forth in this agreement. The individual signing below represents and warrants that
he/she have authority to enter into this agreement.
______________________________
Company Name
______________________________
Authorized Signature
______________________________
Print Name
______________________________
Date
RETURN THIS FORM TO:
ACCOUNTING SOFTWARE EXPO - 1519 Camack Pl., Midlothian, VA 23114, USA - FAX: 804.482.2731
7 accountingsoftwareexpo.com (p.) 804.304.7679