The Personal Brand Era Cometh

Looking Towards the Future:
The Personal Brand Era Cometh

Ed Schipul
Schipul - The Web Marketing Company
www.schipul.com

Wednesday, October 14, 2009

Let’s talk about...

• Where are we coming from?
• A ‘Renaissance Generation’
• The Personal Brand Era


Notice anything different lately?


Societal altering shifts in a matter of years

Some current challenges


So, who can you trust?


Politicians?

Uber-corporations?

The Media?

It’s time for a change


YOU tell YOUR story

YOU grow YOUR brand

The Brand called YOU

“Personal Branding is the process
whereby people and their careers
are marked as brands.”


“Big companies understand the importance of brands.

Today, in the Age of the Individual,
you have to be your own brand.”

Tom Peters - Fast Company 8/2007

http://www.fastcompany.com/magazine/10/brandyou.html


Job hunting through Personal Branding

“I think it’s important to maintain my personal brand, separate from the company.
Especially since I worked so hard over the past year to build it —
it would be a shame to let it go.”
Rachel Levy (@bostonmarketer)

http://blogs.wsj.com/laidoff/2009/08/04/landing-a-marketing-job-after-building-a-personal-brand/

The Rise of a Renaissance Period

RenGen: Renaissance Generation

The good news:
We are on the brink of a Renaissance.

The bad news:
Many still see America as a cultural
wasteland defined by reality television
and fast food.


RenGen Desires

• Desire to express ideas aesthetically
• Renewed interest in learning
• Interest in enlightenment
• Taking a stand on issues


Social Media cultivates the RenGen spirit


Welcome to the Personal Brand Era

The Personal Brand Era

1. Story
2. Creation
3. Curation*
4. Distribution
5. Monitoring
6. TOS*


1) Story
Your brand story
told over time
In different places
brought together


2) Creation
are you an artist?
patrons and collectors
control of your creations?
CVs instead of Resumes


3) Curation*
put your best self forward
be selective with sites + brands
time plays a role in selection
stay in control


4) Distribution
get the word out
break through the clutter
your 15 minutes where you want it
control your reach + associations


5) Monitoring
monitor the buzz
evaluate your message
evaluate how others perceive you
“sympathy”
“intention”


6) Terms of Service (TOS)*
automated methods of content and brand association
revoke rights similar to hollywood “morality clauses”
your personal brand contracts
expression of licenses


(once more)
The Personal Brand Era

1. Story
2. Creation
3. Curation*
4. Distribution
5. Monitoring
6. TOS*


Personal Brand vs. Reputation

Jenny

www.thebloggess.com Photo thanks to Chookooloonks

Take a deep breath...

23 on Twitter
14,380 followers

25 on Facebook
650 visits

Personal Brands are good for business

3,400 page views / 6 months from employee site referrals

$1 / click PPC advertising

$6000 / year FREE online advertising

www.dstagg.com www.schipul.com

A tangible Win-Win

Businesses can help Personal Brands

You are YOUR brand.
Take the Power back.


Welcome to the Personal Brand Era


Ed Schipul // CEO
Schipul - The Web Marketing Company
eschipul@schipul.com
(281) 497.6567, ext. 519

Personal Brand page: www.schipul.com/eschipul
Blog: www.eschipul.com
Twitter: www.twitter.com/eschipul
Slideshare: www.slideshare.net/eschipul


Thanks to some great CC photographers!
Slide 1 + 35:
www.flickr.com/photos/dg_pics/2509259255

Slide 2:
www.flickr.com/photos/luc_viatour/1264349089

Slide 3:
www.flickr.com/photos/paulgi/280789933

Slide 5:
http://www.flickr.com/photos/14838182@N00/3237164755/

Slide 7:
http://www.flickr.com/photos/whitehouse/3953033169/

Slide 8:
www.flickr.com/photos/scobleizer/2264764769


Slide 12:
www.flickr.com/photos/eole/3215868087/

Slide 13:
www.flickr.com/photos/paulgi/280789933

Slide 16:
www.flickr.com/photos/urnes/448552660

Slide 18:
www.flickr.com/photos/70011449@N00/3038241257/

Slide 20:
www.flickr.com/photos/graphistolage/3922258687

Slide 21:

Slide 22:

Slide 23:

Slide 24:
www.flickr.com/photos/graphistolage/3684170712/



Slide 33:

Slide 36:
www.flickr.com/photos/coreburn/487357814


The Personal Brand Era Cometh

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The Personal Brand Era Cometh