From the program "Power Tools for Nonprofits 2015" Join Ed Schipul as he discusses fundamental digital marketing tactics for nonprofits - the impact of mobile, online communities, unlimited flexibility, geolocation, and more. Ed will share examples from his work helping nonprofits around the globe strengthen their digital strategies. Bio: Ed Schipul is founder and CEO of Tendenci, the Open Source Platform for Nonprofits and Associations (www.tendenci.com), (formerly Schipul, The Web Marketing Company) which powers web sites across the globe and has over 1.4 million users. As a speaker, Ed has presented at SXSW Interactive, SXSW V2V, Open Source Convention (OSCon), Nonprofit Technology Conference (NTC), and PRSA’s International Conference on topics that span both technology trends and the inherent needs of running an association. Ed has been published in The Public Relations Strategist, PR Tactics, Association News and Nonprofit World and is a founding member of the NetSquared Houston Chapter, an organization focused on meeting the technology needs of associations and nonprofits. visit https://www.tendenci.com or https://github.com/tendenci for more

1. 2015 Powertools for Nonprofits
Ed Schipul, Founder, Tendenci
@eschipul @tendenci www.tendenci.com
INDISPENSABLE DIGITAL
MARKETING TACTICS FOR NONPROFITS

2. TACTICS
device(s) for accomplishing
an end goal

3. YOU MUST
1) Demonstrate Outcomes
2) Earn donations
3) Stand out
BUT HOW?
Image: red dress lady in the Matrix. She stood out!

4. STORIES
talk about outcomes
IMAGESno images? it didn’t happen
COMMUNITY
fluid, fickle, independent
cultivate them
ASK

5. ARE YOU REPEATING
THE SAME STORY
THE SAME WAY?
Why? It’s you, not them.
And it should be “us”.

6. I stand upon my desk to remind myself that we must
constantly look at things in a different way.”

7. STORIES ARE TOLD
IN THE MEDIUM
THEY USE
First, spend 90% of your time on your story.
Then, and only then, get analytical about
making them part of your story
through direct engagement.

8. WE’VE SEEN THIS SLIDE
BORING! NOW WHAT?

9. DESKTOP AND
RESPONSIVE ARE STILL
THE BEST OPTION
Why? Because your believers are the ones
telling their story. Your story.
They are in control.
Listen. Amplify.
Repeat.

10. IMPACT OF MOBILE
Is this an instrument
of communication? Or torture?

11. FOCUS ON MOBILE+WEB
http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Report

12. TOP APP CATEGORIES
http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Reporthttp://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Report

13. TOP APP CATEGORIES
http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Report

14. They will create their own content for a shared community

15. https://www.youtube.com/watch?v=VBmCJEehYtU

16. PEOPLE GIVE UP PERSONAL
INFO BEFORE BEING
ANNOYED. WHY?
Many theories.
Here is one:

17. GEOLOCATION MEANS SAFETY

18. WE LOOK OUT FOR EACH OTHER
LOCATION = SAFETY

19. NOBODY TRUSTS MEDIA
graphics suggest correlations.

20. WE TRUST EACH OTHERlet it happen. they will engage. eventually they will donate

21. UNLIMITED FLEXIBILITY
technology changes fast: prioritize your spending
QUIZ: NAME THE TOP 5 MOBILE APPS?

22. ONLINE COMMUNITIES
give your constituents a place to collaborate online

23. CONTENT IS KING
as long as your timing is right

24. CRISIS COMMUNICATION
move the dialog to manage the conversation
- be direct and get ahead of the conversation
- move the conversation where you can moderate
- examples: blog, facebook, a forum you moderate, etc.
- use conference calls - clients want to be heard

26. DONATIONS
tell your story, make the ask

27. Ed Schipul
Blog: eschipul.com
Flickr: www.flickr.com/eschipul
Twitter: www.twitter.com/eschipul
Slideshare: www.slideshare.net/eschipul
WE JUST WANT TO
CHANGE THE WORLD
AS WE KNOW IT.
AND WE WILL.
@eschipul @tendenci www.tendenci.com

28. ANSWERS: TOP APPS

29. IMAGE ATTRIBUTIONS
➤ Slide 2 - http://www.mylearningz.com/finding-your-inner-voice-and-convicing-others-of-your-
passion-dead-poets-society/
➤ Slide 3 - http://jlcauvin.com/?attachment_id=5763
➤ Slide 4 - Alex Beattie “Stretch” https://creativecommons.org/licenses/by/2.0/. Changes Made to
Image Cropping
➤ Slide 5: http://theodysseyonline.com/cnu/why-dumb-phones-arent-actually-dumb/114738. No
Changes Made
➤ Slide 6: ShellyS “In Their Easter Bonnets” https://creativecommons.org/licenses/by-nc-sa/2.0/.
No Changes Made
➤ Slide 7: garlandcannon “Lulu/Toto pretending to be her mistress, Dorothy”:https://
creativecommons.org/licenses/by-nc/2.0/. No changes made.
➤ Slide 8 http://www.playbuzz.com/dankairin10/how-well-do-you-know-zoolander. Changes made
to image cropping.
➤ Slide 9 http://www.ign.com/articles/2012/03/30/game-of-thrones-know-your-kings
➤ Slide 10 http://www.fandango.com/sanandreas_179062/movieoverview
➤ Slide 11 www.gurl.com