4. VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS ACTIVITY CONFIGURATION CORE CAPABILITIES PARTNER NETWORK REVENUE STREAMS INFRASTRUCTURE CUSTOMER OFFER FINANCE a business model describes the value an organization offers to various customers and portrays the capabilities and partners required for creating, marketing, and delivering this value and relationship capital with the goal of generating profitable and sustainable revenue streams DISTRIBUTION CHANNELS [Osterwalder (2004) The Business Model Ontology] business model framework (basic)
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6. Value Proposition & How do We Reach Customer VALUE PROPOSITION COMMUNICATION & DISTRIBUTION CHANNELS Online Materials & Tele-conferences Web / Portal OFFER CUSTOMER SEGMENTS Seminars Attendant CUSTOMER Easy to join Seminars Web / Portal (limited) Public Customized Topics Funders Advertising on Seminars & Web / Portal Adv. Sales / Online Existing Customers
7. Revenue Stream VALUE PROPOSITION REVENUE STREAMS Online Materials & Tele-conferences OFFER CUSTOMER SEGMENTS Seminars Attendant CUSTOMER Easy to join Seminars Online Payment Public Customized Topics Funders Advertising on Seminars & Web / Portal Adv. Budgeting & Online Payment Existing Customers