12 00 jok j unius- the aim_when content becomes part of lead strategy

•

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B2B Marketing Belgium | 23 April 2015 | Jok Junius

WHEN CONTENT
BECOMES PART
OF THE
LEAD STRATEGY

GENERATE HIGH-QUALITY TRAFFIC
TO YOUR WEBSITE AND CONVERT WITH
A POSITIVE ROI

PAID TRAFFIC FREE TRAFFIC
FAST RESULTS
High CPL or CPA
LONG-TERM
RESULTS

HOW TO ATTRACT MORE FREE TRAFFIC TO
YOUR WEBSITE?
CONTENT MARKETING

STRATEGY CALENDAR
CREATION
&
PUBLISHING

STRATEGY CALENDAR
CREATION
&
PUBLISHING
 GOALS
 TARGET GROUPS
 CHANNELS
 KPI’S

STRATEGY CALENDAR
CREATION
&
PUBLISHING
 ANALYSISOF EXISTING CONTENT
 MATCH CONTENT WITH TARGET GROUPS
 MATCH CONTENT WITH CHANNELS
 CONTENT X TARGET GROUPS X CHANNELS X TIME
= CONTENT CALENDAR

STRATEGY CALENDAR
CREATION
&
PUBLISHING

CONTENT
MARKETING
DATA
REGISTRATION

KNOW YOUR LEAD
Ask relevant contact details
in return for content

+
=
SALES-READY LEAD
CONTENT
Video tutorial technical brochure

CONVERT YOUR
SALES-READY LEAD
INTO A CUSTOMER

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12 00 jok j unius- the aim_when content becomes part of lead strategy

1. WHEN CONTENT BECOMES PART OF THE LEAD STRATEGY

2. GENERATE HIGH-QUALITY TRAFFIC TO YOUR WEBSITE AND CONVERT WITH A POSITIVE ROI

3. PAID TRAFFIC FREE TRAFFIC FAST RESULTS High CPL or CPA LONG-TERM RESULTS

4. HOW TO ATTRACT MORE FREE TRAFFIC TO YOUR WEBSITE? CONTENT MARKETING

5. STRATEGY CALENDAR CREATION & PUBLISHING

6. STRATEGY CALENDAR CREATION & PUBLISHING  GOALS  TARGET GROUPS  CHANNELS  KPI’S

7. STRATEGY CALENDAR CREATION & PUBLISHING  ANALYSISOF EXISTING CONTENT  MATCH CONTENT WITH TARGET GROUPS  MATCH CONTENT WITH CHANNELS  CONTENT X TARGET GROUPS X CHANNELS X TIME = CONTENT CALENDAR

8. STRATEGY CALENDAR CREATION & PUBLISHING

9.

10. CONTENT MARKETING DATA REGISTRATION

11. KNOW YOUR LEAD Ask relevant contact details in return for content

12. + = SALES-READY LEAD CONTENT Video tutorial technical brochure

13. CONVERT YOUR SALES-READY LEAD INTO A CUSTOMER