1. info@networkpaladin.org
Master Science Information Assurance, (CISSP)®, C|EH v5,
MCSE, CNA, CWNA, Security+, I-Net+, Network+, Server+,
A+

2. What’s the fuss
Community-based input
Content-sharing
Collaboration
Interactive

3. Nothing new really
 We were made in the image of God.
 We see the social relationship between
the Father, the Son, and the Holy
Spirit.
 Social Media is a form of socializing.
• Growing current connections
 Building new Connections

4. 3 Types of Message
 Inspiration:
 Information:
 Communication:

5. Social Media Numbers

6. Example “The Health
Message”

11. What Time to Post
 First Post 6am to 10am
 Second Post 10am to 12pm
 Third 12pm to 3pm 2pm-3:50 pm <MOST CLICKS>
 Fourth 3pm to 5pm
 Fifth 5pm to 9pm

12. How Often to Post
 Facebook/Google + 1 to 3 times daily
 Twitter 4 to 6 times daily
 Youtube 1 per week
 Pinterest 1 per week
 Instagram 1 per week

14. Tips for Using Hashtags

17. Promote local events
Use your offline church marketing materials to promote
social media networks and hash tags (bulletins,
announcements from pulpit, etc..)
Advertise each event at least 3 times x 3 ways
Schedule to make easier HootSuite

18. Not Having A Plan
 What is the purpose of your organization, blog
 What will be the purpose of using social media
 Who is your audience
 How will you be measuring your success
 How are others who have a similar company mission
doing social media
 Are those goals clear and realistic

19. Not Thinking before
Posting Ashamed Ex-PR exec Justine Sacco apologizes for
AIDS in Africa tweet
 http://www.cnn.com/2013/12/22/world/sacco-offensive-tw

21. Mistake #1 Not engaging
your audience

23. Mistake #2 Not diversifying your
network
 Don’t put “ALL” Your Social Media Eggs in One
Network’s Basket!
 Social Networks are Changing Rapidly and New
Networks are Arriving.
 Let’s Look at the Numbers

24. Which Network Should
You Use?
 Facebook
 Where the most people are
 90% of People only read the newsfeed
 Only 10% of your fans on average see your posts
 Twitter
 Short micro blogging approach of 160 characters
 50% of users are mobile
 Great example of 1 to 1 to 1 to Many, which most
pastors are on this network

25. Which networks?
 YouTube
o #1 place for video viewing on the internet
o Video content is in search results
o Is the #2 search engine
 Google+
o Is a SEO network because it’s tied into Google
o Has functionality similar to Facebook
o Hangouts on Air is a great tool

26. Which Networks…
 Instagram
o Fully mobile video and photo network
o #1 mobile sharing site for images
 Pinterest
o Is not just soccer moms and women sharing recipes
o #1 social network for driving ecommerce
 Vine
o Has quickly become the place where younger users
interact with short 6 second videos

27. Don’t forget about Text
Messaging

28. Mistake #3 Not using photos
and videos

29. Photos of Scripture

32. Video

33. Mistake #4 Not getting the word
out about your Social Media

34. Ideas
 Use your website to promote your social media
channels

35. Mistake 5: Not taking advantage
of teams and automation tools

36. HootSuite

39. Mistake 6: Communication and
Technology: NOT Set it and forget it
 Sometimes the tool changes. Keep Up!
 Sometimes the culture changes. Strategize!
 Sometimes it works as is. Keep consistent!

40. Manage Social Media
 http://www.digitaltrends.com/social-media/best-apps-
manage-social-media/
 http://contentmarketinginstitute.com/2013/07/manage-
social-media-content-top-tools/
 http://dashburst.com/best-social-media-management-
tools/
 http://www.linkedin.com/today/post/article/2013061717
1759-2484700-how-i-manage-my-social-media-presence
 http://www.socialmediaexaminer.com/3-tools-to-better-
manage-your-social-media-presence/

41. Google Alerts
 Google Alerts are e-mailed (or you can subscribe to the RSS feed) alerts of
Google results.
 Step 1: Type in the search term.
 Step 2: Pick which kind of search type you want: News, blogs, Web, video,
groups, or comprehensive
 (which includes all of the above search platforms).
 Step 3: Pick how often you want the updates (As it happens, once daily, or
once a week)
 Step 4: Pick the e-mail length (up to 20 results or up to 50 results).
 Step 5: Pick whether to deliver it to your e-mail inbox or as a feed.
 Step 6: Hit subscribe.

42. HootSuite
 Hootsuite is a social media monitoring app that works
with Twitter, Facebook, LinkedIn, Foursquare,
 Myspace and WordPress. It allows you to easily track
all of your accounts, including @mentions on
 Twitter.
 In addition, you can track keywords on Twitter. You
can create a tab and add columns tracking keywords
 such as your name, company name, and blog name to
see what people are saying

43. Addictomatic
 Addictomatic allows you to create a personalized tracking
page and pulls content from all over the Internet
 including, but not limited to Google, Yahoo, Technorati,
YouTube, Truveo, Flickr, Blinkx, Ice Rocket,
 Digg, Topix, Newsvine and Tweetscan. Addictomatic is
incredibly easy to use:
 Step 1: Enter a keyword to track.
 Step 2: Modify the boxes—add or subtract places you want
content pulled from.
 Step 3: Bookmark it and check back.