a complex topic without a simple explanation

1. Social Media Marketing
(SMM)
Ernesto Quiñones A.

2. ¿What is SMM?
● Some people says….
– Is a way to gain visits for your website
– Is a kind of “digital marketing”
– Is the best new strategy to improve your brand
– Is the new combination between Internet Marketing
and Social Media resources
– The best way for small business to reach more
customers
– …………. more more more more more

3. ¿What is SMM?
At the end SMM is all of that and many more….

4. ¿What is SMM?
SMM is a way to have presence in the digital
world, if your presence is to sell, to maintain an
image, to improve your processes, etc. is up to
you.

5. How to begin with SMM
doesn't exists a “formal” way to start your SMM,
but exists two “schools”.
OLD SCHOOL NEW SCHOOL

6. OLD SCHOOL
● Develop very “colorful” websites, with many options,
many banners, etc.
● Use forums
● Write blogs or pay bloggers for "publi-news"
● Use Google Adwords
● Pay attention in their web traffics
● Send spam

7. New School
● Minimalistic websites
● Use of the social networks like Facebook, Twitter,
or any other.
● Try to buy clean bloggers to talk about their brands
● Try to buy hide-publicity
● Pay attention in what is the people talking about
their brands in the social networks
●
Pay people to maintain their presence in Internet,Pay people to maintain their presence in Internet,
this people is called “community manager”.this people is called “community manager”.

8. How to begin with SMM
PASSIVE
Strategy
ACTIVE
Strategy

9. Starting with SMM……..
● Before to start to create web pages, buy publicity, hire a
community manager, etc, etc, etc …….. KNOW YOUR
CLIENT.
● Define your business in the digital world, what do you
want to do? and what do you want to achieve?.

10. Starting with SMM……..
● If you want to hire
a “social media
expert”….

11. Starting with SMM……..
● Define an strategy (yes, maybe now is the moment to hire
an “expert” or a “future expert”
Be careful with your money.

12. Starting with SMM……..
● Deploy …..

13. TIPs
● To be VIRAL
Nobody knows why
something is converted in
viral, but the effect is
good to gain audience
and followers, the main
tools to have this effect is
the social networks like
Facebook or Twitter.
But be careful, remember
that you are a business,
whatever that you offer
you must to achieve,
because the side effect is
the worst that can happen
you.

14. TIPs
● Analyze your name in the
network.
Exists a lot of tools and
services in Internet to
follow what the people
says about your brand,
comments like: your
reputation, problems with
your product/services,
bad attention, etc.

15. TIPs
● Analyze your name in the
network. Is not better
analyze my web traffic?
Certainly is necessary,
but in the modern world
the traffic in the social
networks is day by day
more relevant than in the
regular WWW. Yes, you
can use SEO techniques,
try to use all the
techniques that you can
to improve your website
traffic.
http://broabandtrafficmanagement.blogspot.pe/2015/05/sandvine-na-internet-is-concentrated.html

16. TIPs
● The "SMM" is not all
Be careful with your
life/image in the "real
world" because a bad
movement is immediately
"viralized" in the network.

17. TIPs
● I must to buy internet
publicity?
Depends of your
business, is not an easy
answer.
If your business move
more money doing
publicity in the real world,
maybe in the digital world
will be the same.
Maybe publicity have another advantages as improve our
image, establish real feedback from the customers, show us to
new markets, etc.

18. TIPs
● Be smarter than the rest
of the companies.
Remember que SMM is
only another platform to
do marketing, combine it
with new marketing
techniques like
neuromarketing.
Remember, the future
(now the present) is
mobile.
https://es.wikipedia.org/wiki/Neuromarketing

19. TIPs
● Be community.
Humans are social
beings, we naturally
organice us in
communities, try to
find how to be the
center of it.
Some guidelines
about it:
http://guykawasaki.com/the_art_of_crea/

20. Thanks for your time….
¿Preguntas?
Questions?
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