My presentation for Barcamp Gent (Dec 2009), but unfortunately I didn't make it. You'll see that's it a more "updated" version of my previous Barcamp Gent presentation: http://www.slideshare.net/erlend/what-web-designers-could-learn-from-print-designers-presentation

1. Web
Design
Monday 28 December 2009

2. Web 2.0 is so 2005
Monday 28 December 2009

3. And yet people still say ...
“I want that design
to be more 2.0”
Monday 28 December 2009

4. 2009 - 2005 = 4 years
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5. Who’s fault is that?
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6. It’s everyone’s fault
Everyone’s fault?
Picture by flickr.com/photos/isayx3
Monday 28 December 2009

7. It’s the ones to blame!
We are everyone’s fault
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8. “We” everyone’s fault
It’s as in: designers,
developers, accounts, ...
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9. Why?everyone’sto hide
It’s We love fault
behind technology
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10. Web 2.0 & web 3.0 has brought us
a lot of “new” (sometimes useful) stuff...
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11. ... but how has web design
changed ever since?
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12. Web Design should
become more mature
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13. This is what people think when you say
you’re a web designer...
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14. My definition of web design:
It’s a pixel perfect craft that communicates
a clear & structured message.
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15. 2 things to keep in mind
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16. The internet is all about content
&
People get frustrated in no time
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17. 5 skills each web designer should practice
Picture by flickr.com/photos/anjin
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18. ... or at least should have an interest in!
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19. 1 Information Design
2 Usability
3 Typography
4 Visual Language
5 Change - ?
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20. Skill 1: Get addicted to Information Design
Picture by konigi.com
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21. “Information design makes complex
information easier to understand and use”
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22. ‣ Human-centered design
‣ Measure information
density
‣ What’s the knowledge
base of my audience?
‣ Whitespace is sexy
‣ Prioritize
‣ Respect Standards
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23. Monday 28 December 2009

24. Skill 2: Usability, to ease everyone’s mind
Picture by flickr.com/photos/jepoirrier
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25. “Don’t make me think - please”
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26. ‣ “What we design for” VS
“How people really use it”
‣ Sense of Location
‣ What elements are
clickable?
‣ Visual Hierarchy
‣ Less noise more signal
‣ Be consistent: it gives
people the grip they need
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27. Monday 28 December 2009

28. Who doesn’t recognize these shapes?
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29. Skill 3: Typography, yes we Kern
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30. “typography is the art and
technique of arranging type”
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31. ‣ Drop the tiny font-size
‣ Use different font-faces
‣ People Love color
‣ What should be
emphasized?
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32. Monday 28 December 2009

33. Skill 4: Visual Language
Picture by flickr.com/photos/41894180030@N01
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34. Matching content and design.
“Are they telling the same story?”
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35. ‣ Your design should
communicate something
‣ There’s no such thing as;
“One template to rule
them all”
‣ Design your content, not
only the surrounding
elements
‣ Your header & footer
shouldn’t be the only
Climax
‣ Your copy should be
part of the lay-out
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36. Monday 28 December 2009

37. Monday 28 December 2009

38. Skill 5
change
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39. “Find a piece of the status-quo
and try to change it”
Seth Godin
Monday 28 December 2009

40. “You can tell who the pioneers are
from the arrows sticking out of
their backs”
Hugh MacLeod
Monday 28 December 2009

41. Web design is Craftsmanship
Craftsmanship gets noticed twice as hard
Picture by flickr.com/photos/jepoirrier
Monday 28 December 2009

42. Web design is functional, it goes further
then creating a good looking website
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43. Every website has a goal
How do we support the visitor in completing that goal?
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44. Good Web design equals higher ROI
and a bunch of happy visitors
Monday 28 December 2009

45. ... Everyone is happy!
Monday 28 December 2009

46. That’s it!
Erlend Debast
Web designer @ proximity BBDO
twitter.com/erlend
erlend@artueel.be
Monday 28 December 2009