3. W H AT A R E W E TA L K I N G A B O U T TO D AY ?
Peer to Peer Fundraising
• Why Peer to Peer?
• Benchmark Data
• Key Findings and Strategy Opportunities
• Real World Examples
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5. Peer Solicitation Is Broadly Accepted
% say appropriate solicitation channel
(rank ordered by very important –blue)
52%
Peer to Peer
41%
Mail
28%
Email
Social Media
Phone
22%
15%
Text 8%
Did you know?
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TeamRaiser clients raised 70% of event funds raised by the top 30 events in 2012.
6. F U N D R A I S I N G E M P H A S I S : M AT U R E S
Gen X
Gen Y
Boomers
Matures
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7. G E N E R AT I O N A L G I V I N G
Matures
79% Give
$1,200.
Boomers
$1,100.
67% Give
Total annual giving
$1,000.
$900.
$800.
Gen X
30.8M donors
$1066 yr/avg
6.3 charities
$32.7 B/yr
52.2M donors
$901 yr/avg
5.2 charities
$47.1 B/yr
$700.
58% Give
$600.
35.9M donors
$796 yr/avg
4.2 charities
$35.9 B/yr
$500.
Gen Y
$400.
56% Give
$300.
28.5M donors
$341 yr/avg
3.6 charities
$9.7B/yr
$200.
$100.
$0.
30%
40%
50%
60%
% Giving
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70%
80%
90%
9. WHAT IS THE P2P BENCHMARK REPORT?
P2P Analysis Overview
1,275 organizations & 28,000 events
Events from Jan 1, 2010 to Dec 31, 2011
Metrics listed in Median Values
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10. OVERALL: EVENTS ARE GROWING PARTICIPANTS
2010 – 2011 Median Change
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11. OVERALL: EVENTS ARE GROWING ONLINE REVENUE
2010 – 2011 Median Change
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12. Key Findings and Strategy Opportunities
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13. KEY FINDING:
PARTICIPANTS ARE MULTI-CHANNEL COMMUNICATORS
While number of emails sent were down, online fundraising was up!
Participants are using truly multi-channel fundraisers.
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14. ENSURE A POSITIVE USER EXPERIENCE
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