Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds. Marketers everywhere are asking, "Why do so many websites fall short?" We're giving you the Three Deadly Reasons Most Websites Fail

1. Show 63
9.14.13
WEBSITES ARE DEAD : LONG LIVE THE WEB SITE
Why Local Businesses Don't Need Big
Budgets for Their Content Marketing
1

2. • It’s time to kill the web site…….at least the old definition of
a web site. Time to break the old conceptions of what a
web site really is.
• Also : If you are a local business, do you need a BIG
BUDGET for your CONTENT MARKETING? NO!!!!
SAY IT WITH ME! NOOOOO!!!!!
Find out what you can do and how to do it……TODAY ON
THE EDGE!
1-877-SEO-4-WEB
1-877-736-4932
2

3. EDGE OF THE WEB
• Good Afternoon / I’m Erin Sparks / Joining Me In Studio Is Matt
Roberts / Thomas Brodbeck from Site Strategics and Doug
Karr From Marketing Tech Blog
• Every Week We Bring You The Latest Internet & Mobile
Marketing Trends / And The Cutting Edge Internet Marketing
News To Use For A More Effective & Successful Online
Strategy / Why? So You Can Spend Less Administrative Time
In Your Business / Make More Money Without Wasting Your
Days Away
1-877-SEO-4-WEB
1-877-736-4932
3

4. EDGE OF THE WEB
• This Show Is Delivered By Site Strategics / We Are A Local
Indianapolis Web Design And Internet Marketing Company /
We Are Known Locally And Nationally For Search Engine
Optimization / Google Dominance That Will Actually Translate
To Sales – Not Just Good Rankings / For Your Free
Consultation Go To Site Strategics Dot Com / That’s S-i-t-eStrategics Dot Com Or Call Us At 317-882-85 Hundred / That’s
882-85 Hundred
1-877-SEO-4-WEB
1-877-736-4932
4

5. • HOW YOU GET A HOLD OF US:
• www.SiteStrategics.com
• www.EdgeoftheWebRadio.com
• Simply Google ―Indiana SEO‖
• Twitter: @erinsparks, @douglaskarr
• Youtube: youtube/sitestrategics
• NOW / LET’S FIND OUT WHAT’S HOT OF THE PRESS IN
TODAY’S WEB WORLD
INTERNET MARKETING NEWS INTRO
1-877-SEO-4-WEB
1-877-736-4932
5

6. Segment 1: News
• SEW : Google+ Brings Automatic Authorship to WordPress &
Typepad, Lets You Embed Posts / Simon Heseltine
• MARKETING LAND : Facebook Rolls Out Bigger, Uniform
Image Sizes And Larger Canvas For All Ad Formats / Ginny
Marvin
• THE VERGE : Advertisements are coming to Instagram / T.C.
Sottek
• SEJ : Facebook Rolling Out Social Search Conversation Tools
/ Kelsey Jones
1-877-SEO-4-WEB
1-877-736-4932
6

7. WE’VE GOT AN APP!
•
•
•
•
•
•
Listen to our podcasts
All of our Videos
Twitter Feed
Facebook
Photos of the Show
Stats Bragging Page
And….
•
1-877-SEO-4-WEB
1-877-736-4932
7
Score My Site Tool!
Submit your site, and
we’ll review it for you –
give you some
knowledge about hor
the engines see you!

8. NEWSLETTER SIGNUP
•HEY, WE WANTED TO EXTEND OUT AN INVITE TO JOIN UP TO
OUR EDGE TALK NEWSLETTER!
•FREE NEWSLETTER – AND COVERS EVERYTHING WE’RE
ABOUT TO COVER ON THE SHOW AND MUCH MORE.
•GET A LITTLE INSIDER INFORMATION:
•WE ARE DROPPING A USEFUL PRO TIP INTO EACH
NEWSLETTER AS WELL. GREAT TECHNIQUES TO MAKE
YOUR SITE SING!
•SIMPLY SIGNUP FOR THE NEWSLETTER ON EDGE OF THE
WEB DOT COM OR SITE STRATEGICS DOT COM!
1-877-SEO-4-WEB
1-877-736-4932
8

9. Coming Up
The Definition of a Website Must be Updated
Out With The Old
Unfortunately, the current outdated definition of a website has
perpetuated the view of a website as an exercise in technology, rather
than a function of business.
Let’s talk about what the definition of a web site really is,
Stay tuned to the Edge!
1-877-SEO-4-WEB
1-877-736-4932
9

10. Segment 2 :
The Definition of a Website Must be Updated
1-877-SEO-4-WEB
1-877-736-4932
10

11. INTRO
• Stay with us this segment…
• We’re talking about the Why The Definition of a Website
Must be Updated
1-877-SEO-4-WEB
1-877-736-4932
11

12. EDGE OF THE WEB
• Thanks For Listening / I’m Erin Sparks / Joined By My
Colleague Tom Brodbeck with Site Strategics / Check Us Out
At Site Strategics Dot Com / We Are Your Local Internet
Marketing Management Company / We Do Cost Effective
Web Design / With Google – Yahoo – Bing Search Engine
Marketing Management That Not Only Provides You Great
Rankings On Searches But Also Translates Into Actual Sales
• Come In, Have A Cup Of Coffee And Let’s Talk About Your
Online Success
1-877-SEO-4-WEB
1-877-736-4932
12

13. AND – NEW SERVICE FROM SITE STRATEGICS
We are the fast & easy way for small businesses to
make Mobile Apps
We talked about how many apps are being launched daily, more apps are launched than
babies being born daily! The reality is that with the adoption of the mobile devices and
the ―second screen‖ marketing, the ability to connect with consumer loyalty is stronger
than ever. Building an app can connect you to your customer
It’s easy and fast
We have templates for:
•
Restaurants
•
Realtors
•
Lawyers
•
Bands
•
Sports
•
Churches
•
Professional Services
1-877-SEO-4-WEB
1-877-736-4932
13

14. #EDGETALK : DEFINITION OF WEB SITE
• SEARCH ENGINE WATCH : Rebecca Murtagh
• For years, the website has been defined as a computer term
representing pages on the World Wide Web.
• This outdated perception is holding brands back from
embracing the website for what it really is.
1-877-SEO-4-WEB
1-877-736-4932
14

15. #EDGETALK : DEFINITION OF WEB SITE
• Out With The Old
• Unfortunately, the current outdated definition of a website has
perpetuated the view of a website as an exercise in
technology, rather than a function of business.
1-877-SEO-4-WEB
1-877-736-4932
15

16. #EDGETALK : DEFINITION OF WEB SITE
• Merriam-Webster currently defines the website as "a group of
World Wide Web pages usually containing hyperlinks to each
other and made available online by an individual, company,
educational institution, government, or organization."
• Here's how Wikipedia defines it: "A website is hosted on at
least one web server, accessible via a network such as the
Internet or a private local area network through an Internet
address known as a Uniform Resource Locator.
1-877-SEO-4-WEB
1-877-736-4932
16

17. #EDGETALK : DEFINITION OF WEB SITE
• Isn't the website more than a mere set of related web pages?
Doesn't it have to be more, if it will serve any meaningful
purpose?
• In With The New
• In her new book, she proposed a new definition for the
website, as:
• A digital environment capable of delivering information and
solutions and promoting interaction between people, places,
and things to support the goals of the organization it was
created for.
1-877-SEO-4-WEB
1-877-736-4932
17

18. #EDGETALK : DEFINITION OF WEB SITE
• The Website Process is Broken
• In light of the way the website has been defined over the
years, it isn't too difficult to understand why in 2013 those
responsible for building websites continue to view the website
in the same as they did in the 1990s; as a project.
1-877-SEO-4-WEB
1-877-736-4932
18

19. #EDGETALK : DEFINITION OF WEB SITE
• The Gauntlet of Project-dom
• A project has a beginning and an end. There is a time when
the project is deemed "complete". This flies in the face of what
a website is, or at least it should be. In today's ever-changing
digital landscape, a website is never "done." Ever!
• Website designers, developers, webmasters, and marketers
perpetuate the website as a project. For them, the website is a
deliverable that quantifies a finite, measurable
accomplishment. Because these are the professionals
responsible for a large part of the website discussion, this
perspective has become adopted by their clients: the business
or brand that will depend upon the website to achieve goals.
1-877-SEO-4-WEB
1-877-736-4932
19

20. #EDGETALK : DEFINITION OF WEB SITE
• This approach has perpetuated the perception of the website
as a static project, rather than a living, breathing extension of
the business or brand.
• As a result, the website budget is defined to creation, and few,
if any organizations allocate resources to manage the website
as a business asset, equally as vital to the operation as the
physical store-front, office building, equipment, etc.
1-877-SEO-4-WEB
1-877-736-4932
20

21. #EDGETALK : DEFINITION OF WEB SITE
• Not surprisingly, the myopic view of the website as a project,
rather than a living extension of the business focused on
serving users, has resulted in the creation of many mediocre
and non-performing environments.
• This could account for why a high percentage of
brands revealed in a survey by WhatUsersDo.com that,
despite 78 percent being extremely or "quite" to delivering the
best user experience, 60 percent rate their brand's website as
average, or below averag
1-877-SEO-4-WEB
1-877-736-4932
21

22. IF YOU’RE TUNING IN!
If you just tuned in:
You’re Listing to
Edge of the Web Radio
We’re talking about the changing
definition of the term ―web site‖
1-877-SEO-4-WEB
1-877-736-4932
22

23. #EDGETALK : DEFINITION OF WEB SITE
• What the Website Should Be
• A successful website is a nimble environment, responsive to
industry developments, emerging trends, behavior of
competitors, as well as meeting and exceeding customer
expectations. A static environment, essentially a brochure, is
simply not enough to serve the sustainable brand in today's
marketplace.
• Once and for all: the website is not a project.
1-877-SEO-4-WEB
1-877-736-4932
23

24. #EDGETALK : DEFINITION OF WEB SITE
• So, When Does the Life of The Website Begin?
• Perspective defines the life of a website.
• For those who manage the website as a project (designers,
developers, SEO professionals, content writers), the life of the
website begins when the project is approved, the schedule is
built, and a budget is agreed upon. It's important to note that
these players also view the project (website) as "done" when
they deliver it.
1-877-SEO-4-WEB
1-877-736-4932
24

25. #EDGETALK : DEFINITION OF WEB SITE
• The problem with this thinking: it flies in the face of what the
website means to the business.
• For the brand, the website is an expense until the website
goes live. Then, and only then, will the website be considered
an asset. By the time the business is looking to the website to
deliver results, the website designers, developers, SEO
professionals, etc. have already moved on to their next
project.
1-877-SEO-4-WEB
1-877-736-4932
25

26. #EDGETALK : DEFINITION OF WEB SITE
• This is why it's imperative that the brand own the website,
from strategic planning, to design, optimization, post-live
analysis, and ongoing management. Doing so not only
improves communication, but also reduces costs and
improves performance and ROI.
1-877-SEO-4-WEB
1-877-736-4932
26

27. #EDGETALK : DEFINITION OF WEB SITE
• The Website Process Should Never Begin With Design
• Design is fun and creative. And nine times out of 10, most
brands begin the process to build a website with adesign,
whether it's new or a redesign. Rushing into design without a
strategic plan is one of the reasons so many websites fail to
meet the expectations or deliver ROI.
• Think about it. Design is solving problems. If you haven't
defined the problems, you can't possibly expect the design to
present meaningful solutions.
1-877-SEO-4-WEB
1-877-736-4932
27

28. #EDGETALK : DEFINITION OF WEB SITE
• Help the designer by first preparing a plan and site map. You
can get started by asking key questions:
• Who are your target audiences?
• What information do you wish to provide?
• How can you present it so they may convert
themselves to customers?
1-877-SEO-4-WEB
1-877-736-4932
28

29. #EDGETALK : DEFINITION OF WEB SITE
• These questions will naturally lead into discussion around
requirements for application integration, SEO, video, social
media, etc. The more prepared you are, the closer the website
design, and every other aspect of the website will be to
supporting the goals of the brand, and serving its audiences,
saving a great deal of time, money, and frustration.
1-877-SEO-4-WEB
1-877-736-4932
29

30. #EDGETALK : DEFINITION OF WEB SITE
• Are Customers Satisfied?
• This is one of the most important questions when determining
the success of a brand for a business operating in a
competitive industry.
• The website fails to deliver ROI when it doesn't attract new
audiences, deliver a quality user experience, and convert
visitors to customers. In other words, if the customer isn't
satisfied, the website has failed.
1-877-SEO-4-WEB
1-877-736-4932
30

31. #EDGETALK : DEFINITION OF WEB SITE
• Many organizations find themselves having to guess or read
between the lines in website analytics reports to determine
customer satisfaction. There are many tools and services
available to capture feedback from visitors.
• Google offers a website survey product called Google
Consumer Survey. The survey's default questions are free, but
customization will result in charges.
• Despite acknowledging the importance of user experience, a
surprising number of brands will fail to improve the user
experience, regardless of what a website user survey may tell
them.
1-877-SEO-4-WEB
1-877-736-4932
31

32. #EDGETALK : DEFINITION OF WEB SITE
• The Website as a Business Asset
• The bottom line is the bottom line. What good is a website that
you invest $10,000, $100,000 or $1 million in if it won't support
the immediate and long-term goals of the business?
• The website isn't a communication, technological fete, or
expression of creativity. It can be these things, but it must first
and foremost serve the mission and objectives of the
organization it was built to support.
1-877-SEO-4-WEB
1-877-736-4932
32

33. #EDGETALK : DEFINITION OF WEB SITE
• Where Does Responsibility For the Website Lie?
• The responsibility for the website is that of the business or
brand. Website designers, developers, and programmers will
admit that they would much prefer to be provided with clear
direction, rather than to try to read the minds of their client.
• Only after the website has been properly planned, with clearly
stated goals, a sitemap, visitor personas, a specific strategy to
differentiate from competitors and paths to conversion…by the
brand, should website design, programming, SEO, video and
content be initiated.
1-877-SEO-4-WEB
1-877-736-4932
33

34. #EDGETALK : DEFINITION OF WEB SITE
• Should the Website be Redefined?
• So, have I made the case?
• Should the website be redefined? And, are brands ready to
embrace the website as an extension of the business, rather
than a project?
1-877-SEO-4-WEB
1-877-736-4932
34

35. What’s Coming Up
• COMING UP /
• We’re talking to Douglas Karr of Marketing Tech Blog, covering
the most recent Internet Marketing News – as well as proven
Internet Marketing Techniques
• COMING UP ON THE EDGE!
1-877-SEO-4-WEB
1-877-736-4932
35

36. Segment 3 :
Marketing TechBlog
1-877-SEO-4-WEB
1-877-736-4932
36

37. #EDGETALK#
•
YOU’RE LISTENING TO EDGE OF THE WEB RADIO
•
WE’RE TALKING ABOUT INTERNET MARKETING AND INTERNET
CONTENT TRENDS OF 2013 YOU WILL HEAR NO WHERE ELSE
•
WE’RE PRESENTED BY SITE STRATEGICS
•
YOUR LOCAL FACE TO FACE WEB DESIGN AND INTERNET MARKETING
COMPANY – CALL US AT 1-877-SEO-4-WEB
•
WE’RE ONLINE AT S-I-T-E STRATEGICS DOT COM. You can catch all the
information from the Show at EDGE OF THE RADIO DOT COM. We’ve got
videos and audio of everything we do on the show and more.
1-877-SEO-4-WEB
1-877-736-4932
37

38. WE NOW BRING YOU THE MAN BEHIND THE LATEST
INTERNET NEWS AND ONLINE TOOLS
Douglas Karr from MARKETING TECH BLOG INTRO
1-877-SEO-4-WEB
1-877-736-4932
38

39. Thanks to Doug from Marketing Tech Blog – always
bringing a unique perspective on today’s endless internet
landscape,
I mean – man, you bring us up to date and help us focus in
on the latest trends, Doug, tell the people how to check out
what you do and how to follow you.
1-877-SEO-4-WEB
1-877-736-4932
39

40. Break
Back: Segment
4
COMING UP / ALRIGHT –
Time and again we hear the same old argument that we shouldn't
be building links, but that we should be focusing on developing
exciting and unique content that encourages organic linking all by
itself. I completely agree with this statement, but I see businesses
misinterpret this far too often.
If you run a local business and have a relatively small budget for
your online marketing, is spending that money on a flashy
infographic going to be the best use of your resources? More often
than not, it isn't. We’ll talk about how you can perform Content
Maketing on a small budget – coming up after the break!
1-877-SEO-4-WEB
1-877-736-4932
40

41. Segment 4 :
LOW BUDGET CONTENT
1-877-SEO-4-WEB
1-877-736-4932
41

42. INTRO
• If you run a local business and have a relatively small budget
for your online marketing, is spending that money on a flashy
infographic going to be the best use of your resources?
• Paying for a lot of new content writing – not in the cards?
• More often than not, it isn't. We’re going to talk about Content
Marketing on a small budget – so stay tuned.
1-877-SEO-4-WEB
1-877-736-4932
42

43. REJOIN
THANKS FOR LISTENING / I’M ERIN SPARKS / JOINED BY THOMAS
BRODBECK / THIS SHOW IS PRESENTED BY SITE STRATEGICS /
CHECK US OUT AT SITE STRATEGICS DOT COM / WE ARE YOUR
LOCAL INTERNET MARKETING MANAGEMENT COMPANY / WE DO
COST EFFECTIVE WEB DESIGN / WITH GOOGLE – YAHOO – BING /
SEARCH ENGINE MARKETING MANAGEMENT THAT NOT ONLY
PROVIDES YOU GREAT RANKINGS ON SEARCHES BUT ALSO
TRANSLATES INTO SALES
1-877-SEO-4-WEB
1-877-736-4932
43

44. NEWSLETTER SIGNUP
•Hey, we wanted to extend out an invite to join up to our Edge Talk
Newsletter!
•Free newsletter – and covers everything we’re ABOUT to cover
on the show and much more.
•Get a little insider information:
•We are dropping a useful PRO TIP into each Newsletter as
well. Great techniques to make your site sing!
•Simply signup for the Newsletter on Edge of the Web dot
Com or Site Strategics dot com!
1-877-SEO-4-WEB
1-877-736-4932
4

45. WE’VE GOT AN APP!
•
•
•
•
•
•
Listen to our podcasts
All of our Videos
Twitter Feed
Facebook
Photos of the Show
Stats Bragging Page
And….
•
1-877-SEO-4-WEB
1-877-736-4932
45
Score My Site Tool!
Submit your site, and
we’ll review it for you –
give you some
knowledge about hor
the engines see you!

46. AND – NEW SERVICE FROM SITE STRATEGICS
We are the fast & easy way for small businesses to
make Mobile Apps
We talked about how many apps are being launched daily, more apps are launched than
babies being born daily! The reality is that with the adoption of the mobile devices and
the ―second screen‖ marketing, the ability to connect with consumer loyalty is stronger
than ever. Building an app can connect you to your customer
It’s easy and fast
We have templates for:
•
Restaurants
•
Realtors
•
Lawyers
•
Bands
•
Sports
•
Churches
•
Professional Services
1-877-SEO-4-WEB
1-877-736-4932
46

47. REWIND
We talked about the new definition of the term ―web site‖
1. We talked about the old defintion of a web site, and how it
doesn’t fit in today’s world
2. The website process is broken
3. It’s not a project – it doesn’t end
What the Website Should Be
A successful website is a nimble environment, responsive to industry
developments, emerging trends, behavior of competitors, as well as
meeting and exceeding customer expectations. A static environment,
essentially a brochure, is simply not enough to serve the sustainable
brand in today's marketplace.
1-877-SEO-4-WEB
1-877-736-4932
47

48. Low Budget Content Marketing
ARTICLE: MOZ / Matthew Barby
Time and again we hear the same old argument that we
shouldn't be building links, but that we should be focusing on
developing exciting and unique content that encourages organic
linking all by itself. I completely agree with this statement, but I
see businesses misinterpret this far too often.
If you run a local business and have a relatively small budget for
your online marketing, is spending that money on a flashy
infographic going to be the best use of your resources? More
often than not, it isn't.
1-877-SEO-4-WEB
1-877-736-4932
48

49. Low Budget Content Marketing
• Big brands vs. local businesses
• The marketing goals for local business and multinational
brands are often quite similar in basic principle—they want to
establish their brand name as a leader within their field and
the geographic areas that they serve. The big difference here
is that a local business is looking for large levels of brand
exposure to their customers on a micro-level (i.e. they want to
reach their customers within the local area that they serve).
Major brands also want maximum brand exposure to their
customers but on a macro level—they want to be recognised
the world over, and to do this they need to spend big on
reaching everyone.
• This is where the content of these two types of businesses
becomes different.
1-877-SEO-4-WEB
1-877-736-4932
49

50. Low Budget Content Marketing
• Content is EVERYTHING
• When we think of "content," we typically think of articles,
webpage text, and imagery. This is one of the greatest
reasons for failure within content marketing campaigns.
Having a very linear and restricted view of what content is will
only restrict and inhibit results.
1-877-SEO-4-WEB
1-877-736-4932
50

51. Low Budget Content Marketing
• Content is the staff within your business.
• Content is the design of your shop/office.
• Content is your products and services.
• Content is the menus on your tables.
• Content is your company values.
• Content is your customers.
• Content is EVERYTHING.
1-877-SEO-4-WEB
1-877-736-4932
51

52. Low Budget Content Marketing
• Turning your staff into content
• Most local businesses are heavily focused around delivering a
high level of customer service to gain positive feedback for
their business.
• Herein lies an amazing opportunity for content that will boost
the awareness and reach of your brand.
1-877-SEO-4-WEB
1-877-736-4932
52

53. Low Budget Content Marketing
• Within a coffee shop business, the staff are just as important
as the food/drink itself.
• In some cases they are more important.
• If you have built in strong customer service that sets you apart
from your competitors then, believe it or not, people will talk
about you.
• Considering the work that goes into building local citations and
reviews for SEO, utilizing your staff to encourage these makes
sense.
1-877-SEO-4-WEB
1-877-736-4932
53

54. Low Budget Content Marketing
• For years, major international brands have been looking at
ways to differentiate themselves from their competitors. Just
look at the likes of Hooters; everyone knows about them
because of their staff and the outfits that they wear.
• One simple thing that has got them where they are today, and
that has become one of the most iconic pieces of content
within the restaurant industry is the Hooters uniform.
1-877-SEO-4-WEB
1-877-736-4932
54

55. Low Budget Content Marketing
• I'm not saying that you should start making all your staff wear
hot-pants and revealing tops—as fun as that might sound, but
what I'm saying is that you can give your staff a unique edge
that makes them a piece of creative content.
• For example, Matt Barby visited a coffee shop a few weeks
back and some of the staff had aprons on with a big QR code
on the front that said "zap me for a 10% discount." When you
scanned the QR code you had to like their Facebook page
and the member of staff would give you a discount there and
then... awesome!
1-877-SEO-4-WEB
1-877-736-4932
55

56. IF YOU’RE TUNING IN!
If you just tuned in:
You’re Listing to
Edge of the Web Radio
We’re talking about low budget
content marketing for your web
site
1-877-SEO-4-WEB
1-877-736-4932
56

57. Low Budget Content Marketing
• Turning your shop/office into content
• Like with your staff, your business premises can become an
awesome content example. With the example of a local coffee
shop, it's easy to get creative on a small budget to gain
attention—create a unique style and do something different.
Also, make it easier to tie in your offline presence with your
online presence.
• For example, you could have your Twitter handle stenciled
onto the wall. If you want to get really creative then you could
have a chalkboard where you write out your recent tweets as
they happen in chalk—this would certainly engage your
customers within the shop and I can guarantee it would get
people talking about you.
1-877-SEO-4-WEB
1-877-736-4932
57

58. Low Budget Content Marketing
• Design your space to be unique and it could become one of
the best evergreen content assets that your business could
have.
1-877-SEO-4-WEB
1-877-736-4932
58

59. Low Budget Content Marketing
• Your products are content
• The products and services that you offer can both be used
within other content or as creative content in their own right.
• You don't need to have the most unique product in the world,
and sometimes this isn't actually possible within standardized
product industries. Let's look at a coffee shop, for example.
1-877-SEO-4-WEB
1-877-736-4932
59

60. Low Budget Content Marketing
• We might say that our coffee shop sells a range of different
coffees, some sandwiches and a selection of cakes/pastries.
• The first thing you would think of to make them stand out from
the competition is quality.
• The only problem here is that it's hard to show the quality of
these products to someone who hasn't actually tasted them;
plus, when all of your competitors claim to have the "best
quality products," it can be hard to stand out. With this in mind,
why not try something a little different...
1-877-SEO-4-WEB
1-877-736-4932
60

61. Low Budget Content Marketing
• Make some art on your latte. Make a creative design.
• Apparently "latte art" is pretty popular, and to be honest, if that
was served in front of me, the first thing that I'd do would be to
take a picture and share it on Facebook/Twitter.
1-877-SEO-4-WEB
1-877-736-4932
61

62. Low Budget Content Marketing
• Seasonal product themes can be another fantastic way to
augment your current product offering and turn it into creative
content.
• At the local coffee shop that Matt goes to, they create crazy
cupcake variations on Halloween and decorate the whole
shop. That's just asking to be talked about on social media
and can result in some tasty links as a byproduct.
1-877-SEO-4-WEB
1-877-736-4932
62

63. Low Budget Content Marketing
• A few actionable content ideas for local businesses
• Your staff:
• Have your staff wearing unique uniforms that will get people
talking about your brand.
• Encourage your staff to interact through social media with
customers.
• Record videos of your staff at work that shows off their
expertise (this could be a tutorial video on "how to bake the
perfect cupcake," or "how to spray your car bumper"). It
doesn't have to be amazing production work; an iPhone will
often do the job here.
1-877-SEO-4-WEB
1-877-736-4932
63

64. Low Budget Content Marketing
• Your premises:
• Create a funky design to your office/shop that is going to
invoke conversation.
• "Socialise" your shop front by including your social media
accounts within the décor. For example, having your Twitter
handle stenciled on the wall.
• Offer free WiFi to customers on the condition that they "like"
your Facebook page.
1-877-SEO-4-WEB
1-877-736-4932
64

65. Low Budget Content Marketing
• Your products:
• Offer discounts on your products when a customer shares
them via social media.
• Differentiate them in a way that will invoke an emotional
response from your customers; for example, latte art.
• Create seasonal product range themes that will get
mentioned.
1-877-SEO-4-WEB
1-877-736-4932
65

66. Low Budget Content Marketing
• Product/service collateral:
• Spice up your menus and include social media links within
each of them.
• Add QR codes to the bottom of your till receipts.
• Create 101 guides and eBooks that are related to your niche.
1-877-SEO-4-WEB
1-877-736-4932
66

67. Low Budget Content Marketing
• Your customers:
• Run surveys and polls with your customers and publish the
results on your website and social media accounts.
• Encourage customers to engage with your brand on social
media whilst they're with you for an incentive.
• Run weekly giveaway competitions on Facebook that involve
your customers having to tag a friend in the comments of the
post and sharing it to their friends. When they receive their
free product/service—get a photo of them and post it across
your social media page.
1-877-SEO-4-WEB
1-877-736-4932
67

68. Low Budget Content Marketing
• SPECIAL THANKS TO MATT BRADY. FIND HIS ENTIRE
ARTICLE ON MOZ.com
1-877-SEO-4-WEB
1-877-736-4932
68

69. #EXIT#
OUTRO MUSIC BED CLOSE TEXT
THANKS FOR LISTENING TO EDGE OF THE WEB
RADIO / A SPECIAL THANK YOU TO MY COLLEAGUE AT
SITE STRATEGICS – THOMAS BRODBECK / AND DOUG
KARR/MARTY THOMPSON FROM MARKETING TECH
BLOG / WE WISH YOU A GREAT WEEKEND AND MAKE
SURE TO CHECK OUT OUR MUST SEE VIDEOS AND
MUCH MORE INSIDER INFO AT EDGE OF THE WEB
RADIO DOT COM / THAT’S EDGE OF THE WEB RADIO
DOT COM / WE WILL TALK TO YOU NEXT WEEK
1-877-SEO-4-WEB
1-877-736-4932
69