1. The Future of Visual Adam Helweh
Content Marketing @secretsushi
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2. @Secretsushi
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3. Why
visual
content?
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5. Current
Trends
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6. Facebook
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7. Facebook
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8. Facebook
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9. Google+ of content in
“Almost 50 percent
the news feed is visual. Now the
average news feed Pages posts
are almost 30 percent of
the content.”
- Mark Zuckerberg
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10. Instagram
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11. Instagram
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12. Instagram
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13. Instagram
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14. Youtube
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15. Pinterest
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19. Emerging
Trends
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20. More
Infographics
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22. ..
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23. Visually
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25. Crowdsourced
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35. Part of the
Conversation
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39. Explorable
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45. Living
Images
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50. Bit Sized
Video
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57. Interactive
Data
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60. The
(not so distant)
Future
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61. 3D Printing
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62. Questions?
Want to talk?
adam@secretsushi.com
@Secretsushi
www.secretsushi.com | Adam@secretsushi.com | @secretsushi
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63. The Best Visual
Content
• Tells a story
• Enhances the content around it
• Is appropriate for the medium
• Is on brand
• Is optimized for its channel
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64. Emerging Trends
• Rise of infographics - Visually & Piktochart
• paint your pizza
• Lytro
• Kotaku annotations
• Echograph
• Vine
• Interactive data
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65. Not so distant Future
• Optimized for mobile
• hashtags everywhere (Facebook)
• 3d Printing
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66. Current Trends
• Social brand pages more visual
• Content channels more visual
◦ Tumbler- Animated gifs - Today show on tumbler using gifs
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67. Emerging Trends
• Social brand pages more visual
• Content channels more visual
◦ Tumbler- Animated gifs - Today show on tumbler using gifs
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68. Getting to Know the
Mobile Consumer
& Mobile
Marketing by Adam Helweh
of Secret Sushi Creative Inc.
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