These are the slides from a live webinar delivered on October 2, 2014 in partnership between ORBTR and Content Runner. We discuss creating content for online marketing and then how to leverage it profitably by applying context and encouraging conversion.

1. Be bold,
Know your audience,
Play well with others,
...and you'll create great
content
A webinar discussing content strategy,
presented by Content Runner and ORBTR

2. Brainstorm.

3. Browse aimlessly.
Write out keywords.
Brain exercises!

4. Be bold.

5. Take risks.
Interact with your
audience.
Add a new twist to your old strategies.

6. There are always going
to be critics.
But there are
enthusiasts, too.
Remember, risk and
reward go hand-in-hand.

7. Experiment.

8. Start small: blogs, newsletters, social updates...
Measure the response.

9. Seek
inspiration.

10. Examine what
works.
Competitors, pop
culture, Internet
memes.
Understand what
drives your buyer
persona, from their
hobbies to their
opinions.

11. Know your target
audience.

12. Hang out where
your audience lives.
Use tools to
discover new
conversations.
Analyze their online
activity.
Anticipate “the next
big thing.”

13. Collaborate
with others.

14. Enlist industry experts to
help you create the definitive
guide to “X.”
Encourage participation by
putting everyone's name in
lights.
Ask for favors.

15. Offer interactive
content.

16. The goal is interaction and
shareability.
Personality quizzes,
lifestyle calculators,
voting polls – the list of
interactive tools are
endless.