Erik Vermeulen presented on marketing trends for 2012. He discussed how businesses need to find, keep, and grow the right customers in today's attention and engagement-driven economy. Some key trends included the rise of mobile and social media, the increasing importance of urban and women demographics, and leveraging data to better understand customer behaviors. Vermeulen concluded by providing his contact information for those interested in booking him as a speaker.
2. What is the PURPOSE of your business?
FIND
KEEP
GROW
The RIGHT Customers
3. Global Economic Change
Attention Economy Attraction Economy
Interruption Engagement
Reactive Interactive
Big Promises Intimate Gestures
What you need What I want
4.
5.
6.
7. •Opened accounts with USD 4000
•PO Box
•Regular wire transfers from abroad
•Large deposits, with small withdrawals
•No regular living expenses
•No monthly patterns of deposits
•No savings accounts or deposit boxes
•High ratio of cash withdrawals to cheques issued
8. •Men
•26 - 35
•Own a mobile phone
•Student
•Rent and not own a home
•Muslim name
•NOT HAVE LIFE INSURANCE
12. Demographics
Women now control USD
12 trillion
That’s 70% of household
spending
Women will increase
Women income by USD 1 trillion
per year.
13. Demographics
Weekly, Urban By 2030,
1,2million >60% will
people move live in cities.
to cities
2010-2050: Opportunity
Urban pop Or
will grow by
Threat?
3 billion.
14. Demographics
In the US alone, there will be
2,2million more people
>55 every year until 2020.
China: 18% - 38% of pop.
More discretionary
spending than any other
generation. Silver
27. Apple Apps has
200 million users,
who downloaded
15 BILLION
apps.
PROFIT: $ 292
million
28. 80% of
users are tweeting from
mobile devices.
29. Businesses using Social Media
are TWICE as likely
to see opportunities to
win clients from large
competitors.
Loudhouse Research, 2011
30.
31. Marketing Trends for 2012
To book Erik Vermeulen to
deliver this Keynote Presentation
at your next conference contact
him on:
Tel: +27 83 603 7119
Twitter: ErikMVermeulen
E-mail: erik@erikvermeulen.com
Web: www.erikvermeulen.com
Notas do Editor
Mobile phone story: Driving home, phone beeps, shopping, smart fridge, smart homes, based on cellphone tech.